Latest / Ecommerce Playbook: Numbers, Struggles & Growth
Growing Profitability ft. Steven Borrelli of Cuts Clothing
In this episode of the eCommerce Playbook Podcast, Taylor is joined by Steven Borrelli of Cuts Clothing. Steven shares how his brand, Cuts, launched as a small team focused on men's T-shirts and rapidly grew into a GQ giant.
He discusses the pivotal post-COVID era, navigating supply chain disruptions, inventory challenges, and the surge in demand for new products. He also reflects on lessons learned from launching products, understanding growth vs. seasonal items, and coordinating marketing, finance, and operations to drive cash-based marketing strategies.
Tune in as we unpack how to navigate…
The skinny
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