September Was Rough. What Does That Mean for Q4?

Ecommerce Playbook: Numbers, Struggles & Growth · Oct 4, 2023 · 17m

The feeling among ecommerce brand leaders right now is pretty uniform: September was a bad month. And we have the data to substantiate that feeling.

In this episode, Taylor and Richard dive into this week’s DTC Index newsletter and break down why last month’s “sponge squeeze” could have a major impact on performance moving forward.

⁠Show Notes:

Sign up for the DTC Index here to get up-to-date information on key ecommerce trends: https://commonthreadco.com/products/dtc-index

Purchase the full BFCM Offer Database here: https://commonthreadco.com/products/black-friday-offer-database

The…