Kidulting is Big Business | Reimagining Retail

Behind the Numbers: an EMARKETER Podcast · Sep 2, 2026 · 23m

On today’s podcast, we discuss what “kidulting” actually means, why toy companies are paying so much more attention to this consumer now, and what non-toy brands can learn from this trend.

Tune in for a discussion featuring Vice President of Content and host Suzy Davidkhanian, along with Senior Analyst Carina Lamb and Principal Analyst Zak Stambor.

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Purchase tickets and register for EMARKETER's The Future of Digital 2026 Summit here…