Shows / The Same Side: A Digital Marketing Podcast Rooted in Human Connection
The Same Side: A Digital Marketing Podcast Rooted in Human Connection
This podcast was originally conceived as a way to help people in marketing departments and the agencies they work with to break down the barriers of jargon, posturing and insecurity to spend more energy on the real work. While watching the 2026 World Cup (some might say too much) where rival fans celebrated together and assumptions about each other fell away, it struck me how important similar shared experiences are to what we do.
Marketing happens inside the human connection. Without…
Episodes
- The Same Side: A Digital Marketing Podcast Rooted in Human Connection
Episode 11: AI Is Only as Good as Its Context: 2026 MAICON Recap
The Same Side: Jonathan Danz just got back from the 2026 Marketing AI Conference (MAICON) in Cleveland with Aaron Gooden, full stack developer and ad ops…
- The Same Side: A Digital Marketing Podcast Rooted in Human Connection
Episode 10: The Unsexy Guide to Off-Season Marketing
In this episode of The Same Side: A Digital Marketing Podcast Rooted in Human Connection, host Jonathan Danz reflects on heading into the off-season for…
- The Same Side: A Digital Marketing Podcast Rooted in Human Connection
Episode 9: Part 2 - Talking Website Optimization for Everyone with Tech Director Justin Ferrell
In this episode, Jonathan and DR Tech Director Justin Ferrel discuss technical web optimization strategies that most anyone can do -- even if they don't have a…
- The Same Side: A Digital Marketing Podcast Rooted in Human Connection
Episode 8: Part 1 - Talking Website Optimization for Everyone with Tech Director Justin Ferrell
Host: Jonathan Danz, Director of Ad Ops and Analytics, Digital Relativity Guest: Justin Ferrell, Technical Director, Digital Relativity Episode Overview Part…
- The Same Side: A Digital Marketing Podcast Rooted in Human Connection
Episode 7: Turning Data Into Insights
Data without a decision attached is just trivia. Jonathan breaks down how to move from GA4 observations to real, actionable insights. Topics covered: Why…
- The Same Side: A Digital Marketing Podcast Rooted in Human Connection
Episode 6: SEO FOMO in the Age of AI Search
SEO FOMO The Same Side: A Digital Marketing Podcast Rooted in Human Connection Sep 17, 2026 · Show notes by @Jonathan Danz Episode Summary Host Jonathan Danz…
- The Same Side: A Digital Marketing Podcast Rooted in Human Connection
Episode 5: Wrapping Your Head Around Google Analytics (GA4)
Show Notes The Same Side: A Digital Marketing Podcast Rooted in Human Connection Host: Jonathan Danz, Director of Ad Ops and Analytics at Digital Relativity…
- The Same Side: A Digital Marketing Podcast Rooted in Human Connection
Episode 4: Getting the Idea Across with Dashboards
Episode 4 Show Notes Getting the Idea Across: Data Visualization Podcast: The Same Side: A Digital Marketing Podcast Rooted in Human Connection Host: Jonathan…
- The Same Side: A Digital Marketing Podcast Rooted in Human Connection
Episode 3: Making Sense of AI
In this episode, Jonathan, Director of Ad Ops and Analytics at Digital Relativity, steps away from dashboards this episode to tackle AI head on. He pushes back…
- The Same Side: A Digital Marketing Podcast Rooted in Human Connection
Episode 2: Using Context to Find Meaning
Jonathan breaks down the fear of asking questions in analytics meetings, and why paying attention plus educating yourself are the only real paths to leveling…
- The Same Side: A Digital Marketing Podcast Rooted in Human Connection
Episode 1: Introducing The Same Side
In this episode, host Jonathan Danz, Director of Ad Ops & Analytics at Digital Relativity, introduces The Same Side podcast. About the Podcast Mission: This…