Shows / The Paper Fold

The Paper Fold
Get your design fix in the stationery community's only all-paper salon, where Sarah hosts a charming mishmosh of personalities & players.
Episodes
The Paper FoldAlex Gagné of Chez Gagné
No matter the brilliance of your offerings, hitting your brand stride takes time. For Alex Gagné of Chez Gagné, reaching her 10th anniversary is the ultimate…
The Paper FoldKristina Burkey of Calliope Paperie
Record stores have a day (April 20), independent bookstores have a day (April 27), and even independent pet stores have a day (September 28). But what about…
The Paper FoldKristina Burkey of Calliope Paperie
Record stores have a day (April 20), independent bookstores have a day (April 27), and even independent pet stores have a day (September 28). But what about…
The Paper FoldLauren Miele of KushKards
What does it mean to be a disruptor? For Lauren Miele of KushKards, it means getting people to talk about you when you are not around. And that's precisely how…
The Paper FoldLauren Miele of KushKards
What does it mean to be a disruptor? For Lauren Miele of KushKards, it means getting people to talk about you when you are not around. And that's precisely how…
The Paper FoldShannon Martin of Shannon Martin Design
Every picture tells a story — unless you are Shannon Martin, of course: Her pictures tell your stories as well. Now celebrating 20 years in business, Shannon…
The Paper FoldShannon Martin of Shannon Martin Design
Every picture tells a story — unless you are Shannon Martin, of course: Her pictures tell your stories as well. Now celebrating 20 years in business, Shannon…
The Paper FoldDominique Schurman of NIQUEA.D
Like all my guests, Dominique Schurman is a paper nerd .... but one with a most distinguished stationery pedigree! In 1950, her father Marcel founded Schurman…
The Paper FoldDominique Schurman of NIQUEA.D
Like all my guests, Dominique Schurman is a paper nerd .... but one with a most distinguished stationery pedigree! In 1950, her father Marcel founded Schurman…
The Paper FoldChristy Asper of Paper Baristas
Can a maker make the world a better place, one gorgeous, handmade sheet of Fair Trade paper at a time? For Chisty Asper, the answer is a resounding yes — and…
The Paper FoldChristy Asper of Paper Baristas
Can a maker make the world a better place, one gorgeous, handmade sheet of Fair Trade paper at a time? For Chisty Asper, the answer is a resounding yes — and…
The Paper FoldHoliday Junkie: Jennifer Love Hewitt x 2021 Co.
It's officially the spooky season, so I've got a triple treat! The actress Jennifer Love Hewitt drops in The Paper Fold along with the power duo that is 2021…
The Paper FoldHoliday Junkie: Jennifer Love Hewitt x 2021 Co.
It's officially the spooky season, so I've got a triple treat! The actress Jennifer Love Hewitt drops in The Paper Fold along with the power duo that is 2021…
The Paper FoldSuzy Ultman
I really like Suzy Ultman’s chutzpah … and you will too, nerds! Suzy is a lifelong and prolific illustrator, card and stationery designer, toy creator, and…
The Paper FoldSuzy Ultman
I really like Suzy Ultman’s chutzpah … and you will too, nerds! Suzy is a lifelong and prolific illustrator, card and stationery designer, toy creator, and…
The Paper FoldElicia Castaldi of Girl w/Knife
Where does stellar design begin and end? I used to think I knew the answer, but witnessing the ascension of Girl w/Knife, I've found myself rethinking that…
The Paper FoldElicia Castaldi of Girl w/Knife
Where does stellar design begin and end? I used to think I knew the answer, but witnessing the ascension of Girl w/Knife, I've found myself rethinking that…
The Paper FoldTHE Mary Engelbreit
This month's dynamo guest is a trailblazer in countless senses of the word. Mary Engelbreit debuted at National Stationery Show in 1983 with just a dozen card…
The Paper FoldTHE Mary Engelbreit
This month's dynamo guest is a trailblazer in countless senses of the word. Mary Engelbreit debuted at National Stationery Show in 1983 with just a dozen card…
The Paper FoldBehind the Graphic
The sixth season of The Paper Fold kicks off on a new network — Evergreen — and a slightly different format, but just this once. Instead of focusing on…
The Paper FoldBehind the Graphic
The sixth season of The Paper Fold kicks off on a new network — Evergreen — and a slightly different format, but just this once. Instead of focusing on…
The Paper FoldAlyson O'Connor of Rust Belt Love Paperie
Stop what you are doing this instant, Nerds, and listen up to the newly crowned, Louie Award-winning Writer of the Year! Alyson O'Connor is one half of the…
The Paper FoldEmily McDowell of @emilyonlife (Part 2 of 2)
Paper nerds, here's the second part of my interview with this one-of-a-kind stationery innovator and disrupter! @emilyonlife and I kick off discussing The Long…
The Paper FoldEmily McDowell of @emilyonlife (Part 1 of 2)
A decade ago, Emily McDowell of Emily McDowell Studio sparked a greeting card revolution and evolution with the release of her Empathy Collection. Her card…
The Paper Foldamy.atnynow of NY NOW
For this extra-special episode, my Paper Planes Cocktail Hour Podcast co-host and I decided to try something different. For decades now, Amy Loewenberg and I…
The Paper FoldSadie Teper of Twentysome Design
True progress may occur only at the macro level, but it begins on the micro level. Just ask Sadie Teper, founder of the feminist stationery and gift brand…
The Paper FoldSharon Glassman of Smile Songs
It's tough getting any stationery brand off the ground, but one that goes an entirely new direction is a real challenge. Just ask Sharon Glassman of Smile…
The Paper FoldKristen Ley of Thimblepress
What is success exactly? That is the question Kristen Ley began asking herself following the meteoric rise of her paper and gift brand Thimblepress. Taking her…
The Paper FoldLibby Llanso of Seedlings
Most of today's young stationery makers grew up swooning over our medium, but Libby Llanso of Seedlings literally grew up working in our trade. As the daughter…
The Paper FoldJocelyn + Roland Kirouac of Ümlaut Brooklyn
If you ever wanted to put your truth out there and hesitated due to the response you feared you’d get, hesitate no longer. Just ask Jocelyn + Roland Kirouac of…
The Paper FoldBrittany O'Brien of Brittany Paige Designs
If you've ever felt creatively restricted by your corporate job, move over! Brittany O’Brien of Brittany Paige Designs feels your pain, but better yet, she…
The Paper FoldStacie Bloomfield of Gingiber
Do you want to unleash that creative powerhouse that resides within you? Then you absolutely cannot miss my chat with Stacie Bloomfield. This design dynamo was…
The Paper FoldRosanna Kvernmo of Shorthand
Hold onto your undated planners everyone, Rosanna is here, and my, does she have a lot to spill! When I last checked in with her, pre-pandemic, the founder of…
The Paper FoldWendy Hind of Tiny Poetry Project
We all know that a life lived in letters is a far richer one, but what about the letter itself? Former university vice president, professor, policy advisor…
The Paper FoldBonnie of The Bonnie Marcus Collection
Every last woman stationery maker you see today is building her brand upon the shoulders of the women who forged their paths before them — and the younger…
The Paper FoldMichelle Angenent of 417 Press
So, you think you can write a clever card, the kind that makes you laugh uncontrollably and that you just HAVE to send your friend, who will totally get it?…
The Paper FoldKen and Rachel of The Lobster Studio
If you can make it in NYC, you can make it anywhere ... and that truism definitely applies to The Lobster Studio. This brand first came to life organically, as…
The Paper FoldLeah and Grace of Tiny and Snail
Like many stationery brands, Tiny and Snail is a family operation. Sisters Leah Nixon & Grace Nixon Peterson launched this brand in 2017, with both designing…
The Paper FoldKate Murray of Quick Brown Fox Letterpress
Letterpress is to stationery what couture is to clothes. In capable hands, this printing process, which literally took us out of the dark ages, transforms…
The Paper FoldLana Effron of Lana's Shop
Every maker has a great backstory, but for Lana Effron of Lana's Shop, the juggle is real. For a decade now, this Colorado artist and mom has been creating…
The Paper FoldChelsea Shukov of Sugar Paper
You probably didn't know it, but the letter-writing resource for the 21st century just dropped. Meet How to Write a Letter: Find the Right Words for Every…
The Paper FoldKate Smith of Kate Smith Co.
Many of us talk for our dog, but for Kate Smith, voicing the thoughts of her French Bulldog Frank became the essence of her wildly popular From Frank range of…
The Paper FoldKeli Spanier of Colette Paperie
I often talk about makers who run their businesses with key support or partnerships with relatives, but for Keli Spanier of Colette Paperie, her Mom nurtured…
The Paper FoldAlice and Doris Lieu of ilootpaperie
Stationery businesses are uniquely suited to the family operation. Over the years, I've become acquainted with brands comprised of mothers and daughters…
The Paper FoldVictoria Venturi of Paper Epiphanies
If you think you know stationery, stand the F back, because my guest today will turn all that on its ear. Victoria Venturi has been raising eyebrows since…
The Paper FoldMolly Hatch
Chances are, you are already smitten with Molly Hatch's work, you may just not know it. Over the past decade or so, the charming wares of this prolific potter…
The Paper FoldErika Firm
So, you've created an amazing product, but if you've ever wrestled with how to style it, you should have a quick word with my guest today. Erika Firm describes…
The Paper FoldLindsay Henry of Inklings Paperie
Succeeding as a small stationery maker is not easy, but over the last eleven years or so, Lindsay Henry has definitely made it appear that way! She founded…
The Paper FoldSarah Sloboda of Heirloom General Store
Creatives have traditionally been told to avoid working with animals and children, but apparently family photographer Sarah Sloboda never heard that! For over…
The Paper FoldLucia Saisse of Lucy Loves Paper
Lucia Saisse of Lucy Loves Paper is living the stationery version of the American dream. The Rio do Janeiro native opened her Etsy shop in 2013 after her…
The Paper FoldAntiquaria’s Emma James & Bailey Rivera
A brand doesn't always evolve in a straight line. Just ask Emma James and Bailey Rivera, co-founders of Antiquaria. Over the last decade or so, these two…
The Paper FoldCatherine Hildner of Kitty Meow Boutique
Stationery is filled with makers who have taken a risk and started their own brands. Catherine Hildner launched Kitty Meow Boutique with the idea that every…
The Paper FoldJill DiNicolantonio of Parse & Parcel
If you create any conceivable item using paper, and are not yet taking advantage of Parse & Parcel, you're not accessing the "super power of print design." For…
The Paper FoldAmy Loewenberg of NY NOW
If you're anything like me, most of your visual stimulation these days is limited to your house, your neighborhood and whatever it is you're looking at on…
The Paper FoldJoanna Alberti of PhiloSophie's
For every Mary Engelbreit or Anna Bond, there are hundreds of smaller makers who are not only sustaining themselves by staying small, but wearing it as a badge…
The Paper FoldSuzanna Loesch of Mockingbird Paperie
Most retailers have had a difficult 2020, but for Suzanne Loesch, owner of Mockingbird Paperie in Ithaca, New York, her summer of 2019 featured a terrifying…
The Paper FoldLeslie Moak Murray of Murray's Law
While you may not immediately recognize the name of my guest today — Leslie Moak Murray — you've likely laughed at her cartoons. Leslie is the creator of…
The Paper FoldJanine Kwoh of Kwohtations
Every once in a while, a card maker comes along who strikes a cultural chord at exactly the moment it needs to be struck. If I'm lucky enough to spot the range…
The Paper FoldLiz Scott of Troop Lovely Somethings
Closing a store is incredibly painful, but my guest today, Liz Scott, is here to share that that difficult decision may just be a badge of honor in disguise…
The Paper FoldPei of The Paper and Craft Pantry
Today's a first for TPF, namely, I’m dropping this episode in conjunction with a product drop — but this is no ordinary product. In fact, it’s more of a…