Shows / Behind the Numbers: an EMARKETER Podcast
Behind the Numbers: an EMARKETER Podcast
EMARKETER’s podcast, Behind the Numbers, helps marketers, retailers, and advertisers understand the rapidly changing landscape of digital media. EMARKETER analysts and industry experts come together to analyze a wide variety of critical topics, from the transformative influence of AI to the dynamic world of social media, and the evolving landscape of consumer shopping habits. Stay informed and stay ahead with insights and analysis that matter. Tune in to new episodes published Monday through…
Episodes
Behind the Numbers: an EMARKETER PodcastHow GIFs Outlive the Moment | Behind the Numbers
In today’s podcast episode, we discuss what makes certain moments GIF-worthy, how young people are changing the way GIFs are created, shared, and understood…
Behind the Numbers: an EMARKETER PodcastWalmart vs. Amazon: Agents, Memberships, and the Fight for Cool | Reimagining Retail
In today’s podcast episode, we explore the three big questions surrounding Walmart: Can the retail giant become a true fashion destination? Can it accelerate…
- Behind the Numbers: an EMARKETER Podcast
Why a New Content Chief? Are Live Sports Its Future? — The 3 Big Questions for Netflix | Behind the Numbers
In today’s podcast episode, we explore the three biggest questions surrounding Netflix: Will a new content chief turn around its programming fortunes? Which…
- Behind the Numbers: an EMARKETER Podcast
The Digital Lives and Lifestyles of Everyone in the World: Short-Form Video Surges, AI Use Cases, and More | Behind the Numbers
In today’s podcast episode, we discuss why short-form video is gaining attention faster than other major formats, why people in different countries are using…
- Behind the Numbers: an EMARKETER Podcast
Fenty Beauty's Mega Livestream, Rivian’s Ghostbusters Halloween Mode, and More | Reimagining Retail
In today’s podcast episode, we present our (somewhat Halloween-themed) Unofficial Monthly Retailer Awards (UMRAs) for October. The awards include “Most…
- Behind the Numbers: an EMARKETER Podcast
The Next Marketing Battleground Is Real Life | Behind the Numbers
In today’s podcast episode, we explore why real life is becoming marketing’s next big frontier, what it means for brands to return to the real world, what B2C…
- Behind the Numbers: an EMARKETER Podcast
Beyond Attention as Intent Eyes a Bigger Role in Ad Spending | Behind the Numbers
In today’s podcast episode, we discuss the shift from attention to intent, whether ad spending forecasts are really defying gravity, and an interesting…
Behind the Numbers: an EMARKETER PodcastAmerica is Falling Out of Love with Baseball | In the Game
On today’s podcast, we discuss whether baseball is actually growing, if its traditions are a strength or a weakness, whether it has a star power problem, and…
- Behind the Numbers: an EMARKETER Podcast
Kendra Scott on How to Unwrap Shopper Intent During the Holidays | Reimagining Retail
In today’s podcast episode, we explore the differences between customers shopping for themselves and those shopping for someone else, the signals that help…
- Behind the Numbers: an EMARKETER Podcast
Meta’s Muse Will Make Us Rebuild the Internet | Behind the Numbers
In today’s podcast episode, we discuss whether Meta is best positioned to launch a personal AI agent like Muse, which use cases are most likely to drive…
- Behind the Numbers: an EMARKETER Podcast
A Smarter AI-Fridge, Skydance Drowns In Debt, Conversational Commerce Disrupts Choice: 3 Media What-Ifs | Behind the Numbers
In today’s podcast episode, we discuss what it would mean for your smart fridge to act as a personal food assistant, what if Skydance is unable to pay off its…
- Behind the Numbers: an EMARKETER Podcast
How Claire’s Is Winning Over a New Generation Without Losing Its Legacy | Reimagining Retail
In today’s podcast episode, we explore what it means to be a truly intergenerational brand, what separates brands that are genuinely relevant to a new…
- Behind the Numbers: an EMARKETER Podcast
Meta’s Muse Flops, the BBC Sells Ads, and Regional Sports Networks Collapse: 3 Media What-Ifs | Behind the Numbers
In today’s podcast episode, we discuss what would happen if an extended MLB lockout led to a death spiral for regional sports networks (RSNs), the BBC started…
- Behind the Numbers: an EMARKETER Podcast
What Mobile Measurement Teaches Us About Digital Transformation | Behind the Numbers
In today’s podcast episode, we discuss how insufficient measurement is preventing advertisers from investing more in digital, the role mobile-grade measurement…
- Behind the Numbers: an EMARKETER Podcast
The IAB Weighs In On When Influence Starts to Feel Manufactured | Reimagining Retail
On today’s podcast episode, we discuss how not to over-engineer your marketing with too much data, what retail media brings to social and creator marketing…
- Behind the Numbers: an EMARKETER Podcast
The Doctor’s New Role in an AI World | Behind the Numbers
In today’s podcast episode, we discuss how the use of AI in healthcare has evolved in recent years, which part of the patient care journey AI is impacting the…
- Behind the Numbers: an EMARKETER Podcast
Log Off. Look Up. Why Is Everyone Craving Real Life Again? | Behind the Numbers
In today’s podcast episode, we discuss how our relationship with screens is changing, how the emergence of consumer-facing AI is influencing the way we spend…
- Behind the Numbers: an EMARKETER Podcast
Target's Isaac Mizrahi Employee Apparel Line, McDonald's Media Network, and More | Reimagining Retail
On today’s podcast episode, we present our “Unofficial Monthly Retailer Awards” (UMRAs) for September. The awards include “Most Impactful Campaign,” “Best IRL…
- Behind the Numbers: an EMARKETER Podcast
When Sports Storytelling Changes the Game | In the Game
On today’s podcast episode, we discuss the secret ingredient behind the success of sports shows, whether ancillary content ultimately makes the live broadcast…
- Behind the Numbers: an EMARKETER Podcast
The Future of Digital Is Defined by the Human-AI Relationship | Behind the Numbers
In today’s podcast episode, we discuss the future of digital — what data points best tell the story of AI consumer adoption so far, which stats best explain…
- Behind the Numbers: an EMARKETER Podcast
Could AI Hurt Your Brand? | Behind the Numbers
In today’s podcast episode, we discuss how using AI could actually hurt a brand’s reputation, when consumers may feel deceived if they discover AI was…
- Behind the Numbers: an EMARKETER Podcast
How Seasonal Moments Reveal What Consumers Want Next | Behind the Numbers
In today’s podcast episode, we discuss what seasonality means today as shopping behaviors and consumer needs become less tied to a single moment on the…
- Behind the Numbers: an EMARKETER Podcast
Meet the New Beauty Counter | Reimagining Retail
On today’s podcast episode, we discuss where discovery in beauty is happening, how TikTok is changing the path to purchase, and why every retailer might now…
- Behind the Numbers: an EMARKETER Podcast
The AI Slowdown Debate: What’s at Risk? | Behind the Numbers
In today’s podcast episode, we discuss why some of the biggest names in AI are now calling for a slowdown in development, what we would gain and lose if the…
- Behind the Numbers: an EMARKETER Podcast
Why OpenAI Thinks AGI Is Here | Behind the Numbers
In today’s podcast episode, we discuss what would convince us that Artificial General Intelligence (AGI) has actually arrived, whether OpenAI’s GPT-6 Astra is…
- Behind the Numbers: an EMARKETER Podcast
Will AI Be a Gift-Giving Hero or Retail Headache? | Reimagining Retail
On today’s podcast episode, we discuss what back-to-school tells us about the holiday shopper, ways AI could show up during holiday shopping, and one holiday…
- Behind the Numbers: an EMARKETER Podcast
Why Travel’s Biggest Brands Invisible in AI Answers | Behind the Numbers
In today’s podcast episode, we discuss why travel brands are missing from trip-planning responses, what AI answers are most likely to include, and what brands…
- Behind the Numbers: an EMARKETER Podcast
Reddit's Growing Importance | Behind the Numbers
In today’s podcast episode, we discuss how brands can participate on Reddit without feeling like an ad crashed the party, what makes the platform so unique…
- Behind the Numbers: an EMARKETER Podcast
How David’s Bridal Helps With the Entire Wedding Journey | Reimagining Retail
On today’s podcast, we discuss how David’s Bridal is expanding across the wedding journey—from new services and revenue streams to different retail…
- Behind the Numbers: an EMARKETER Podcast
The AI Financial Advisor: Banks’ Biggest Opportunity or Biggest Threat? | Behind the Numbers
In today’s podcast episode, we discuss whether banks can successfully encourage customers to use their AI-powered tools on their own websites and apps for…
- Behind the Numbers: an EMARKETER Podcast
How Meta’s Landmark Trial Will Reshape Social Media | Behind the Numbers
In today’s podcast episode, we discuss the main takeaways from Meta’s landmark trial over kids and social media addiction, the safety features it plans to roll…
- Behind the Numbers: an EMARKETER Podcast
Kidulting is Big Business | Reimagining Retail
On today’s podcast, we discuss what “kidulting” actually means, why toy companies are paying so much more attention to this consumer now, and what non-toy…
- Behind the Numbers: an EMARKETER Podcast
YouTube's Complicated Relationship With TV | Behind the Numbers
In today’s podcast episode, we discuss what YouTube has evolved into, how it’s transforming TV ad buying, and how YouTube TV is shaping digital pay TV. Join…
- Behind the Numbers: an EMARKETER Podcast
The AI Platforms Race: From Curious to Customer | Behind the Numbers
In today’s podcast episode, we discuss why the next few years will be so important and industry-defining for AI, why ChatGPT has driven stronger adoption than…
- Behind the Numbers: an EMARKETER Podcast
Clarks’ Kris Kross “Jump” Reboot, Halos x Blippi’s Healthy School Snacking, and More | Reimagining Retail
On today’s podcast episode, we present our “Unofficial Monthly Retailer Awards” (UMRAs) for August, focusing on Back-to-School activations. The awards include…
- Behind the Numbers: an EMARKETER Podcast
AI IRL: How People Really Use It | Behind the Numbers
In today’s podcast episode, we discuss why it’s important for people to think about AI adoption differently than we have in the past, which AI tools are most…
- Behind the Numbers: an EMARKETER Podcast
Affiliate as a Strategy with AWIN and HigherDOSE | Behind the Numbers
In today’s podcast episode, we discuss the evolving definition of affiliate marketing, the most interesting areas of the space today, and how improvements in…
- Behind the Numbers: an EMARKETER Podcast
Soccer’s Advertising Opportunity: Reaching the World’s Biggest Audience | In the Game
On today’s podcast episode, we discuss how advertisers can transition from World Cup storytelling into domestic league campaigns, what makes football audiences…
- Behind the Numbers: an EMARKETER Podcast
Why Shopping Feels Disconnected with Colgate-Palmolive | Reimagining Retail
On today’s podcast, we discuss why shopping still feels so disconnected when brands and retailers know so much about us, what’s changed most about what…
- Behind the Numbers: an EMARKETER Podcast
An Advertising Disconnect? AI Covers and Remixes? — The 3 Big Questions for Spotify | Behind the Numbers
On today’s podcast episode, we discuss the three biggest questions surrounding Spotify right now: Why is there a disconnect between Spotify’s ad-supported…
- Behind the Numbers: an EMARKETER Podcast
Amazon's AI Gaining Traction? Will AWS Eclipse Retail Soon? — The 3 Big Questions for Amazon | Behind the Numbers
On today’s podcast episode, we discuss the three biggest questions surrounding Amazon right now: Are Amazon’s AI tools gaining traction with consumers…
- Behind the Numbers: an EMARKETER Podcast
Bombas and Soles4Souls on What Purpose Looks Like in Practice
On today’s podcast, we discuss how Bombas has held onto its purpose as it has scaled, what separates partnerships that last from those that are simply…
- Behind the Numbers: an EMARKETER Podcast
Meta's Next Big App? Meta's Next Big Agent? — The 3 Big Questions for Meta | Behind the Numbers
On today’s podcast episode, we discuss the three biggest questions surrounding Meta right now: Will the company create the next big social network? Will people…
- Behind the Numbers: an EMARKETER Podcast
From Fitness Tracker to AI Health Hub: Which Health Metrics Really Matter? | Behind the Numbers
In today’s podcast episode, we discuss what’s driving the current surge in interest in health wearables, which wearable health metrics are reliable enough for…
- Behind the Numbers: an EMARKETER Podcast
After the First Bell: Capturing the Next Wave of Back-to-School Spending | Reimagining Retail
On today’s podcast, we discuss how to make the most of the back-to-school season, including where post–first-day spending is happening, how less obvious…
- Behind the Numbers: an EMARKETER Podcast
Is Google’s AI Bet Too Big? YouTube's Next Chapter? — The 3 Big Questions for Google | Behind the Numbers
On today's podcast episode, we discuss the three biggest questions surrounding Google right now: Is Google spending too much in the AI race? Will the company…
- Behind the Numbers: an EMARKETER Podcast
The Ad Dollar–Attention Gap: Social Media, Subscription OTT, and Digital Audio | Behind the Numbers
On today's podcast episode, we discuss the biggest gaps between where Americans spend their time and where advertisers spend their money. We explore the…
- Behind the Numbers: an EMARKETER Podcast
The Spectacle of Sports: How Brands Create Big Moments Beyond the Game | In the Game
On today's podcast episode, we discuss the audiences for "spectacle events," including one-off marquee sporting events like UFC 250 and sporting…
- Behind the Numbers: an EMARKETER Podcast
Nike Rips The Script, Play-Doh Bloom Kits for Adults, and More | Reimagining Retail
On today’s podcast episode, we present our “Unofficial Monthly Retailer Awards” (UMRAs) for July, including awards for “Most Impactful Campaign,” “Best IRL…
- Behind the Numbers: an EMARKETER Podcast
Lean-Back Viewing Fading? What a Netflix Bundle Looks Like? — The 3 Big Questions for Netflix | Behind the Numbers
On today’s podcast episode, we discuss the three biggest questions surrounding Netflix right now: Will the shift from a few long weekly viewing sessions to…
- Behind the Numbers: an EMARKETER Podcast
What If the EU Bans Infinite Scroll, Facebook Becomes Cool, and OpenAI Makes $100 Billion in Ads? | Behind the Numbers
In today’s podcast episode, we discuss what would happen if the EU banned infinite scroll, whether Facebook can become cool again, and whether OpenAI could…
- Behind the Numbers: an EMARKETER Podcast
The GLP-1 Weight-Loss Revolution: Retail’s Next Big Disruption? | Reimagining Retail
On today’s podcast, we go beyond the headlines to explore what’s driving the latest wave of GLP-1 momentum, why this represents a lasting shift rather than…
- Behind the Numbers: an EMARKETER Podcast
What If... Sports Viewership Declined, Meta Paid $1.4T, and AI Monetized Product Placement? | Behind the Numbers
In today’s podcast episode, we discuss what would happen if sports viewership declined, if Meta had to pay $1.4 trillion to California, New Jersey, Colorado…
- Behind the Numbers: an EMARKETER Podcast
The Attention Wars: TV Actually Reigns Over Mobile—and GenAI Time Is Rising | Behind the Numbers
In today’s podcast episode, we discuss how much time Americans spend with GenAI, why daily social media use might not have peaked, and why TV, not mobile…
- Behind the Numbers: an EMARKETER Podcast
The Frugal Rich: How Consumers Decide What’s Worth It | Reimagining Retail
On today’s podcast, we discuss how consumers decide what’s worth buying, why we spend hours trying to save $10 on groceries but think nothing of spending…
- Behind the Numbers: an EMARKETER Podcast
Fox + Roku = ? | Behind the Numbers
In today’s podcast episode, we discuss why Fox buying Roku could be good for both companies, bad for both companies, and who stands to be affected the most…
- Behind the Numbers: an EMARKETER Podcast
AI's Next Chapter: The MANGOS Era and the Race to IPO | Behind the Numbers
In today’s podcast episode, we discuss what SpaceX’s IPO says about xAI’s position in the AI race, why so many AI companies are rushing to go public this year…
Behind the Numbers: an EMARKETER PodcastHow Saatva Went from an Affordable Luxury Mattress to a Restorative Sleep Brand | Reimagining Retail
On today’s podcast, we discuss how infrequent big-ticket brands can stay part of the conversation and maintain relevance between purchases, what separates a…
- Behind the Numbers: an EMARKETER Podcast
The Secret Behind Every Great AI Agent | Behind the Numbers
In today's podcast episode, we discuss the patterns behind where AI agents are being built, the technologies that are enabling marketers to do things they…
Behind the Numbers: an EMARKETER PodcastCannes Miniseries Podcast: Albertsons Media Collective Unpacks the Mysteries of iROAS
On today’s Cannes Miniseries Podcast, we discuss Incremental ROAS, or iROAS, and unpack the problem it was designed to solve and what advertisers should be…