Shows / Ecommerce Playbook: Numbers, Struggles & Growth
Ecommerce Playbook: Numbers, Struggles & Growth
2020 transformed the world of ecommerce forever. For the modern DTC brand, the rewards have never been greater. But the waters have also never been choppier, and the way forward has never been more uncertain. So how do you navigate this dangerous new reality? No matter how you do it, you’d better not do it alone. That’s where the Ecommerce Playbook Podcast comes in — join Common Thread Collective’s Taylor Holiday & Richard Gaffin as they bring you guiding insights from across CTC’s portfolio of…
Episodes
Ecommerce Playbook: Numbers, Struggles & GrowthState of the Industry: May's eCommerce Trends & Insights
Welcome back to another edition of the State of the Industry Report! This month, we're diving deep into the data and trends from May, brought to you by the…
- Ecommerce Playbook: Numbers, Struggles & Growth
Meta Performance Summit Recap: Real Progress on Profitability
Last week, CTC’s media buyers flew to San Francisco to get the latest on upcoming product rollouts at the 2024 Meta Performance Summit. On this episode of the…
- Ecommerce Playbook: Numbers, Struggles & Growth
Stop Testing Creative
On this episode of the podcast, Taylor and Richard talk about a recent flap on Twitter around the best way to test creative, and dig into a controversial take…
- Ecommerce Playbook: Numbers, Struggles & Growth
We’re Expanding the Prophit System…
On this episode of the podcast, Taylor and Richard talk about our recent expansion of the Prophit system into organic and owned channels, how it gets us closer…
- Ecommerce Playbook: Numbers, Struggles & Growth
Growing Profitability ft. Kyle Hency of GoodDay Software
Welcome to another episode of the eCommerce Playbook Podcast! Today, Taylor is joined by Kyle Hency, co-founder of Chubbies and CEO of GoodDay Software. They…
- Ecommerce Playbook: Numbers, Struggles & Growth
Navigating the PMax Puzzle
In this episode of the eCommerce Playbook Podcast, Taylor and Tony Chopp, the VP of Paid Media from Common Thread Collective, explore the shifting landscape of…
Ecommerce Playbook: Numbers, Struggles & GrowthMarket Insights and Future Predictions!: April State of the Industry
Welcome to the April edition of our State of the eCommerce Industry Report! Our experts are here to break down everything that's happening in the market right…
- Ecommerce Playbook: Numbers, Struggles & Growth
Why Organic Revenue is Crucial for Growth
In this episode of the eCommerce Playbook Podcast, we're diving deep into why organic revenue is essential for sustainable growth. Richard and Taylor are…
- Ecommerce Playbook: Numbers, Struggles & Growth
Growing Profitability ft. Steven Borrelli of Cuts Clothing
In this episode of the eCommerce Playbook Podcast, Taylor is joined by Steven Borrelli of Cuts Clothing. Steven shares how his brand, Cuts, launched as a small…
- Ecommerce Playbook: Numbers, Struggles & Growth
Does Brand Still Matter?
Last week, Taylor sat down with Sean Frank from Ridge and Tomer Tagrin of Yotpo to discuss the future of ecommerce SaaS companies. This week, Taylor joins…
- Ecommerce Playbook: Numbers, Struggles & Growth
Everyone’s Struggling With Profitability
In this special edition of the Ecommerce Playbook Podcast, Richard sits down with CTC Sales Directors Matthew Axline and Peter Hassan to discuss the most…
- Ecommerce Playbook: Numbers, Struggles & Growth
SaaS Pricing Breakdown: A No-Holds-Barred Debate with Industry Leaders
In this episode of the eCommerce Playbook Podcast, we've convened a panel of experts from the ecommerce industry to dive into one of the most debated topics…
- Ecommerce Playbook: Numbers, Struggles & Growth
Unpacking Incrementality: the Nuance of Marketing Effectiveness
In this episode of the eCommerce Playbook Podcast, we’re diving into the world of marketing incrementality and its impact on brand growth. Join Taylor and Luke…
- Ecommerce Playbook: Numbers, Struggles & Growth
Navigating the Shift: From Dream-Centric to Client-Centric Culture
Join us for a raw and honest discussion as we dive into the evolution of company culture and the challenges faced by CTC in maintaining focus amidst changing…
Ecommerce Playbook: Numbers, Struggles & GrowthMarch Madness in eCommerce: Diving Deep into Meta and Mothers Day
Welcome to the March edition of our State of the eCommerce Industry Report! In this episode, we take a deep dive into the performance of the industry…
- Ecommerce Playbook: Numbers, Struggles & Growth
Unlocking the Secret: You MUST Grow Your Business
Welcome back to another episode of the eCommerce Playbook Podcast! Today we dive deep into the fascinating world of marketing economics with CTC alumni Andrew…
- Ecommerce Playbook: Numbers, Struggles & Growth
Growing Profitability ft. Dimitri O of Loop Earplugs
Welcome back to another episode of the eCommerce Playbook Podcast! In today's episode, we're diving deep into the fascinating journey of Loop Earplugs (GQ…
- Ecommerce Playbook: Numbers, Struggles & Growth
5 Questions to Ask When You’re Hiring an Agency
Most brands put a huge amount of time and effort into hiring staff — multiple rounds of interviews, reference calls, take-home assessments. So why don’t brands…
- Ecommerce Playbook: Numbers, Struggles & Growth
Growing Profitability ft. Alan Doan of Missouri Quilt Co
Welcome back to another episode of the E-Commerce Playbook Podcast! Today's episode is one for the books, featuring a guest who needs no introduction other…
- Ecommerce Playbook: Numbers, Struggles & Growth
What Does the Latest Meta Update Mean? Ft. Luke Austin
Big news from Meta this week: “Engaged” audiences are now available for reporting in Advantage+ Shopping Campaigns. But what does this change really mean for…
- Ecommerce Playbook: Numbers, Struggles & Growth
Growing Profitability ft. Brian Garofalow of Skullcandy
In this episode, Taylor and Brian Garofalow take listeners on a captivating journey through Brian's remarkable career path, tracing his evolution from a…
- Ecommerce Playbook: Numbers, Struggles & Growth
What Do You Do When Meta Breaks?
In our recent DTC Index Monthly report, we analyzed the ways Meta seems to have “broken” over the last several weeks. But if Meta’s broken, what can you do…
Ecommerce Playbook: Numbers, Struggles & GrowthIs Meta Broken, Super Bowl Impact, and Valentine's Day Trends | State of the Industry Report
In this episode of the State of the Ecommerce Industry brought to you by the DTC Index, we dive into the hot topics swirling around the ecommerce landscape…
- Ecommerce Playbook: Numbers, Struggles & Growth
Growing Profitability ft. Chris Lutz of Duke Cannon
Dive into the fascinating journey of Duke Cannon Supply Co. on the Ecommerce Playbook Podcast! Join Chris Lutz, Director of Digital and Ecommerce, as we…
- Ecommerce Playbook: Numbers, Struggles & Growth
Overcoming Organizational Inertia
Inertia is as much a law of organizational dynamics as it is a law of physics. So what do you do about it? On this episode of the podcast, Taylor and Richard…
- Ecommerce Playbook: Numbers, Struggles & Growth
Growing Profitability ft Mark Ritz of Carnivore Snax
Welcome to a new episode of the Ecommerce Playbook Podcast! In this interview, we delve into the success story of Carnivore Snax, one of the fastest-growing…
- Ecommerce Playbook: Numbers, Struggles & Growth
Becoming a T-Shaped Marketer: Navigating the Layers of Expertise in Ecommerce
Join Taylor and Richard as they dive into the T-shaped marketer concept by Brian Balfour, exploring key skills at the base, marketing foundation, and channel…
- Ecommerce Playbook: Numbers, Struggles & Growth
Super Bowl 2024: The Importance of Big Swings
Travis and Taylor, a new album announcement from Beyoncé, a Martin Scorsese-directed ad — the Super Bowl was a night of massive cultural moments. On this…
Ecommerce Playbook: Numbers, Struggles & GrowthThe Definitive View of the State of the Ecommerce Industry
🚀 Exciting News in Ecommerce! 🚀 Get ready for a wild ride as we dive deep into the chaotic world of ecommerce with the masterminds behind the scenes. In this…
- Ecommerce Playbook: Numbers, Struggles & Growth
Growing Profitability ft. Cody Plofker of Jones Road Beauty
Tune in to the latest episode of the E-commerce Playbook Podcast! In this episode, Taylor dissects the success of Jones Road Beauty with Cody Plofker, CRO of…
- Ecommerce Playbook: Numbers, Struggles & Growth
Why You Need a Creative Ops Manager
The most crucial role on any ecommerce creative team isn’t the strategist, it’s the Creative Operations Manager. So why do so few ecommerce brands and agencies…
- Ecommerce Playbook: Numbers, Struggles & Growth
Email: Not Just a Retention Play
After relaunching the email marketing service at Common Thread Collective, Taylor and Richard sit down to discuss how our service has changed since the last…
- Ecommerce Playbook: Numbers, Struggles & Growth
Growing Profitability ft. Cherene Aubert of ILIA Beauty
Welcome back to another insightful episode of the Ecommerce Playbook Podcast! In this interview episode, we sit down with Cherene Aubert, the VP of Digital and…
- Ecommerce Playbook: Numbers, Struggles & Growth
How to Forecast Email Revenue [PREVIEW]: Tactics with Luke #7
ADmission members-only episode preview. Unlock full episodes at youradmission.co In this episode, CTC Director of Growth Strategy Luke Austin takes a turn on…
- Ecommerce Playbook: Numbers, Struggles & Growth
Top of Funnel is A Scam: A Nuanced, Thoughtful Take
aylor recently set off a firestorm on DTC Twitter/X by claiming that “top-of-funnel” platforms — those that claim to raise brand awareness without any clear…
- Ecommerce Playbook: Numbers, Struggles & Growth
Growing Profitability ft. Dave Huffman of Ancestral Supplements
In today's episode, we interview Dave Huffman, CMO of Ancestral Supplements, a unique and rapidly growing brand with a GQ score of over 397. Discover their…
- Ecommerce Playbook: Numbers, Struggles & Growth
Tactics with Taylor #6: Where Do I Spend My Ad Dollars? [PREVIEW]
ADmission members-only episode preview. Unlock full episodes at youradmission.co It’s a common question: Where is the biggest opportunity for me to spend my…
- Ecommerce Playbook: Numbers, Struggles & Growth
Which Brands Will Win in 2024? w/Luke Austin
On this episode of the podcast, CTC Director of Growth Strategy Luke Austin sits down with Richard to identify the key characteristics of the brands that are…
- Ecommerce Playbook: Numbers, Struggles & Growth
Growing Profitability ft. Dave Rekuc of Bambu Earth
Welcome to the first episode of a new series on the Ecommerce Playbook Podcast! In this series, we step aside from the usual interviews and dive into the world…
- Ecommerce Playbook: Numbers, Struggles & Growth
How to Survive a Revenue Valley [PREVIEW]: Tactics with Taylor #5
ADmission members-only episode preview. Unlock full episodes at youradmission.co As the post-holiday slump hits, many brands are facing a dreaded “revenue…
- Ecommerce Playbook: Numbers, Struggles & Growth
Ecommerce Ins and Outs for 2024
On this episode of the podcast, Taylor and Richard shift focus from long-term 2024 predictions to the most important trends happening right now — the decline…
- Ecommerce Playbook: Numbers, Struggles & Growth
5 Predictions for 2024
As we enter a new year, Taylor and Richard walk through 5 critical ecommerce trends that we expect to take off in 2024. 1. The rise of the product influencer…
- Ecommerce Playbook: Numbers, Struggles & Growth
Tactics with Taylor #3: How to Use LTV In Your Ecommerce Strategy [PREVIEW]
ADmission members-only episode preview. Unlock full episodes at youradmission.co In this episode, Taylor breaks down one of the most crucial metrics in…
- Ecommerce Playbook: Numbers, Struggles & Growth
The Prophit System, Part 5: Executing Against the Plan
In this final episode of our 5-part series on the Prophit system, Taylor and Richard get on the mic to wrap things up, explaining how all the elements of the…
- Ecommerce Playbook: Numbers, Struggles & Growth
The Prophit System, Part 4: Building A Channel Specific Media Plan
What do you do when your Meta ads account is on fire? How about when you need more creative? And what do you do when the account is performing too well? In…
- Ecommerce Playbook: Numbers, Struggles & Growth
Tactics with Taylor #3: How to Use LTV In Your Ecommerce Strategy [PREVIEW]
ADmission members-only episode preview. Unlock full episodes at youradmission.co In this episode, Taylor breaks down one of the most crucial metrics in…
- Ecommerce Playbook: Numbers, Struggles & Growth
The Prophit System, Part 3: Building a Creative System to Accomplish a Financial Goal
On this episode, Richard chats with Aileen McKenna, Director of Creative Strategy & Performance at CTC, about the creative aspect of our growth methodology…
- Ecommerce Playbook: Numbers, Struggles & Growth
BFCM 2023 Recap
On this episode of the podcast, Taylor and Richard discuss Black Friday/Cyber Monday 2023 — the good, the bad, and what this year’s business-as-usual BFCM…
- Ecommerce Playbook: Numbers, Struggles & Growth
Tactics with Taylor #2: How to Connect Creative Needs and Finance [PREVIEW]
ADmission members-only episode preview. Unlock full episodes at youradmission.co In this episode, Taylor and Richard talk creative — but from an unexpected…
- Ecommerce Playbook: Numbers, Struggles & Growth
Black Friday Q&A w/Taylor (PREVIEW)
We're taking a break this week from our regular episodes for Black Friday. In the meantime, we're dropping a preview of Taylor's 2023 BFCM Q&A with ADmission…
- Ecommerce Playbook: Numbers, Struggles & Growth
The Prophit System, Part 2: Model The Possibilities And Choose Your Path
On this episode of the podcast, Richard chats with Luke Austin, Directory of Growth Strategy at CTC about part 2 of our growth methodology: how to build a…
- Ecommerce Playbook: Numbers, Struggles & Growth
Tactics with Taylor #1: Cost Caps 101 [PREVIEW]
ADmission members-only episode preview. Unlock full episodes at youradmission.co In this first episode of our brand-new bonus series, Taylor and Richard sit…
- Ecommerce Playbook: Numbers, Struggles & Growth
The Prophit System, Pt. 1: Setting a Business Objective
On this episode of the podcast, Taylor and Richard embark on part 1 of a 5-part series on CTC’s new growth methodology: the Prophit System. They kick the…
- Ecommerce Playbook: Numbers, Struggles & Growth
Crucial Black Friday Tactics w/Connor and Connor
On this episode of the podcast, Taylor is joined by Connor Rolain, Head of Growth at Hexclad, and Connor MacDonald, CMO at Ridge.com, to talk their BFCM…
- Ecommerce Playbook: Numbers, Struggles & Growth
How to Build a Map to Profitable Growth
The past few episodes of the Ecommerce Playbook focused on the profitability struggles that will define 2024. But this week, Taylor and Richard demonstrate how…
- Ecommerce Playbook: Numbers, Struggles & Growth
The One Key to Winning in 2024 w/Luke Austin
New customer revenue is plummeting as brands run earlier, more frequent discounts, and returning customer revenue may not be far behind. Looking at the state…
- Ecommerce Playbook: Numbers, Struggles & Growth
September Was Rough. What Does That Mean for Q4?
The feeling among ecommerce brand leaders right now is pretty uniform: September was a bad month. And we have the data to substantiate that feeling. In this…
- Ecommerce Playbook: Numbers, Struggles & Growth
Digging Into The BFCM Offer Database
On this episode, Taylor and Richard dive into the 2023 BFCM Offer Database, a massive spreadsheet that documents Black Friday and Cyber Monday offers from 700+…
- Ecommerce Playbook: Numbers, Struggles & Growth
What Will 2024 Look Like For Ecomm?
On this episode, Taylor and Richard break down the most important trends in ecommerce, and discuss what the future holds for margin innovation, AI, and the…
- Ecommerce Playbook: Numbers, Struggles & Growth
Why Evergreen Creative Matters Right Now w/Aileen McKenna
On this episode, CTC’s Director of Creative Strategy & Performance Aileen McKenna joins Taylor & Richard to discuss the urgency of building great evergreen ad…