Episode 7: Turning Data Into Insights

Data without a decision attached is just trivia. Jonathan breaks down how to move from GA4 observations to real, actionable insights.

Topics covered:

Why dashboards full of numbers rarely trigger meaningful next steps

GA4 as a "camera," not a decision maker, and why its AI Insights are just observations, not insights

Real example: a higher ed client's active user trend led to uncovering a bot traffic issue via Direct traffic drop, device/OS breakdown

Why context (experience, industry knowledge, institutional history) is what turns data into insight

Building benchmarks from scratch on new…

The skinny

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