Shows / The Paper Fold

The Paper Fold
Get your design fix in the stationery community's only all-paper salon, where Sarah hosts a charming mishmosh of personalities & players.
Episodes
The Paper FoldKristie Landing of Verse & Sip
Snail mail clubs have lately become all the rage, but my poetess guest Kristie started hers — Verse & Sip — two years ago. Through this literary correspondence…
The Paper FoldAmy Frazer of Keller Design Co
When it comes to product categories, sometimes two is better than one. Just ask my guest Amy Frazer of Keller Design Co. She is something of a renaissance…
The Paper FoldAmy Frazer of Keller Design Co
When it comes to product categories, sometimes two is better than one. Just ask my guest Amy Frazer of Keller Design Co. She is something of a renaissance…
The Paper FoldNicole Couto of Couto & Co.
It's kind of chic to be niche famous — and that perfectly describes my guest, Nicole Couto of Couto & Co. She was one of the founders of 2021 Co. That New…
The Paper FoldNicole Couto of Couto & Co.
It's kind of chic to be niche famous — and that perfectly describes my guest, Nicole Couto of Couto & Co. She was one of the founders of 2021 Co. That New…
The Paper FoldVanessa Harnik of Notes & Queries
You have doubtless seen Little Free Libraries in your neighborhood — well, my brilliant guest today has reconfigured the concept for greeting cards and…
The Paper FoldVanessa Harnik of Notes & Queries
You have doubtless seen Little Free Libraries in your neighborhood — well, my brilliant guest today has reconfigured the concept for greeting cards and…
The Paper FoldKatelyn Woolley of The Noble Paperie
My chat with Katelyn Woolley of The Noble Paperie is full of (wonderful) surprises! I I named Kate as one of Stationery Trends' 10 Makers to Watch in 2026 due…
The Paper FoldKatelyn Woolley of The Noble Paperie
My chat with Katelyn Woolley of The Noble Paperie is full of (wonderful) surprises! I I named Kate as one of Stationery Trends' 10 Makers to Watch in 2026 due…
The Paper FoldRay Wu of Ferris Wheel Press
Every paper nerd needs a quality pen for their prized stationery — and Ferris Wheel Press aims to elevate the world of writing tools as it demands. Raymond Yu…
The Paper FoldRay Wu of Ferris Wheel Press
Every paper nerd needs a quality pen for their prized stationery — and Ferris Wheel Press aims to elevate the world of writing tools as it demands. Raymond Yu…
The Paper FoldErin Dayhaw
Typically I discover new stationery makers at markets, then I nerd out on them online, but with Erin Dayhaw, it’s been quite the opposite! I was laughing along…
The Paper FoldErin Dayhaw
Typically I discover new stationery makers at markets, then I nerd out on them online, but with Erin Dayhaw, it’s been quite the opposite! I was laughing along…
The Paper FoldCarissa Potter of People I've Loved
Every year in the winter issue of Stationery Trends, I compile a department called 10 Makers to Watch. Throughout the year I will be highlighting my special 10…
The Paper FoldCarissa Potter of People I've Loved
Every year in the winter issue of Stationery Trends, I compile a department called 10 Makers to Watch. Throughout the year I will be highlighting my special 10…
The Paper FoldMark Woodman of Mark Woodman Design
Stationery is this podcaster's favorite subject — but color comes in a close second! After all, color doesn't just shade our world, it elevates, deflates or…
The Paper FoldMark Woodman of Mark Woodman Design
Stationery is this podcaster's favorite subject — but color comes in a close second! After all, color doesn't just shade our world, it elevates, deflates or…
The Paper FoldMonika + George of UWP Luxe
Recently I hosted Wolf & Wren Press' Lauren and Liz, who just won the Louie Award for the Card of the Year. But there are actually two divisions of Card of the…
The Paper FoldMonika + George of UWP Luxe
Recently I hosted Wolf & Wren Press' Lauren and Liz, who just won the Louie Award for the Card of the Year. But there are actually two divisions of Card of the…
The Paper FoldRachel Kroh of Heartell (2 of 2)
In the Part 1 of our chat, Rachel took us behind the vibrant, woodblocked Heartell Press design curtain, now we delve into its ethos of sustainability, and the…
The Paper FoldRachel Kroh of Heartell (2 of 2)
In the Part 1 of our chat, Rachel took us behind the vibrant, woodblocked Heartell Press design curtain, now we delve into its ethos of sustainability, and the…
The Paper FoldRachel Kroh of Heartell (1 of 2)
Greeting cards have the nearly impossible task of connecting us with loved ones when we don't know what to say — so we all owe a huge debt of gratitude to…
The Paper FoldRachel Kroh of Heartell (1 of 2)
Greeting cards have the nearly impossible task of connecting us with loved ones when we don't know what to say — so we all owe a huge debt of gratitude to…
The Paper FoldLauren & Liz of Wolf & Wren
What goes into a Louie Award-winning Card of the Year? In the case of Wolf & Wren Press, every design grows from the 30-year friendship of co-founders Liz Wolf…
The Paper FoldLauren & Liz of Wolf & Wren
What goes into a Louie Award-winning Card of the Year? In the case of Wolf & Wren Press, every design grows from the 30-year friendship of co-founders Liz Wolf…
The Paper FoldVictoria Kirst of Pouch Studio (2 of 2)
While journalers and junk journalers exist in this digital age alongside the rest of us, they crave the tactile and in-person elements of the analog world. In…
The Paper FoldVictoria Kirst of Pouch Studio (2 of 2)
While journalers and junk journalers exist in this digital age alongside the rest of us, they crave the tactile and in-person elements of the analog world. In…
The Paper FoldVictoria Kirst of Pouch Studio (1 of 2)
Like me, my guest today is a huge paper nerd who is the founding editor of a stationery publication. Unlike me, Victoria Kirst is also a software engineer who…
The Paper FoldVictoria Kirst of Pouch Studio (1 of 2)
Like me, my guest today is a huge paper nerd who is the founding editor of a stationery publication. Unlike me, Victoria Kirst is also a software engineer who…
The Paper FoldVicky Barone of Barone & Co.
Just because a maker isn't already a household name, that doesn't mean you're not already a big fan! You have most likely seen (many times!) and possibly even…
The Paper FoldVicky Barone of Barone & Co.
Just because a maker isn't already a household name, that doesn't mean you're not already a big fan! You have most likely seen (many times!) and possibly even…
The Paper FoldAnna Bond of Rifle Paper Co. (2 of 2)
For Anna Bond, being a creative is certainly about generating jaw-dropping imagery to be presented just so on irresistible products — but creativity is also a…
The Paper FoldAnna Bond of Rifle Paper Co. (2 of 2)
For Anna Bond, being a creative is certainly about generating jaw-dropping imagery to be presented just so on irresistible products — but creativity is also a…
The Paper FoldAnna Bond of Rifle Paper Co.
In 2009, freelance illustrator Anna Bond and her musician husband Nathan debuted Rifle Paper Co. to the trade in a double booth buried deep in the back aisles…
The Paper FoldAnna Bond of Rifle Paper Co.
In 2009, freelance illustrator Anna Bond and her musician husband Nathan debuted Rifle Paper Co. to the trade in a double booth buried deep in the back aisles…
The Paper FoldSally Diguette (2 of 2)
Don't miss Part 2 of my chat with type A über-creative Sally Diguette! In Sally's role as specialty buyer for Anthropologie, the merchandise she painstakingly…
The Paper FoldSally Diguette (2 of 2)
Don't miss Part 2 of my chat with type A über-creative Sally Diguette! In Sally's role as specialty buyer for Anthropologie, the merchandise she painstakingly…
The Paper FoldSally Diguette
This Type A über-creative wears a lot of hats, every last one of them impressive and fabulous. Sally Diguette is a specialty retail buyer for Anthropologie…
The Paper FoldSally Diguette
This Type A über-creative wears a lot of hats, every last one of them impressive and fabulous. Sally Diguette is a specialty retail buyer for Anthropologie…
The Paper FoldCatherine Hildner of KMB/Shade Tree Greetings
For many in our community, running a stationery brand turns out to be but a single milestone on an incredible larger journey. That's the case with Catherine…
The Paper FoldCatherine Hildner of KMB/Shade Tree Greetings
For many in our community, running a stationery brand turns out to be but a single milestone on an incredible larger journey. That's the case with Catherine…
The Paper FoldSusan January
How better to kick off January 2025 — and the eighth season of this podcast — than with a visit from this bona fide industry legend? While Susan January has…
The Paper FoldSusan January
How better to kick off January 2025 — and the eighth season of this podcast — than with a visit from this bona fide industry legend? While Susan January has…
The Paper FoldMichele Ferron of Good Tuesday
How does what began as a pandemic pastime become the UK's first stationery B Corp? For Michele Feron of Good Tuesday, her sustainable brand came to life in…
The Paper FoldMichele Ferron of Good Tuesday
How does what began as a pandemic pastime become the UK's first stationery B Corp? For Michele Feron of Good Tuesday, her sustainable brand came to life in…
The Paper FoldMichele from Meant to be Calligraphy & Amy from Penny Post
Since its premiere seven seasons ago, the Netflix reality show Love is Blind has only tightened its grasp on pop culture. According to Nielsen, Americans…
The Paper FoldMichele from Meant to be Calligraphy & Amy from Penny Post
Since its premiere seven seasons ago, the Netflix reality show Love is Blind has only tightened its grasp on pop culture. According to Nielsen, Americans…
The Paper FoldTyler McCall of Paper & Pencil AND Chicago Stationery Fest
As the economy flounders and the election cycle drags on, many makers and retailers in the stationery space are simply navigating their way through the best…
The Paper FoldTyler McCall of Paper & Pencil AND Chicago Stationery Fest
As the economy flounders and the election cycle drags on, many makers and retailers in the stationery space are simply navigating their way through the best…
The Paper FoldLeatrice Eisman of the Pantone Color Institute
For the past quarter century, the Pantone Color Institute has grabbed headlines each December with its Color of the Year (COTY) announcement. Each selection is…
The Paper FoldLeatrice Eisman of the Pantone Color Institute
For the past quarter century, the Pantone Color Institute has grabbed headlines each December with its Color of the Year (COTY) announcement. Each selection is…
The Paper FoldAmanda and Susan of Golden Gems
Golden Gems was brought to life in a St. Louis living room by sisters Susan Logsdon and Amanda Helman. Despite these humble beginnings, this brazen lifestyle…
The Paper FoldAmanda and Susan of Golden Gems
Golden Gems was brought to life in a St. Louis living room by sisters Susan Logsdon and Amanda Helman. Despite these humble beginnings, this brazen lifestyle…
The Paper FoldTodd Kletter of Crane
Crane came to life alongside America — and like America, it's had quite a challenging 2024. Actually, make that a few challenging years. This is actually the…
The Paper FoldTodd Kletter of Crane
Crane came to life alongside America — and like America, it's had quite a challenging 2024. Actually, make that a few challenging years. This is actually the…
The Paper FoldSammy Rich of Sammy Gorin
You've most likely already seen designs from Sammy Gorin, and just not known it. This young New York-based artist and musician has quickly made a name for…
The Paper FoldSammy Rich of Sammy Gorin
You've most likely already seen designs from Sammy Gorin, and just not known it. This young New York-based artist and musician has quickly made a name for…
The Paper FoldTalia Bromstad of Bromstad Printing Co.
For this paper nerd, there are few pleasures in life akin to traveling to market and discovering a standout stationery brand fairly fresh out of the gate…
The Paper FoldTalia Bromstad of Bromstad Printing Co.
For this paper nerd, there are few pleasures in life akin to traveling to market and discovering a standout stationery brand fairly fresh out of the gate…
The Paper FoldAlex Gagné of Chez Gagné
No matter the brilliance of your offerings, hitting your brand stride takes time. For Alex Gagné of Chez Gagné, reaching her 10th anniversary is the ultimate…