How to fail a marketing campaign

The Galaxy of Marketing · Sep 4, 2026 · 9m · transcript

There are many talks on how to make a great marketing campaign. But how do you make a bad one?

Turns out, there’s a 3-step blueprint for that.

In today’s episode, Olga K, a marketing major, takes us through 3 of the most common marketing mistakes using 3 real-life campaigns from global brands - to help you save your own campaign from a similar fate.

Critical analysis, marketing strategy and common sense, mixed with a bit of humour, will guide us through some of marketing’s biggest fails. Because sometimes, the best way to learn what works is to look at what really, really didn’t.

So, let’s…