Latest / Ecommerce Playbook: Numbers, Struggles & Growth
Navigating the PMax Puzzle
In this episode of the eCommerce Playbook Podcast, Taylor and Tony Chopp, the VP of Paid Media from Common Thread Collective, explore the shifting landscape of Google Ads and the challenges posed by the implementation of PMAX. With over 20 years of experience in digital advertising, Tony brings invaluable insights into how AI developments are reshaping the strategies for Google Ads, particularly with PMAX's impact on advertising effectiveness and budget allocation.
Tony breaks down the complexities of Google Shopping, the nuances of data feeds, and how brands can effectively navigate the…
The skinny
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