Shows / Sporticast
Sporticast
'Sporticast' is a new podcast hosted by business journalists Scott Soshnick and Eben Novy-Williams from Sportico that will deliver the inside scoop on the intersection of money and sports. From billion-dollar valuations to team sales, sponsorship contracts and media rights, go behind the scenes on the deals that power the global sports economy. For more coverage and information, be sure to check out sportico.com
Episodes
- Sporticast
Inside NFL Business Evolution as 2025 Seasons Kicks Off
Scott and Eben speak with Marc Ganis, prominent sports consultant and NFL advisor, about the league’s business heading into the 2025 season—they touch on…
- Sporticast
How AI Is Advancing Sports’ Data Revolution w/ Gareth Balch
Scott and Eben speak with Gareth Balch, the co-founder and CEO of Two Circles, about the company’s data work, trends about sports consumption, and how AI is…
- Sporticast
It’s a Love Story: Travis, Taylor and the NFL
Scott and Eben discuss the celebrity engagement of the week. They also talk about NFL advertising, the U.S. Open, and Tommy “Cutlets” DeVito. Learn more about…
- Sporticast
Sports Premium Push, from US Open To CFB Openers
Hosts Scott Soshnick and Jacob Feldman are joined by Kurt Badenhausen to discuss the latest sports business news, including a record-breaking sports card…
- Sporticast
Tennis’ Big Two Era; ESPN’s Future Arrives
Hosts Scott Soshnick and Jacob Feldman are joined by Kurt Badenhausen to discuss Sportico’s rankings of the highest-paid tennis players, led by Jannik Sinner…
- Sporticast
What’s $30 Million to the Michigan Wolverines?
Scott and Eben discuss a handful of big sports business stories, including Michigan’s punishment for its sign-stealing operation, the collapse of Grand Slam…
- Sporticast
NFL Valuations Special, Plus Portland Trail Blazers Sale
Scott and Eben are joined by valuations expert Kurt Badenhausen to discuss Sportico’s latest NFL valuations, which start with the Dallas Cowboys ($12.8…
- Sporticast
Paramount Makes $7.7B Splash With UFC Deal / ESPN Streaming Latest
Scott and Eben speak about UFC’s new $7.7 billion deal with Paramount, which came a week after the Skydance merger was announced. They also talk about ESPN’s…
- Sporticast
Unpacking An NFL-ESPN Tie-Up Years in the Making
Scott and Eben discuss the NFL’s latest billion-dollar media deal, a deeper relationship with ESPN that involves NFL Network, RedZone, fantasy, real estate…
- Sporticast
Pro Volleyball Merger, WNBA Relocation Battle
Change is afoot. Hosts Scott Soshnick and Jacob Feldman break down a major bit of volleyball news as two leagues announce they are coming together—and…
- Sporticast
NBA’s Europe Efforts Take Shape / Sun Sale Latest
Scott and Eben discuss the latest in the NBA’s efforts to launch a new pro basketball league in Europe. They also talk about the sale of the Connecticut Sun, a…
- Sporticast
Deion Sanders’ Strange Cancer Press Conference / Hulk Hoganomics
Scott and Eben discuss Deion Sanders’ big Colorado announcement. They also talk about medical marketing in sports, the licensing future of Hulk Hogan, and the…
- Sporticast
Where Is Gotham? The Jets and the U.S. Government Disagree
Scott and Eben discuss an interesting trademark disagreement between the NFL and the U.S. Government. They also talk about a Little League lawsuit, the NFLPA…
- Sporticast
How “Pay Us What You Owe Us” Changes WNBA Labor Talks
Scott and Eben discuss the latest in the WNBA labor talks. They also discuss President Donald Trump’s latest foray into sports, and the meltdown at the NFLPA…
- Sporticast
What is “Revenue” Anyways? Plus, More MLB All-Star Thoughts
Scott and Eben discuss a curious clause in the new contract of Maryland athletic director Jim Smith. They also talk about the MLB All-Star Game’s Swing Off…
- Sporticast
MLB’s Home Run Derby Has Slam Dunk Contest Problems
Scott and Eben talk about the Home Run Derby, which took place this year without any of the sport’s biggest stars. They compare it to struggles felt by other…
- Sporticast
A Royal Return, Plus the Tour de France is Back
Scott and Eben talk about the details of Gail Miller’s recent $580 million acquisition of the Utah Royals and Real Salt Lake. They also talk about Penn State…
- Sporticast
Rockies Fans Keep Showing Up / A Wild Bat Story
Scott and Eben talk about the Colorado Rockies, who are historically bad on the field but continue to draw decent crowds to Coors Field. They also talk about…
- Sporticast
NBA Salaries Explode / Florida Panthers Reload
Scott and Eben discuss NBA salary economics, and a curious legal request from Michael Jordan. They also talk about the two-time NHL defending champion Florida…
- Sporticast
Three Winners of The WNBA Sweepstakes
Scott Soshnick and Jacob Feldman discuss the WNBA’s announcement of new franchises coming to Cleveland, Detroit, and Philadelphia following a historically…
- Sporticast
WNBA Valuations Breakdown
Scott Soshnick and Kurt Badenhausen discuss Sportico’s recently released 2025 WNBA Valuations. The newly created Golden State Valkyries debuted at No. 1, with…
- Sporticast
Breaking Down the Team Sale of the Century
Scott Soshnick and Kurt Badenhausen dive deep on Mark Walter’s $10 billion takeover of the Los Angeles Lakers. They start by discussing whether the iconic…
- Sporticast
Are Sports Fans Nearing a Breaking Point?
This week, Joon Lee’s New York Times Op-ed struck a chord, arguing that “fandom isn’t being nurtured anymore. It’s being mined.” He joined Jacob Feldman to…
- Sporticast
A Made-for-TV Club World Cup, & Shaq Pays Up
Scott and Jacob discuss the early returns from the first-of-its-kind Club World Cup, including how DAZN intends to make back the $1 billion it spent on…
- Sporticast
How & Why Certain Teams Excel on Social Media
Host Jacob Feldman is joined by STN Digital CEO David Brickley to discuss the company's latest report detailing the top U.S. teams on social media and the…
- Sporticast
College Sports Chaos: What’s Next After House Settlement?
Legal expert Michael McCann joins hosts Jacob Feldman and Scott Soshnick to discuss what last week’s completed House settlement means for the future of college…
- Sporticast
lnside the $7M Takeover of a Viral Winter Olympics Sport
Eben speaks with Nic Sulsky, CEO of The Curling Group, about the ~$7 million takeover of the sport’s biggest event series, the business strategy behind making…
- Sporticast
How Another Stanley Cup Run Makes Panthers Money
Scott and Eben speak with Shawn Thornton, chief revenue officer of the Florida Panthers, about the team’s third straight Stanley Cup run and how that turns…
- Sporticast
$6.1B Celtics Group Comes Together, Caitlin Clark Gets Hurt
Scott and Eben discuss the latest on the $6.1 billion Celtics sale, with the buyers finalizing their group members and their financing. They also talk about a…
- Sporticast
Why Haven’t Sports Teams or Their Billionaire Owners Done This?
Scott and Eben speak with Syracuse sports management professor Rick Burton about the future of sports and fandom, with commonsense changes to enhance stadiums…
- Sporticast
TGL Franchise Values, Plus NFL Boosts Olympic Flag Football
Scott and Eben discuss the newest TGL franchise selling for $70+ million. They also talk about Olympic flag football, the WNBA opening week, the Fanatics…
- Sporticast
Can UCLA Reverse its $200+ Million in Athletics Losses?
Scott and Eben talk about UCLA’s plan to right-size its athletic department. They also talk about a stake sale for the San Francisco 49ers, and the NHL/NBA…
- Sporticast
Connecticut Sun, Portland Trail Blazers Both For Sale
Scott and Eben discuss the sale of two pro basketball teams: the WNBA’s Connecticut Sun and the NBA’s Portland Trail Blazers. Both are happening in the midst…
- Sporticast
Michael Jordan on NBC? What’s Going On Here?
Scott and Eben discuss Michael Jordan partnering with NBC to do some NBA coverage next season. They also talk about Shohei Ohtani, Michael Eisner and the new…
- Sporticast
Real Madrid Regains Spot As Soccer’s Most Valuable Club
Eben is joined by colleague Kurt Badenhausen to discuss his ranking of the 50 most valuable soccer teams in the world. They talk No. 1 Real Madrid, No. 2…
- Sporticast
Giants Investors Line Up / Warren Buffett Steps Down
Scott and Eben discuss Marc Lasry and Michael Strahan joining forces to pursue an investment in the New York Giants. They also talk about Warren Buffett, the…
- Sporticast
LIV Golf Nearing Rankings Points / Kentucky Derby Preview
Scott and Eben talk about the latest in professional golf, with LIV Golf close to securing something it has wanted since its inception. They also talk about…
- Sporticast
Shedeur Sanders’ Surprise Saturday Slide Stuns Sports Scribes
Scott and Eben discuss the biggest story of the NFL draft: Shedeur Sanders’ fall to the fifth round. They also talk about the Commanders’ new stadium deal and…
- Sporticast
50 Highest Paid Athletes Ever / NFL Draft Preview
Scott and Eben discuss Sportico’s high-paid athletes of all time, a top 50 that covers eight sports and 16 countries. They also debate the Savannah Bananas and…
- Sporticast
The ‘Matriarch of Utah’ Returns, Plus Trump vs. Harvard Athletics
Scott and Eben speak about Gail Miller’s return to big-time sports ownership in Utah with her purchase of the Utah Royals and Real Salt Lake. They also talk…
- Sporticast
What the Hell is Going on In College Sports?
Eben chats with Sportico’s Daniel Libit about the rapid changes underway in college sports, including a series of high-profile lawsuits and looming revenue…
- Sporticast
PGA vs. LIV Undertones Abound as Rory Wins Masters
Scott and Eben talk about Rory McIlroy’s win at The Masters, and the many business stories that spun off it. They also talk about Nico Iamaleava, Paige…
- Sporticast
Tariff Whiplash, Plus the World’s Highest Paid Golfers
Scott and Eben discuss a crazy few days in the global economy, with markets crashing and dire words from Republican donors like Ken Griffin, followed by a…
- Sporticast
Ovechkin Breaks Goal Record / Tariffs Rock Sports
Scott and Eben talk about Alex Ovechkin breaking Wayne Gretzky’s all-time NHL scoring. They also talk about the sports implications of President Trump’s global…
- Sporticast
The Truth About Torpedo Bats / Timberwolves Sale Resolved
Scott and Eben talk about the ‘torpedo bats’ that have taken the internet—and MLB—by storm. They also chat about a major update in the Minnesota Timberwolves…
- Sporticast
NBA Europe?!? w/ Unofficial Partner Host Richard Gillis
Scott and Eben speak with Richard Gillis, host of the Unofficial Partner podcast, about the NBA considering its own league in Europe. They break down the what…
- Sporticast
MLB Valuations Recap on Opening Day
Scott and Eben speak with Sportico valuations expert Kurt Badenhausen about his latest MLB numbers, the business of baseball, and what might be in store with…
- Sporticast
NCAA Tournament Update: All March, No Madness
Scott and Eben discuss the first two rounds of the NCAA tournament, which were light on upsets or drama. They also talk about a surprising Celtics sale, and…
- Sporticast
Galatioto: “My Golden Retriever Could Run an NFL Team”
Scott and Eben speak with banker Sal Galatioto about his thirty years of sports dealmaking, including surging valuations, notable transactions, and why he…
- Sporticast
A March Madness Business Preview
Scott and Eben break down the business of March Madness, including controversy involving UNC, the NCAA’s legal struggles, and the lack of star power on the…
- Sporticast
Live from SXSW: Breaking Celtics Sale News
Scott and Eben are joined by Eric Jackson for a live taping at SXSW in Austin. They talk about Eminem the WNBA owner, the groups vying for the Celtics, and…
- Sporticast
Fanatics x Ticketmaster / Ovi the Collectibles Tsar
Scott and Eben discuss Fanatics’ long-expected move into ticketing, via a partnership with Ticketmaster. They also talk about Alex Ovechkin’s memorabilia haul…
- Sporticast
How the NHL Is Confronting Fraught USA-Canada Relations
Scott and Eben talk about how the NHL is navigating fraught economic and political tensions between the U.S. and Canada. They also discuss a notable legal…
- Sporticast
Is a Nationals Sale Looming? / Ovi Watch Begins
Scott and Eben discuss the media rights settlement between the Orioles and Nationals, and what it means for a potential Nats sale. They also talk about the UFC…
- Sporticast
NFL Players Rated Every NFL Owner. Only One Got An F
Scott and Eben discuss the latest NFLPA report card, in which anonymous players rated various aspects of their teams. They also discuss the Top 100 most…
- Sporticast
What Up With the Yankees?! Plus, MLB and MLS Roundup
Eben and Jacob discuss some recent changes underway with the New York Yankees. They also talk about ESPN’s divorce from MLB, robot umps, MLS’s deal with Apple…
- Sporticast
It’s Christmas Morning For Hockey Fans In North America
Scott and Eben talk about the NHL’s 4 Nations Face-Off, which ends Thursday with a title showdown between the U.S. and Canada. They talk about the economics of…
- Sporticast
NHL vs. NBA All-Star Breaks, Plus 100 Highest-Paid Athletes
Scott and Eben discuss the very different All-Star breaks in the NBA and NHL. The former had a fairly standard weekend in San Francisco; the latter launched a…
- Sporticast
‘The NFL Should Have Pulled that Deal off the Table’ w/ DeMaurice Smith
Scott and Eben speak with DeMaurice Smith, the former executive director of the NFLPA, about his time running the union, risk management, negotiating a CBA…
- Sporticast
Super Bowl Recap, Plus ESPN’s Women’s Sports Weekend
Scott and Eben speak with Susie Piotrkowski, VP of women’s sports programming at ESPN, about the Eagles’ dominant Super Bowl performance, ESPN’s big weekend of…