Pop-Tarts, Cheez-Its and the Modern Economy of College Bowl Games
Scott and Eben are joined by Steve Hogan, CEO of Florida Citrus Sports, to discuss the group’s two bowl games, and in particular, a viral moment at last year’s Pop-Tarts Bowl. They talk about how bowls make money, the fine line between gimmick and virality, and how the transfer portal is changing bowl economics.
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The skinny
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