HMBT #314: Email Is Still King
Every few years, someone in the marketing world tries to declare that email is dead. After knowing each other for over a decade and working through the trenches of digital marketing, my friend John W. Hayes and I are still here, we are both a little grayer, and email is stronger than ever. John is the Product Marketing Manager at Upland Adestra, a content strategist, and the author of Becoming the Expert. On this episode of the HMBT Podcast, we dive into the realities of the modern inbox: moving away from spammy cold outreach, navigating tighter spam filters, and building media channels you…
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