Latest / The Galaxy of Marketing
How brands hacked our heads?
Some brands are felt like community, their products are perfect, meaningful and experience is seamless. And the other make check out process an impossible task.
Why?
Because the first ones understood consumer behaviour. In this episode Olga K, marketing major will explain the most popular consumer behaviour theories, so that we understand why we connect with brands and sometimes buy useless stuff.
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.