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Sarah Sloboda of Heirloom General Store

Creatives have traditionally been told to avoid working with animals and children, but apparently family photographer Sarah Sloboda never heard that! For over 25 years, she has been capturing moments and relationships and distilling them into photographs for posterity. Mary Ellen Mark described her work as "very joyous," but what goes into preserving these moments in film, and then distilling them into stationery?

Sarah discusses everything from what makes one photograph more compelling or memorable than another (hint: there's no emotion filter), how to go deeper to make the everyday epic…

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