Shows / Sporticast
Sporticast
'Sporticast' is a new podcast hosted by business journalists Scott Soshnick and Eben Novy-Williams from Sportico that will deliver the inside scoop on the intersection of money and sports. From billion-dollar valuations to team sales, sponsorship contracts and media rights, go behind the scenes on the deals that power the global sports economy. For more coverage and information, be sure to check out sportico.com
Episodes
- Sporticast
Michael Jordan, Tiger Woods and the Highest Paid Athletes Ever
Scott and Eben are joined by Kurt Badenhausen to discuss his latest list of the highest paid athletes of all time. They touch on Michael Jordan, Tiger Woods…
- Sporticast
Would the NFL Approve Elon Musk the Owner? Plus, a Seattle NFL-NBA Double
Scott and Eben discuss the ongoing sales of NFL and NBA franchises in Seattle. They debate whether the NFL would approve billionaire Elon Musk for ownership in…
- Sporticast
Just How Big Can Prediction Markets Get?
Prediction markets are everywhere, from MLB’s new deal with Polymarket to ire over trading opportunities tied to ongoing conflict in Iran. Hosts Scott Soshnick…
- Sporticast
Where Have All The Upsets Gone? Plus, WNBA Labor Deal
Scott and Eben talk about how modern economics have made the NCAA men’s basketball tournament less fun, with fewer upsets and fewer Cinderella runs. They also…
- Sporticast
A Cinderella’s View of March Madness w/ Hofstra’s Rick Cole Jr.
Scott and Eben speak with Rick Cole Jr., the athletic director at Hofstra, about his team’s berth in the men’s March Madness basketball tournament. Cole talks…
- Sporticast
Inside the Cutthroat World of Prep School Recruiting
Scott and Eben speak with Brad D’Arco, the director and lead consultant of D’Arco & Associates, about elite high school sports recruiting. They talk about how…
- Sporticast
83 Points Scored by WHO?? Plus, Giants Ownership Shuffle
Scott and Eben talk about Miami Heat center Bam Adebayo’s 83-point outburst in the NBA. They also talk about an ownership shuffle with the New York Giants, PGA…
- Sporticast
Tua Sets Dead Money Record / Live Nation Settles Antitrust Suit
Scott and Eben talk about the very expensive unwinding of Tua Tagovailoa’s contract with the Miami Dolphins. They also talk about Donald Trump’s college sports…
- Sporticast
WNBA Players Shift Tone on CBA, Dolphins Raise at $12.5B
Scott and Eben talk about a notable shift in how WNBA players are discussing their labor battle. They also talk about an Atlanta Hawks strip club promo, and…
- Sporticast
Inside a Duke Blue Devils Athletics Threat Assessment
Scott and Eben discuss a recent story about a Duke athletics risk assessment, which examined teams on campus most likely to unionize. They also talk more about…
- Sporticast
Team USA’s Double Hockey Gold Boosts NHL, Governing Body
Scott and Eben complete their final Olympics recap by talking about Team USA’s two hockey gold medals. They talk about the live coverage, the aftermath, and…
- Sporticast
ESPN’s ‘Unlimited’ Learnings, Six Months In
John Lasker, the head of ESPN’s direct-to-consumer initiatives, joined Eben and Jacob to discuss the first six months since the launch of ESPN Unlimited, which…
- Sporticast
Olympics Media Thoughts, Tony Clark’s MLBPA Meltdown
Scott and Eben break down the biggest business stories from the 2026 Winter Games in Italy. They also talk about Tony Clark’s inauspicious departure from the…
- Sporticast
MLS Valuations: Growth at the Top, Stagnancy at the Bottom
Scott and Eben speak with Kurt Badenhausen, Sportico’s valuations expert, about his latest MLS numbers. They break down a critical moment for the league with…
- Sporticast
NASCAR on Ice? President Steve O’Donnell Talks Racing Future
Scott and Eben speak with NASCAR president Steve O’Donnell about the league’s tumultuous last few years, its return to normalcy, and what might be on the…
- Sporticast
Super Bowl Recap: Seahawks Sale, NFL Media Talks
Scott and Eben break down the business stories coming out of the Super Bowl, including the looming sale of the champion Seattle Seahawks, the renegotiation of…
- Sporticast
Live at the Super Bowl, With a Former NFL MVP
Scott and Eben chat live from Radio Row at the Super Bowl in San Francisco. The episode includes clips of interviews with former Seahawks running back Shaun…
- Sporticast
Hosting the Super Bowl w/ 49ers CEO Al Guido
Scott and Eben speak with San Francisco 49ers CEO Al Guido about hosting this year’s Super Bowl, the growth of the NFL’s business, and how the Super Bowl…
- Sporticast
“Animals in the Zoo:” Tennis Players Ask for Privacy
Scott and Eben discuss Bill Belichick’s Hall of Fame snub. They also talk about tennis player privacy, Whoop vs. the Australian Open, and the future of the…
- Sporticast
Davos Recap w/ Alex Rodriguez, Todd Boehly and Mark Locke
Scott and Eben recap their two days in Davos, Switzerland alongside the World Economic Forum. The episode features snippets of interviews with Dodgers owner…
- Sporticast
Why Duke Is Suing Its Own QB
Transfer madness continues, as Duke University has sued to effectively prevent QB Darian Mensah from switching schools. Meanwhile, the college basketball world…
- Sporticast
The Winter Olympics Are Almost Here
Scott and Eben are joined by colleague Sara Germano to discuss the upcoming Winter Olympics in Italy. They talk through the biggest storylines of the Games…
- Sporticast
The 100 Highest-Paid Athletes In The World
Scott and Eben are joined by Sportico valuations guru Kurt Badenhausen to discuss his latest list of the world’s highest-paid athletes. It’s led by Cristiano…
- Sporticast
CFP Money Madness / MLB Arbitration Craziness
Scott and Eben talk about the money in Miami’s showdown with Indiana in the CFP title game next week. They also talk about the NFL playoffs and the latest in…
- Sporticast
How a Sponsor Helped Land MLB’s First Big Signing of 2026
Scott and Eben discuss the Japanese company that helped the Houston Astros sign Tatsuya Imai. They also talk about the Las Vegas Athletics, the Winter…
- Sporticast
Football and Politics: Inside the 100 Most-Watched Broadcasts of 2025
Scott and Eben discuss the most-watched TV broadcasts of 2025, a list predictably dominated by football. They also talk about the NFL playoffs and Indiana…
- Sporticast
New Year’s Prediction: World Cup, NFL Media, MLB Labor
Scott and Eben discuss some bold predictions for sports business in 2026, with topics that include the World Cup in North America, the NFL’s media…
- Sporticast
Do Athletes Get the Flu? Plus College Sports Wackiness
Scott and Eben, both under the weather themselves, talk about the sports business implications of a bad flu season. They also talk about the theater of the…
- Sporticast
Chiefs Find $1.8 Billion In Public Money Under Christmas Tree
Scott and Eben discuss the Kansas City Chiefs’ move across state lines. The NFL team will receive more than $1.8 billion in public funds, a record, to build a…
- Sporticast
This Popular Basketball YouTuber is a Platform Company Too
Eben and Jacob speak with Zach Miller, president of Bucketsquad, the media and e-commerce company behind popular basketball YouTuber Jesser. They talk about…
- Sporticast
Monumental News! Plus, A College Coach Getting a Cut of Donations?
Scott and Eben discuss new investors in Monumental, the parent of the Washington Wizards and Capitals. The backers are QIA and Arctos, buying shares previously…
- Sporticast
Big 12's Private Equity Plans / MJ's House Drama
Scott and Eben talk about the Big 12's private equity plan, which is basically a credit facility for members. They also talk about the odd saga of Michael…
- Sporticast
Lane Kiffin’s House Mystery / Utah’s Private Equity Pitch
Scott and Eben discuss a mystery involving Lane Kiffin’s house, which may impact his compensation as LSU’s head football coach. They also talk about the…
- Sporticast
College Football Playoff Silliness / A Surreal World Cup Draw
Scott and Eben speak about the uproar following the College Football Playoff selections. They also talk about the highest-paid female athletes, and the Donald…
- Sporticast
Messi vs. Müller Creates Dream MLS Cup Title Showdown
Eben and Jacob discuss the MLS Cup title showdown between Lionel Messi’s Inter Miami and Thomas Müller’s Vancouver Whitecaps. They also talk about WNBA labor…
- Sporticast
What Lane Kiffin’s LSU Move Says About College Sports, Leverage
Eben and Jacob discuss Lane Kiffin’s mid-season departure from Ole Miss, which rocked the college football world on Sunday. They break down what it means for…
- Sporticast
Amazon’s Turkey Day Takeover Continues Across Golf, Football, NBA
Scott and Eben discuss Thanksgiving and Black Friday, two days jam packed with sports of all sorts. They talk about Amazon’s growing sports ambitions, the NFL…
- Sporticast
Real Madrid Tries to Balance Tradition and Capitalism
`Scott and Eben talk about changes underway at Spanish soccer giant Real Madrid, which is trying to keep the fan-controlled structure it has had since 1902…
- Sporticast
NFL’s Report Card Woes / WNBA’s Latest Offer
Scott and Eben discuss the NFL players union’s annual report card, which has drawn the ire of the league and its owners. They also talk about latest in the…
- Sporticast
Steph Curry Splits from Under Armour / MLS Changes Abound
Scott and Eben discuss Steph Curry’s surprise split from Under Armour. They also talk about two big changes at MLS, an existential crisis for NWSL, and the…
- Sporticast
Unpacking The Next Frontier of Athlete Nutrition
Scott speaks with Gavin Kaysen and Bri Rosas of KZ Provisioning about the company’s original story with the Minnesota Wild, untapped potential in athlete…
- Sporticast
500th Episode! Plus, A Viral Marketing Stunt Gone Wrong
Scott and Eben celebrate their 500th Sporticast episode. They discuss president Donald Trump’s visit to the Commanders, a viral market stunt gone wrong, and…
- Sporticast
Is Men’s Fencing a Profitable Sport for Colleges?
Scott and Eben tell stories from the latest Invest in Sports event in New York. They also talk about Fairleigh Dickinson University’s decision to add men’s…
- Sporticast
World Series Hangover, Plus ESPN vs. YouTubeTV
Scott and Eben discuss the end of the World Series, on of the most dramatic in recent memory, and the shift toward baseball’s looming labor battle. They also…
- Sporticast
The Business of the Blue Jays, The Other World Series Team
Scott and Eben talk about the other side of the World Series—the Toronto Blue Jays—who are part of a much larger Canadian tech/internet/sports conglomerate…
- Sporticast
How to Talk about the NBA Betting Scandal
Scott and Eben debate all sides of the latest NBA betting scandal, unveiled by the FBI late last week. They also talk about the World Series and the college…
- Sporticast
Dodgers CEO Talks Ohtani World Series, and Yes… Toilets
Scott and Eben speak with Stan Kasten, the president and CEO of the Los Angeles Dodgers. They talk about Shohei Ohtani’s superlative performance, the team’s…
- Sporticast
NBA Season Tips Off / Shohei Ohtani Shines
Scott and Eben break down the start of the NBA season, including some major changes on the media side, and a new all-time highest earner. They also talk about…
- Sporticast
NBA Valuations Extravaganza w/ Kurt Badenhausen
Scott and Eben speak with Kurt Badenhausen, Sportico’s valuations guru, about his latest NBA rankings. They discuss the business of the Warriors, Clippers and…
- Sporticast
From White Out to Buyout: A Penn State Story
Scott and Eben discuss the rush of college football buyouts, including Penn State paying James Franklin about $50 million to leave Happy Valley. They also talk…
- Sporticast
Are the WNBA Finals Being Overshadowed?
The WNBA Finals have garnered record ratings, even with a lot of attention focused on the ongoing negotiations and conversation between commissioner Cathy…
- Sporticast
Connor McDavid Returns to Oilers / Phee vs. Cathy Engelbert
Scott and Eben discuss Connor McDavid’s two-year, $25 million extension to stay in Edmonton. They also talk about Gavin McKenna, college sports private equity…
- Sporticast
NHL Valuations Extravaganze w/ Kurt Badenhausen
Scott and Eben are joined by Sportico valuations expert Kurt Badenhausen to talk about the NHL’s rise, labor peace, new media deals, international…
- Sporticast
A PSA For All Sports Team Owners
Scott and Eben discuss the collapse of the New York Mets’ 2025 season, which ended with a $342 million roster failing to make the playoffs. They also talk…
- Sporticast
The NFL is “Built on a Crime” Says Former Union Boss
Former NFLPA head DeMaurice Smith joins the Sporticast podcast to discuss his views on the world’s richest sports league. He talks about the NFL’s antitrust…
- Sporticast
Dodgers Achieve Something Unseen in MLB Since 2008
Scott and Eben speak about the Los Angeles Dodgers hitting a big commercial milestone. They also talk about the economics of The Sphere in Las Vegas, and…
- Sporticast
Travis Kelce Stands Alone / Amazon Gets the Masters
Scott and Eben talk about the highest paid NFL players, a new Masters media partner, and growing pains in women's sports. Learn more about your ad choices…
- Sporticast
No Major U.S. Sporting Events Should Start At 1AM ET
Scott and Eben discuss the title fight between Canelo Alvarez and Bud Crawford, which started late and paid its fighters handsomely. They also talk about…
- Sporticast
The Growing Cost vs. Convenience of Sports Streaming
Eben and Jacob discuss the expansive grey area in the relationship between sports teams, players and sponsors. They also talk about the growing cost of sports…
- Sporticast
What To Make of The Steve Ballmer, Clippers Salary Cap Accusations
Scott and Eben break down the biggest NBA story of the past week—allegations that Clippers owner Steve Ballmer may have tried to circumvent the league’s cap…