Latest / Behind the Numbers: an EMARKETER Podcast

The AI Platforms Race: From Curious to Customer | Behind the Numbers
In today’s podcast episode, we discuss why the next few years will be so important and industry-defining for AI, why ChatGPT has driven stronger adoption than highly recognizable competitors like Meta AI and Copilot, and why Claude is best at converting users into paid subscribers.
Join Senior Director of Podcasts and host Marcus Johnson, along with Principal Analyst Nate Elliott and Analyst Grace Harmon. Listen wherever you get your podcasts, or watch on YouTube or Spotify.
Reports mentioned in this episode: https://content-na1.emarketer.com/which-ai-platforms-are-winning-in-2026?_gl=1
Get…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.