Shows / Sporticast
Sporticast
'Sporticast' is a new podcast hosted by business journalists Scott Soshnick and Eben Novy-Williams from Sportico that will deliver the inside scoop on the intersection of money and sports. From billion-dollar valuations to team sales, sponsorship contracts and media rights, go behind the scenes on the deals that power the global sports economy. For more coverage and information, be sure to check out sportico.com
Episodes
- Sporticast
Cricket Economics: Inside the Indian Premier League's Booming Business
Scott and Eben speak with colleague Justin Birnbaum about Sportico's Indian Premier League cricket valuations. They break down the history of the league, what…
- Sporticast
Brewers Take World Series Lead / NBA Takes Prediction Market Money
Scott and Eben discuss the Milwaukee Brewers' early lead in the World Series. They also talk about a new series of NBA partnerships, and a sports impact from…
- Sporticast
The NFL Has a New Revenue Stream / NBA in Mexico City?
Scott and Eben discuss the NFL's new—bigger—investment ambitions. They also talk about the Brewers' "Timeless Ticket" mea culpa, the NBA's Mexico City talk…
- Sporticast
How the Milwaukee Brewers Bungled $1,000 Timeless Tickets
Scott and Eben discuss the fallout from the Milwaukee Brewers' $1,000 "Timeless Ticket" fiasco. They also discuss Jalen Hurts' injury, the expansion of the…
- Sporticast
Baseball Hypotheticals On Dodgers Payroll, Free MLB Tickets
Scott and Eben discuss the latest in the MLB playoffs. They also talk through some hypotheticals about the Dodgers owners, free MLB tickets, and more. Learn…
- Sporticast
The Man City Question, Plus MLB Playoffs Roll On
Scott and Eben discuss the looming punishment for Man City, after the club was found guilty on 114 charges of violating financial fair play rules. Learn more…
- Sporticast
Can the Premier League Thrive Without World’s Biggest Stars?
Lev Akabas, Justin Birnbaum, and Jacob Feldman fill in on the Sporticast today. They break down Sportico’s annual list of the world’s highest paid soccer…
- Sporticast
Lesson From The Owner's Box w/ David Rubenstein
Eben and Jacob speak with David Rubenstein, Carlyle co-founder and Baltimore Orioles owner, about his new book, which details his purchase of the MLB team and…
- Sporticast
NHL Valuations Show Sun Belt Surge, Sparks Expansion Debate
Scott and Eben are joined by Kurt Badenhausen to discuss his latest NHL valuations list. They talk about the surge for Sun Belt teams, a roster construction…
- Sporticast
New York vs. Boston: The NHL Season, MLB Playoffs Start At the Same Time
Scott and Eben break down the start of the NHL season on Tuesday. They also talk about the NFL in Brazil, a senate vote on college sports, and the LeBron…
- Sporticast
Fat Bear Week For Sports? Plus, Highest Paid NFL Players
Scott and Eben discuss their favorite pudgy ursine mammals, plus the highest paid NFL players, PWHL trademarks and Manchester United's lofty revenue goals…
- Sporticast
Many Pro Sports Teams Have Overlooked 20% of the U.S. Population
Scott and Eben speak with Xavier Gutierrez, the chairman of ImpactX Sports Group and former CEO of the Arizona Coyotes, about opportunities for Latino…
- Sporticast
NFL's Highest Paid Coaches / NBA Owners Meetings
Andy Reid, John Harbaugh and Sean Payton are the highest paid coaches in the NFL. Scott and Eben discuss Sportico's latest list, plus stupidity surrounding…
- Sporticast
NFL Kicks Off / Steve Ballmer Concedes
Scott and Eben discuss the start of the NFL season, with the world's richest sports league on the brink of hitting its $25 billion revenue target. They also…
- Sporticast
Late Night at the U.S. Open, Bankruptcy at LIV Golf
Scott and Eben debate how problematic it is for U.S. Open matches to end at 3:33 AM ET. They also talk LIV Golf's long-expected bankruptcy, the start of the…
- Sporticast
Trucking, Restaurants and Real Estate: An NFL Star's Post-Playing Journey
Scott and Eben speak with Antoine Bethea, a former Pro Bowl safety, about his time in the NFL, his post-playing business approach, and how athletes can better…
- Sporticast
Stan Kroenke Adds Angels to Sports Empire in $4B Deal
Scott and Eben talk about Stan Kroenke's $4 billion deal to buy the Los Angeles Angels, which will grow what was already the largest ownership empire in global…
- Sporticast
Sports Investing is Red Hot. Are There Dangers on the Horizon?
Scott and Eben speak with Marc Ganis, founder of Sportscorp and advisor to the NFL, about the economics of the world's richest league and how sports investing…
- Sporticast
Dodgers Update / The Newest Sports Owners
So much for a quiet summer. Kurt and Jacob fill in for Scott and Eben, breaking down the latest news in the Mark Walter saga, the approval of the Seattle…
- Sporticast
Mr. Haaland's Haircut: Lessons from the Gen Z Social King
Scott and Eben discuss a social media masterclass from Erling Haaland. They also discuss the Timberwolves sale, Woody Johnson's F1 investment, and NFL players…
- Sporticast
Sports Owners and the Danger of Short-Term Thinking w/ Roger Ehrenberg
Scott and Eben speak with notable Wall Street (and sports) investor Roger Ehrenberg about the $12.5 billion Lakers deal, the changing face of sports ownership…
- Sporticast
Lakers Sale Fallout / Jeff Bezos the Sports Owner
Scott and Eben discuss more fallout from the stunning Lakers sale, including new reporting about Mark Walter's business empire and Joshua Kushner's AI-heavy…
- Sporticast
The Lakers Just Sold For $12.5 Billion?! Plus, NFL Valuations
Scott and Eben are joined by Kurt Badenhausen to discuss an NBA bombshell, with the Los Angeles Lakers selling to Josh Kushner for $12.5 billion. They also…
- Sporticast
Nascar COO Discusses the Delicate Balance of Innovation vs. Tradition
Scott and Eben speak with Ben Kennedy, the COO of NASCAR, about how the racing giant balances its traditional roots and its constant quest for innovation. They…
- Sporticast
Larry Berg Rises / Dodgers' Embarrassment of Richest
Scott and Eben break down new MLS commissioner Larry Berg, a 'hybrid candidate' who was introduced to fans this week. They also talk about the Dodgers'…
- Sporticast
What Was Gianni Infantino Thinking?
Scott and Eben discuss the rapid and stunning collapse of FIFA president Gianni Infantino's investment plan, which drew criticism for its merits, its lack of…
- Sporticast
FIFA Seeks Investors: Breaking Down a Soccer M&A Bombshell
Scott and Eben break down the early reporting on FIFA's plan to sell a $4.2 billion stake in its commercial ventures. They also talk about college sports patch…
- Sporticast
LeBron James Choses Philadelphia / The Packers Lost Money?!
Scott and Eben discuss LeBron James signing with the Philadelphia 76ers. They also talk about the latest financials from the Green Bay Packers, new investors…
- Sporticast
ESPN Layoffs / Sports Ownership Empires Grow
Scott and Eben break down this week's layoffs at ESPN. They also talk about the Walton and Mittal sports ownership empires, the World Cup finals ratings, and…
- Sporticast
MLS Commissioner Finalists / World Cup Recap
Scott and Eben discuss the two finalists to be the next MLS commissioner. They also talk about the end of the World Cup and Fanatics Fest in New York City…
- Sporticast
40 Years of Goooooooals With World Cup Announcer Andrés Cantor
Scott and Eben speak with Telemundo soccer broadcaster Andrés Cantor about the World Cup, the U.S. team's exit, his love for Argentina, the prospect of a…
- Sporticast
Breaking Down the $9.6 Billion Seattle Seahawks Sale
Scott and Eben discuss the Khosla family—led by tech billionaire Vinod Khosla and his wife, Neeru Khosla—agreeing to buy the Seattle Seahawks for an NFL record…
- Sporticast
U.S. Soccer Requiem / LIV Golf Layoffs
Scott and Eben speak about the U.S. team's elimination from the 2026 World Cup following a blowout loss to Belgium. They also talk about looming layoffs coming…
- Sporticast
U.S. Red Card At Center of World Cup Controversy
Scott and Eben discuss the red card controversy involving U.S. striker Folarin Balogun in the lead-up to the team's game against Belgium. They also discuss…
- Sporticast
Tennis Players Cash in With 4 Earning $40M+ in Last 12 Months
Kurt and Scott discuss the highest-paid tennis players, including Serena Williams at $40 million over the past 12 months. They also talk NBA Europe bids, Nike…
- Sporticast
NBA Europe Takes Shape / World Cup Elimination Games Start
Scott and Eben discuss the latest with NBA Europe, including the finances of the basketball league hoping to launch in October 2027. They also talk about the…
- Sporticast
NHL Eyes Texas Expansion / Brendan Sorsby In No Man's Land
Eben and Jacob discuss the NHL's chosen location (Texas) and owner (Dan Friedkin) for its 33rd team. They also talk about Brendan Sorsby, the World Cup, the…
- Sporticast
Who’s Winning EA/FIFA Split, Plus How Backyard Sports Came Back
Jacob Feldman and Justin Birnbaum discuss the latest sports video game news, including Netflix’s partnership with FIFA and the first new Backyard Sports title…
- Sporticast
Fans Are the Story of the World Cup So Far
Eben and Justin Birnbaum discuss latest from the World Cup. Fans have been the most enduring story of the games so far. They also talk about tickets, visas…
- Sporticast
Knicks Win, Canes Win, U.S. Men’s Soccer Team Wins
Scott and Eben discuss a historic sports weekend in New York City, where a Knicks championship took over the streets. They also talk about the Carolina…
- Sporticast
Seattle NBA, NFL Sales Take Shape / World Cup Kicks Off
Scott and Eben talk about big news with a group that’s looking to expand its Seattle sports portfolio. They also talk about the latest with the World Cup, NBA…
- Sporticast
The World Cup Is Here / The Knicks Keep Winning
Scott and Eben talk about two major sporting events underway in the U.S.—the 2026 FIFA men’s World Cup and the NBA Finals. They talk about various business…
- Sporticast
The Thinking Behind Steph Curry’s New Chinese Sneaker Deal
Scott and Eben discuss Steph Curry’s new 10-year deal with Chinese sneaker brand Li-Ning. They also talk about the NBA Finals, the World Cup, and an Olympics…
- Sporticast
Serena is Back / NBA, NHL Finals Are Here
Scott and Eben discuss Serena Wiliams’ much anticipated (and curiously motivated) return to pro tennis. They also talk about the NBA Finals and Stanley Cup…
- Sporticast
Knicks’ New York Takeover/ NCAA Economic Reversion
Scott and Eben discuss the New York Knicks’ return to the NBA Finals. They also talk about what a Princeton lacrosse national title says about NCAA economics…
- Sporticast
French Open Fashion Feud / Fernando Tatis Jr.’s $34M Regret
Scott and Eben discuss the increased blending—and increased tension—between the major fashion labels and tennis’ biggest tournaments. They also discuss…
- Sporticast
American Owners Are Winning Soccer Titles—And Respect
Arsenal clinched its first Premier League championship in 22 years on Tuesday, thanks to investment from Kroenke Sports & Entertainment. Kurt and Jacob dive…
- Sporticast
Knicks, Rangers Spinoff Inches Closer to Reality
Scott and Eben discuss MSG's plans to separate the Knicks and Rangers into two separate publicly traded companies. They discuss what that means for both the…
- Sporticast
Knicks Playoff Economics / World Cup Ticket Drama
Scott and Eben break down the economics of a deep New York Knicks playoff run. They also talk about the World Cup ticket pricing controversy, and the Red Sox’s…
- Sporticast
Fox, NBC Add More NFL Games for 2026 Season
Kurt and Scott discuss broadcast networks' insatiable appetite for NFL games. They also talk Seattle Seahawks bidders, WNBA season kickoff, PGA Championship…
- Sporticast
Duke and Amazon Found a Trap Door in College Sports Media Deals
Eben, Jacob and Lev discuss Duke’s controversial new deal with Amazon. They also talk NBA playoff chaos, the draft lottery, and Bryson DeChambeau’s uncertain…
- Sporticast
WNBA Valuations / MLS Development League Overhaul
Scott and Eben discuss Sportico’s latest WNBA valuations, led by the Golden State Valkyries at $850 million. They talk about the economics of the league, its…
- Sporticast
The NCAA is Expanding March Madness. Who Asked For That?
Scott and Eben discuss the motivation behind the move toward 76-team men’s and women’s March Madness tournaments. They also talk about eligibility changes in…
- Sporticast
Adidas Beats Nike to Sub-2 Marathon / Fencing Goes Viral
Scott and Eben discuss a record marathon performance, with Sabastian Sawe becoming the first person to break the two-hour mark in an official race. They talk…
- Sporticast
Global Soccer: “A Broken System With Staggering Losses”
Scott and Eben speak with Kurt Badenhausen about his latest list of the world’s most valuable soccer teams. They discuss the “broken system” that has zapped…
- Sporticast
The Padres Are a Unicorn MLB Business / Nike Walks Back Ad
Scott and Eben discuss the various unique reasons why the San Diego Padres are worth $3.9 billion. They also talk about the Boston Marathon, a controversial…
- Sporticast
LIV Golf Faces Uncertain Future / Amazon’s NBA Mishap
Scott and Eben discuss a potentially massive shakeup in pro golf, with Saudi Arabian sovereign wealth fund PIF considering pulling its financial backing of LIV…
- Sporticast
A First-Timer’s Thoughts on Attending the Masters
Scott and Eben speak about their trip to the Masters, where Rory McIlroy won his second straight green jacket. They talk about the event’s reputation, its…
- Sporticast
On Masters Week, Is Your CEO Playing Too Much Golf?
Scott and Eben are joined by Lee Biggerstaff, a finance professor at Miami University in Ohio, to discuss his research about the correlation between a…
- Sporticast
Angel Reese Blockbuster, Plus UCLA Women Win First NCAA Title
Scott and Eben discuss a major trade in the WNBA involving Angel Reese. They also talk about the PWHL’s post-Olympics growth, an NFL media partner going after…