Latest / Behind the Numbers: an EMARKETER Podcast
After the First Bell: Capturing the Next Wave of Back-to-School Spending | Reimagining Retail
On today’s podcast, we discuss how to make the most of the back-to-school season, including where post–first-day spending is happening, how less obvious back-to-school brands can capitalize on the season, and whether to double down, scale back, or simply adjust classic back-to-school tactics.
Tune in for a discussion featuring Vice President of Content and host Suzy Davidkhanian, along with Analysts Arielle Feger and Rachel Wolff.
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