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HMBT #311: Call Claude by its Government Name

On episode 311, I sat down for round two with Rion Haber, CSO of Catalyst Marketing Agency. We originally recorded this conversation earlier, but a tech hiccup meant the video did not capture. Rion was kind enough to return for a mulligan, and honestly, this conversation turned out even better. We walked away from rigid scripts and talked through the raw reality of AI, changing search engines, brand trust, and how modern companies actually get noticed online today.

Finding Attention When Search Flips Upside Down The old playbook of stuffing keywords and chasing backlinks does not cut it…

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