Shows / Sporticast

Sporticast
'Sporticast' is a new podcast hosted by business journalists Scott Soshnick and Eben Novy-Williams from Sportico that will deliver the inside scoop on the intersection of money and sports. From billion-dollar valuations to team sales, sponsorship contracts and media rights, go behind the scenes on the deals that power the global sports economy. For more coverage and information, be sure to check out sportico.com
Episodes
SporticastWhere Does the NFL Go From Here?
Scott, Jacob, and longtime NFL advisor Marc Ganis discuss what's next for the league, ahead of the 2025 Super Bowl. An NFL team is now worth more than $10…
SporticastMLS Valuations Breakdown
Scott, Jacob, and Kurt Badenhausen discuss Sportico's recently published MLS valuations. How have a handful of clubs separated themselves from the pack, why…
SporticastWhat We Do/Don't Know: Super Bowl, Caitlin Clark, and Expansion
Scott and Jacob discuss expectations for the Super Bowl—can the Chiefs set another record? Will Caitlin Clark show up?—as well as some tidbits on the way…
SporticastAgain?! Eagles vs. KC Super Bowl Rematch, Plus Fanatics Economics
Scott and Eben discuss the Super Bowl matchup, a rematch between the Chiefs and Eagles. They also talk about another possible NWSL sale, a curious new F1 rule…
SporticastThe Richest School Won, Plus Minor League Hockey Drama
Scott and Eben discuss Ohio State’s college football national title. They also talk about changes afoot in minor league hockey, Netflix economics, and a very…
SporticastBills Fans Drop Shovels / College Sports Crosses Rubicon
Scott and Eben discuss the NFL playoffs, including Bills fans’ love of Zubaz, a tradition dying in their new stadium, and an owner’s conflict. They also…
SporticastDeion and the Cowboys?? Plus, UConn Women’s Basketball $$
Scott and Eben discuss the bonanza that would follow if Deion Sanders took the Cowboys job. They also talk about UConn women’s basketball and the Chicago White…
SporticastThe NFL Sells Books Now, Plus A Comcast-76ers Détente
Scott and Eben discuss a self-help book that jumped to the top of Amazon’s sales charts after it appeared on an NFL sideline. They also talk about a shocking…
SporticastTGL Debut / FanDuel Losses / Jerry Jones the Actor
Scott and Eben talk about the debut telecast of TGL, the new team simulator golf league backed by Tiger Woods and Rory McIlroy. They also talk about NFL…
SporticastFulu?! Hubo?! What To Make of the Latest Sports Streaming Consolidation
Scott and Eben discuss the combination of Fubo and Hulu+ Live TV services. They also talk about NWSL expansion, a controversial new DraftKings product, and…
Sporticast“The Data is the Fuel” w/ Chris Bevilacqua
Scott and Eben speak with sports media consultant and entrepreneur Chris Bevilacqua about the recent sale of his company to DraftKings, changes in sports media…
SporticastCollege Football Playoff, Netflix and Lower-Tier Soccer
Scott and Eben touch on a range of topics, including the College Football Playoff, the Netflix Christmas NFL games, and an interesting development in MLS’s…
SporticastPop-Tarts, Cheez-Its and the Modern Economy of College Bowl Games
Scott and Eben are joined by Steve Hogan, CEO of Florida Citrus Sports, to discuss the group’s two bowl games, and in particular, a viral moment at last year’s…
SporticastChristmas Eve Fireside Chit-Chat
Scott and Eben hit on a number of year-end items, including the college football bowl season, the looming WNBA labor fight, media innovation, and how athletes…
SporticastEvery NBA Team Is Now Worth At Least $3 Billion
Scott and Eben are joined by Kurt Badenhausen to discuss Sportico’s latest NBA valuations. They range from the Golden State Warriors at $9.14 billion to the…
SporticastCollege Basketball Players as Owners? / Belichick in UNC
Scott and Eben talk about a notable new investor in Unrivaled, the new 3x3 women’s basketball league. They also talk about Bill Belichick’s college turn, and…
SporticastRed Bulls Spread Wings After Historic Season w/ Marc de Grandpré
Scott and Eben speak with Marc de Grandpré, president and GM of the New York Red Bulls, about his very busy last few weeks. The MLS club was runner-up for the…
SporticastJuan Soto’s $765M Deal Has Wide-Spread Ramifications
Scott and Eben discuss Juan Soto’s new $765 million contract with the New York Mets, and what it means for billionaire Steve Cohen, the rest of the league, and…
SporticastCoco Gauff, Caitlin Clark and the Highest-Paid Female Athletes
Scott and Eben are joined by Kurt Badenhausen to discuss the highest paid female athletes in the world. They include Coco Gauff, Eileen Gu, Simone Biles and…
SporticastThe NFL Is Investing in Mexico’s Top Soccer League?
Scott and Eben discuss a potential major overhaul of Mexican soccer, with a notable new investor. They also talk about YouTube sensation MrBeast, protests by…
SporticastGiants’ Saquon Sorrow is Eagles Thanksgiving Feast
Scott and Eben discuss Saquon Barkley’s departure from the New York Giants, his success in Philadelphia, and the great Hard Knocks footage that captured it…
SporticastHighest Paid Coaches / Expansion is Everywhere!
Scott and Eben discuss Sportico’s recent list of the 50 highest-paid coaches in the U.S. They also talk about Caitlin Clark’s NWSL interest, the UFL’s…
SporticastA New Way To Launch a Sports League w/ LOVB’s Katlyn Gao
Eben and Kurt speak with Katlyn Gao, League One Volleyball’s co-founder and CEO, about the group’s new $100 million funding raise, volleyball’s popularity, and…
SporticastA Tale of Two Fights: One Tyson, One Trump
Scott and Eben discuss Mike Tyson’s fight versus Jake Paul, and president-elect Donald Trump’s visit to the UFC event in New York City. They also talk about…
SporticastCavs’ 1,000-to-1 Odds / The Sphere’s $500 Million Loss
Scott and Eben discuss FanDuel offering 1,000-to-1 odds that the Cleveland Cavaliers finish the regular season 82-0, which reflects the gradual blending of…
SporticastThe NFL Goes Global / WTA’s Riyadh Riches
Scott and Eben discuss the NFL’s international aims, which are growing quite quickly if commissioner Roger Goodell is to be believed. They also talk about the…
SporticastHow A Second Trump Presidency Impacts Sports
Scott and Eben discuss how a second Donald Trump presidency might impact the sports world, from golf to MMA, estate taxes and ticket prices. They also recap a…
SporticastLight and Fun Club Sportico Takeover on Election Day
Eben and Jacob keep it light-hearted on Election Day as they discuss the changing nature of sports fandom, media consumption, and social media. They also talk…
SporticastWhy NHL Valuations Have Nearly Doubled Since 2021
Sportico valuations expert Kurt Badenhausen joins the show to break down our recently updated NHL valuations. The average NHL franchise is now worth $1.8…
SporticastIs The Sports Equinox Too Much of a Good Thing?
The four biggest North American teams sports leagues were in action Monday night in 2024's only "sports equinox." But Scott and Jacob Feldman wonder whether…
SporticastMessi, MLS and Milestones w/ League Exec Chris McGowan
Scott and Eben sit with Chris McGowan, the Chief of Club Performance at MLS, to discuss the league’s commercial success, the impact of Lionel Messi, the MLS x…
SporticastDream World Series Matchup Follows Dream WNBA Finals
Scott and Eben talk about the Yankees and Dodgers meeting in the World Series, a showdown of the sport’s two most valuable franchises and two of its biggest…
SporticastNFL Minority Stakes Abound / BOS Nation Debacle
Scott and Eben discuss a trio of celebrities—Tracy McGrady, Vince Carter and Jozy Altidore—that are in talks to by into the Buffalo Bills. They also talk about…
SporticastWNBA Finals Showdown / Tom Brady the NFL Owner
Scott and Eben break down the WNBA finals, which includes a showdown of two All Stars who are also business partners in a new 3x3 women’s league. They also…
SporticastMLB Loan Season / Diddy’s Sports Philanthropy
Scott and Eben talk about MLB players that take out loans in the offseason. They also talk about cryptocurrency sponsorships, U.S. Soccer’s business, and…
SporticastCollege Sports Upsets Abound. Guard The Goalposts!
Scott and Eben discuss the business impacts of an upset-heavy weekend in college football. They also talk about the MLB playoffs, a quiet start to the NHL…
SporticastMLB Playoff Vibes / Nike Baseball Jersey Reversal
Scott and Eben discuss a new energy around MLB playoffs this year. They also talk about Nike’s backtrack on its new MLB uniforms, the sale of CCM, NHL labor…
SporticastTalkin’ Bout Playoffs! Plus Taylor Swift, UNLV
Scott and Eben discuss the MLB playoffs, Oakland’s long goodbye for the Athletics, and the anniversary of a certain pop star’s relationship with the NFL. Learn…
SporticastNWSL Valuations Extravaganza w/ Kurt Badenhausen
Scott and Eben are joined by Sportico valuations guru Kurt Badenhausen to discuss his latest NWSL valuations. They range from Angel City at $250 million to the…
Sporticast12-Team Playoff Meets College Upheaval w/ CFP Boss Rich Clark
Scott and Eben speak with retired Lt. General Rich Clark, the new executive director of the College Football Playoff, about expanding to 12 teams, upheaval…
SporticastThere’s a New Mega Sports Empire In Canada
Scott and Eben discuss the consolidation of the major sports teams in Toronto. They also discuss a new NYCFC owner, one final ‘Woj Bomb,’ and waning interest…
SporticastAir Travel Is the Next Frontier For Sports Science
Scott and Eben discuss a new charter arrangement for the NBA, which is reportedly nearing a 13-plane deal that will see its teams fly on aircrafts made…
SporticastSports In The Sphere: Exciting or Empty Hype?
Scott and Eben debate their expectations for UFC 306 this weekend. It’s the first live sporting event to be held in the Sphere, Jim Dolan’s fancy new…
SporticastAmerica Still Loves Football / Advice for the U.S. Open
Scott and Eben discuss the return of the NFL, which some record-breaking contracts, strong ratings and off-field drama. They also talk about the U.S. Open, and…
SporticastNFL’s Turf Wars: The Money Behind Natural Grass vs. Artificial Surfaces
Scott and Eben break down the economics—and health concerns—of the natural grass vs. artificial turf debate, which splits the league in two. They also talk…
SporticastIntroducing Club Sportico, An Online Sports Business Community
Scott and Eben are joined by Jacob Feldman to discuss Club Sportico, a new online sports business community. Club Sportico is a separate weekly newsletter…
SporticastInside the NFL’s New Private Equity Ownership Rules
Longtime NFL advisor Marc Ganis joins Scott and Eben to break down the NFL’s new private equity ownership rules. The world’s richest sports league is taking a…
SporticastU.S. Open Business Preview / NWSL Eliminates Its Draft
Scott and Eben discuss the business of the U.S. Open, a cash-printing machine that funds the rest of the USTA’s roughly $500 million budget. They also talk…
SporticastNWSL Expansion / Caitlin Clark’s Next Endorsement?
Scott and Eben break down the latest in NWSL expansion talks, with groups from Denver and Cincinnati among those meeting with the league in New York City this…
SporticastTable Tennis Went Viral During the Olympics. Now What?
Scott and Jacob Feldman chat with Flint Lane, founder of Major League Table Tennis, which is about to start its second season. The sport saw an explosion of…
SporticastNFL Valuations Jump Again, With Cowboys at $10.3 Billion
Scott and Eben are joined by Sportico valuations guru Kurt Badenhausen to talk about his latest NFL list, which runs from the Dallas Cowboys ($10.32 billion)…
SporticastOlympic Flame Revived in France / NWSL’s New CBA
Scott and Eben recap the end of the Summer Olympics in Paris—a rejuvenation of the Games themselves and a template for media coverage of future mega-events…
SporticastDale! Why Is Pitbull Buying Stadium Naming Rights?
Scott and Eben discuss Pitbull’s $6 million deal to put his name on FIU’s football stadium. They also talk about an oddity of Olympics marketing, and…
SporticastNoah Lyles Wants A Shoe / Howard Basketball Wants $100M
Scott and Eben break down U.S. sprinter Noah Lyles’s demands for a sneaker—not sprinting spikes—built around him at Adidas. They also talk about an audacious…
SporticastU.S. Gymnastics Swagger Strikes Gold at Paris Summer Olympics
Scott and Eben discuss the U.S. women’s gymnastics team’s early success at the Paris Summer Olympics. They also talk about the Kelce Brothers seeking a $100M…
SporticastAthletes Are Revolutionizing How We Watch the Olympics
Scott and Eben discuss how athletes are revolutionizing coverage of the Olympics via their own channels. They also talk about Peacock and NBC’s versions, WBD’s…
SporticastNFL’s 18th Regular Season Game / Olympics Biz
Scott and Eben talk about the NFL and its players union discussing an 18th regular season game. They also discuss Mat Ishbia’s NHL ambitions and the business…
SporticastOlympic Entertainment / Physical Tickets Return
Scott and Jacob Feldman discuss NBC's Olympics strategy, full of celebrity cameos and crossovers, as well as how athletes leverage their time in the spotlight…
SporticastKnicks Owner Jim Dolan Stirs the Pot / Angel City Sold
Scott and Eben discuss Knicks owner Jim Dolan’s objections to the league’s handling of its new $76 billion TV deals. They also talk about Angel City being sold…
SporticastFallout of Copa America Security Collapse / NCAA Settlement Latest
Scott and Eben are joined by Mike McCann, Sportico’s legal expert, to discuss the security issues at the Copa America final, delays in the NCAA’s latest…