Kate Smith of Kate Smith Co.

The Paper Fold · Sep 23, 2021 · 58m

Many of us talk for our dog, but for Kate Smith, voicing the thoughts of her French Bulldog Frank became the essence of her wildly popular From Frank range of greeting cards and gifts. She introduced it in 2012, and very quickly she had 11 licensing partnerships, including one with Recycled Greetings, who placed some cards in Target's vaunted card aisles, as well as a book deal. But Kate would learn that marrying your corporate brand to a living breathing creature can be difficult. So she reinvented From Frank into Kate Smith Co., yet the tagline "Making Humans Smile" still informs every…