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In-Person Etiquette That Drives Long-Term Leads

Attending local events always reminds me why relationship-building is the real engine behind business growth. Yesterday, I attended the Alamance Leads group in Burlington, North Carolina. The group is celebrating its 18th year, led by Dick O’Donnell, known to everyone in the room as “the Man in Green.”

There were 33 people in attendance, including a great group of folks from Alamance Community College. While digital tools, email sequences, and landing pages carry our campaigns, face-to-face interaction still sets the foundation for high-trust business relationships.

The guest…

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