Shows / The Galaxy of Marketing
The Galaxy of Marketing
Marketing knowledge express test: what do marketers do?
A) Waste your money
B) Marketing research
C) Optimisation of operations
If C surprised you, then we have a lot to discuss.
In the Galaxy of Marketing a marketing major and your personal guide, Olga K will take you through all the steps you need to take to understand and implement marketing in a real business. Navigating between tight budgets and huge ambitions, you will discover how marketing saves business and generates real revenues…
Episodes
The Galaxy of MarketingMarketing and public opinion
Do haters’ opinions matter? Apparently they think so, but what about the real data? In this episode, Olga K., a marketing major, will give you an express…
The Galaxy of MarketingPen vs. Campaign
Can one pen convert a stranger into customer? Why going physical on crowded event is still an option? And what instrument of traditional marketing beats the…
The Galaxy of MarketingHow to fail a marketing campaign
There are many talks on how to make a great marketing campaign. But how do you make a bad one? Turns out, there’s a 3-step blueprint for that. In today’s…
The Galaxy of MarketingHow marketing shapes society
Do superpowers exist? Out of all people, marketers are the ones who know about them and great marketers posses them. In this episode Olga K., a marketing…
The Galaxy of MarketingWelcoming speech
Can marketing shape the world? Yes it certainly can, and in this season we are going to delve into industry-specific details, case studies, global economy, my…
The Galaxy of MarketingMarketing take on a culture
In the final episode of the 1 st “general” season, a marketing major Olga K will explain what culture means for marketing and how it may help or destroy…
The Galaxy of MarketingDefining morals: how corporate ethics works?
Business ethics is often a sarcastic saying to describe something that never existed. Is it truly so? In this episode we are going to hear about the…
The Galaxy of MarketingAI ads: new horizons or a doom?
Why 2 people who follow the same brand might never see identical ad of that brand? What are the core differences between AI content and human-made one? Why AI…
The Galaxy of MarketingCoordinates: Marketing research
Have you ever questioned how companies know exactly what we want, sometimes even before we do? it sometimes looks like like they have a magic wand that tells…
The Galaxy of MarketingCreating a strong brand
Welcome aboard, on the voyage to the Galaxy of Marketing! Brand is not just a logo or a trendy Instagram feed but a magic of positioning and understanding of…
The Galaxy of MarketingHow brands hacked our heads?
Some brands are felt like community, their products are perfect, meaningful and experience is seamless. And the other make check out process an impossible…
The Galaxy of MarketingWelcome aboard!
Lets ask a simple question - what is marketing? A viral advertisement? Catchy slogans or 1+1 offers? Or maybe manipulations? As a marketing major I keep…
The Galaxy of MarketingHow marketing shapes business model and sells without ads?
Small and medium size businesses are always puzzled about where to open a store, how to change a product offer, avoid legal problems and creating viral…
The Galaxy of MarketingWhat is marketing?
If you think marketing is just about ads, then Welcome to the first episode where we begin our journey to the Galaxy of Marketing! Today, Olga K, the marketing…