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Where Does the NFL Go From Here?

Scott,

Jacob, and longtime NFL advisor Marc Ganis discuss what's next for the

league, ahead of the 2025 Super Bowl. An NFL team is now worth more than $10

billion. The league is playing games in Australia and on Netflix. It is hosting

the President of the United States—and Taylor Swift—on

Sunday. Can anything slow the sport's momentum? And how has it gotten so

big, by luck or by strategy?

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The skinny

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