Shows / Influencer Confidential
Influencer Confidential
Welcome to Influencer Confidential, a podcast brought to you by Sidewalker Daily. In this podcast, we are dedicated to creating transparency in the Influencer Industry and showing what it takes to succeed in this new world. Sidewalker Daily is a consulting agency that works on both sides of the influencer industry. On one hand, Sidewalker Daily consults for brands and public relations firms on their influencer marketing initiatives and social media strategy and on the other, the company works…
Episodes
- Influencer Confidential
What Brands Actually Want to See in Your Media Kit in 2027 #316
Is your Media Kit impressing brands or hurting your chances at deals? If you're a Content Creator, Influencer, or UGC Creator trying to land more paid brand…
- Influencer Confidential
Paid Brand Deals Are Out There. Here's Where to Find Them! | 2027 Edition #315
Wondering how to get brand deals WITHOUT waiting around for brands to DM you on Instagram? If you're a Content Creator or Influencer trying to find paid brand…
- Influencer Confidential
I Managed Brand Budgets. Here's What Creators Get Wrong #314
Ever wonder what REALLY happens after you pitch a brand? As someone who has spent years on the brand side managing influencer marketing budgets, reviewing…
- Influencer Confidential
Trying to Get Brand Deals? Brands Want THIS Content #313
Want to land more brand deals? One of the best ways to stand out to brands is to create the types of content they’re actually looking for. As someone who has…
- Influencer Confidential
How-to-Make-Money-on-Amazon-in-2026-|-Amazon-Secrets-with-Kathleen-Kobel
You Can Follow Kathleen Here: Masterclass - How I Earn $10K+ Every Month by Creating Simple Video Content for Amazon : https://kathleenkobel.com/masterclass…
- Influencer Confidential
How to Land Holiday Brand Deals as a Creator #312
If you want to land holiday brand deals, your pitch needs to reach brands while they’re still planning their campaigns. 🎓 Learn how to land paid brand deals…
- Influencer Confidential
How to Get Paid Travel UGC Deals With Hotels & Travel Brands #311
Travel UGC is different from creating content for a typical product brand. In this episode, Nina from Sidewalker Daily shares what travel brands actually need…
- Influencer Confidential
Creator Contract Red Flags You NEED to Know Before Signing #310
Most creators check the rate and deliverables before signing an influencer contract, but some of the most important terms are buried elsewhere. Using Hayden…
- Influencer Confidential
New Substack Features Every Creator Should Know #309
Substack is becoming much more than a newsletter platform. In this episode, I’m sharing some of the new Substack features we’re most excited about at…
- Influencer Confidential
How to Save 10+ Hours a Week as a Content Creator #308
Being a content creator or influencer means wearing ALL the hats. Creating content, pitching brands, answering emails, researching opportunities, posting…
- Influencer Confidential
The Brands I'd Pitch Right Now! #307
If you’re serious about making money as a content creator, stop blindly pitching brands and start looking for companies that are actively hiring creators and…
- Influencer Confidential
Advice I'd Give You If I Wasn't Afraid to Hurt Your Feelings #306
After 10+ years in the creator economy, working on both the brand side and with creators inside the Sidewalker Daily community, there are a few things I wish…
- Influencer Confidential
Why Creators Should Attend Live Events #305
If you've been feeling stuck in your creator business, attending a live creator event might be the investment that changes everything. In this episode, Nina…
- Influencer Confidential
What Every New Creator Should Invest In #304
Create & Cultivate Festival is the world's largest festival for women in business, bringing together founders, executives, creators, and leaders shaping what's…
- Influencer Confidential
How to Get Brands to Reach Out to You #303
If you're tired of constantly pitching brands and wondering how to get brands to reach out to you, this episode is for you. While pitching should always be…
- Influencer Confidential
How to Create Your Own Instagram Reels Challenge to Grow Faster! #302
If you've been wondering whether you need to join someone else's Instagram challenge to stay consistent, the answer is no. In this episode, Nina Zadeh from…
- Influencer Confidential
How SEO Really Works for Creators in 2026 | Nina Clapperton Breaks It Down
You Can Follow Nina Clapperton Here: Instagram: https://www.instagram.com/ninaclapperton/ TikTok: https://www.tiktok.com/@ninaclapperton Threads…
- Influencer Confidential
How to Get Brands to Come to You (Without Waiting Around!) #301
Most creators think the only way to land brand deals is by constantly pitching. While pitching is essential, there's another strategy that many creators…
- Influencer Confidential
The Types of Creators Getting Brand Deals Right Now (It’s Not What You Think!) #300
Everyone asks the same question: "What's the best niche to make money with brand deals?" The answer probably isn't what you think. In this episode, Nina shares…
- Influencer Confidential
How to Get Signed & Scale as a Creator | Talent Manager Ali Grant Explains
You Can Follow Ali Here: Instagram: @aligrant https://www.instagram.com/aligrant/ TikTok: @aligrnt https://www.tiktok.com/@aligrnt Website…
- Influencer Confidential
Are Brand Deals Slowing Down? No. You Just Don't Understand How They've Changed #299
If you've been wondering why brand deals feel harder to land lately, you're not imagining it, but it's not because influencer marketing is dying. In this…
- Influencer Confidential
How to Fuel Your Creativity with AI Tools | Adobe Express Tutorial with Elise Swopes
You Can Follow Adobe Here: Instagram:@adobeexpress TikTok: @adobeexpress YouTube: @adobeexpress LinkedIn: linkedin.com/showcase/adobe-express/ Website…
- Influencer Confidential
Why Some UGC Creators Get Hired (And Others Don’t) #298
If you're creating UGC content but not getting consistent brand deal offers, this episode is for you. Sidewalker Daily has worked on both sides of the…
- Influencer Confidential
How to Work With Brands (Without Being an Influencer) #297
Brand deals are just for influencers…says WHO?? You do NOT need to be a traditional influencer to work with brands. If you’re a coach, course creator…
- Influencer Confidential
How Creators Land Speaking Opportunities #296
Speaking on stages isn’t just about public speaking. It’s one of the fastest ways to build authority, grow your network, create partnerships, and open up…
- Influencer Confidential
Why Most Creators Stay Stuck And How to Grow | Mafe Anzures
You Can Follow Mafe Here: Instagram: https://www.instagram.com/mafeanzures/ TikTok: https://tiktok.com/@mafeanzures I Missed Me Podcast: Spotify…
- Influencer Confidential
The Truth About Growing on YouTube in 2026 | Lucie Fink Breaks It Down
You Can Follow Lucie Here: Instagram: https://www.instagram.com/luciebfink/ TikTok: https://www.tiktok.com/ YouTube: https://www.youtube.com/ Facebook…
- Influencer Confidential
How To Pitch The Media & Press as a Creator / Influencer #295
If you want to be seen as an authority in your space… you can’t rely on content alone. You need to start putting yourself in places that validate your…
- Influencer Confidential
How to Go Viral in 2026 | Content Strategy Secrets with Conar from One Peak Creative
You Can Follow Conar Here: Instagram: https://www.instagram.com/conarfair/ TikTok: https://www.tiktok.com/@conarfairway Conar Fair Way Instagram…
- Influencer Confidential
How To Get Booked On Podcasts As A Guest #294
One of the most overlooked growth strategies as a creator or business owner is getting booked on podcasts. In this episode, I’m breaking down exactly how to…
- Influencer Confidential
How to Collab with Other Youtubers:Instagrammers:Tiktokers (Without It Feeling Weird) #293
If the idea of collaborating with other creators feels awkward, forced, or a little “what do I even say?” - then this episode is for you. Because the…
- Influencer Confidential
Creator Pitching Strategy: Beyond Brand Deals #292
If you think pitching is just about brand deal… then this episode is going to change how you see your entire business! Because the truth is: most creators are…
- Influencer Confidential
5 Ways to Grow Your Instagram Reach Directly From Instagram — Not My Opinion #291
If you’ve been trying to grow on Instagram but feel like nothing is working… this is what Instagram actually wants you to do. Yup - straight from the Instagram…
- Influencer Confidential
Want To Hire An Influencer Manager For Brand Deals? Listen To This First! #290
Thinking about hiring an influencer manager to help you land brand deals? Before you sign anything… listen to this. In this episode, I’m breaking down what it…
- Influencer Confidential
Where To Find UGC & Paid Creator Jobs (It's Not What You Think) #289
If you're trying to land UGC brand deals or paid creator opportunities, you can’t just sit around waiting for brands to magically show up in your inbox. You…
- Influencer Confidential
If You Make $50k As A Creator Watch This #288
There’s a big difference between making money as a creator… and building a sustainable, scalable creator business. And once you hit that $50K mark, the…
- Influencer Confidential
From Micro Influencer to $500K+ | Kristen Bousquet on Creator Monetization [Creator Currency Ep. 24]
You Can Follow Kristen Here: Instagram: https://www.instagram.com/kbousq/ TikTok: https://www.tiktok.com/@kbousq YouTube…
- Influencer Confidential
What Brands Will and Will Not Pay Creators For #287
I’ve been on both sides of the creator economy - I’ve managed influencer budgets on the brand side and I’ve helped creators negotiate paid partnerships from…
- Influencer Confidential
Why Pitching Outside Your Niche Gets Creators Paid #286
Think you can only pitch brands in your niche? Think again! Limiting your pitches to one category might be the very thing capping your income as a creator. In…
- Influencer Confidential
Influencer Taxes Explained in 2026 | CPA Laura Grajales Answers Creator Questions [Creator Currency Ep. 23]
You Can Follow Laura Here: Instagram: https://www.instagram.com/ganacomobookkeeper/?hl=en LinkedIn: https://www.linkedin.com/in/laura-grajales-51b226152/…
- Influencer Confidential
Five Things Creators Do That DESTROY Their Chances of Getting Paid Brand Deals #285
After years on the brand side managing influencer budgets (and plenty of honest conversations with friends who still run campaigns today), I’m sharing five…
- Influencer Confidential
NEW Instagram Features Every Creator Should Be Using! #284
It seems like Instagram drops a new feature every five minutes 😅 And if you feel like you can't keep up with all the new updates lately... I got you! In this…
- Influencer Confidential
Is Travel Blogging Still Profitable in 2026? Jessie Festa Spills the Truth [Creator Currency Ep. 22]
You Can Follow Jessie Here: YouTube: https://www.youtube.com/@makemoneytravelblogging Instagram: https://www.instagram.com/jessieonajourney Facebook…
- Influencer Confidential
We have a SPECIAL ANNOUNCEMENT! #283
⚡️ Want to know more about Paid Creator? Click here! https://thepaidcreator.substack.com/ 💻 Free Brand Deals Training…
- Influencer Confidential
10+ HABITS OF HIGHLY SUCCESSFUL TRAVEL INFLUENCERS #282
I’ve worked behind the scenes with top travel influencers - and once you’re close enough to watch how the pros move? You start noticing patterns. I’m walking…
- Influencer Confidential
How Influencer Marketing Really Works in 2026 | Brand Insider Secrets with Megan Vasquez [Creator Currency Ep. 21]
You Can Follow Megan here: Website: https://grin.co/ LinkedIn: https://www.linkedin.com/company/grin-inc- Personal LinkedIn…
- Influencer Confidential
AI Is About to Change Brand Deals FOREVER (Creators, Watch This ASAP) #281
Whether you love AI or hate it, one thing is clear: IT’S HERE TO STAY. We’ve all seen the AI and deepfake videos floating around the internet lately and…
- Influencer Confidential
The Creator Economy Report 2026 & Beyond — What Creators Need to Know #280
I know… reading industry reports isn’t exactly a fun time for us Creators 😅 But if you want to get paid like a business owner, understanding what’s happening…
- Influencer Confidential
Media Kit vs UGC Portfolio: What Creators Don’t Realize They Need #279
One of the most asked questions I get every year is: “Do I need a media kit or a UGC portfolio?” If I had a dollar every time that question pops up, I'd be in…
- Influencer Confidential
The Ultimate Creator Guide to Usage Rights, Boosting, Whitelisting & More #278
If usage rights, whitelisting, boosting, and exclusivity still feel confusing, overwhelming, or low-key terrifying… you are NOT alone 😅 After 10+ years in this…
- Influencer Confidential
How to SELL Yourself as a Creator or Influencer #277
Are you scared of “selling yourself” as a creator? If the word sales makes you cringe, hesitate, or want to run the other way…this episode is going to change…
- Influencer Confidential
How Travel Influencers Make Money in 2026 #276
🔗 Get 50% OFF your first month with GigSky: https://rebrand.ly/gigsky-esim Are you still wondering how travel influencers actually make money in 2026…in THIS…
- Influencer Confidential
How This UGC Creator Landed Paid Brand Deals With Only 174 Followers [Creator Currency Ep. 20]
You Can Follow Alexandra here: Instagram: https://www.instagram.com/itsalexandrapage/ X: https://www.x.com/@itsalexndrapage/ TikTok…
- Influencer Confidential
How to Become a Travel Influencer in 2026 | Beginner’s Guide #275
🔗 Get 50% OFF your first month with GigSky: https://rebrand.ly/gigsky-esim If you want to make a career out of travel, it’s time to stop treating being a…
- Influencer Confidential
10 Things Killing Your Paid Brand Deals Income (And You Don’t Even Realize It) #274
After working on the brand side, managing hundreds of thousands of dollars in budgets, and coaching thousands of Creators, I’ve seen EVERY SINGLE MISTAKE…
- Influencer Confidential
How to Become an Influencer and Start Making Money ASAP #273
If you’ve ever thought, “I want to be an influencer, but where do I start?” This episode is your roadmap. Influencer marketing has changed a LOT over the…
- Influencer Confidential
How Influencers Use ManyChat (FREE Step-by-Step Tutorial!) #272
If you’ve ever seen posts that say “Comment GUIDE” or comment a specific word, and wondered how they do that… this episode is for you. ManyChat is behind this…
- Influencer Confidential
How To Repurpose Content as a Creator (Creator Hacks) #271
It can be so overwhelming to be a creator these days… so many platforms, so little time! That’s why in this episode, I’m breaking down exactly how to repurpose…
- Influencer Confidential
The Truth About Brand Deals: Top Myths BUSTED #270
Let’s bust some myths! If you’ve been telling yourself things like: “I don’t have enough followers.” “I don’t post every day.” “I need a manager before brands…
- Influencer Confidential
UGC for Beginners 40+: How to Get Started with Megan Collier [Creator Currency Ep. 19]
You Can Follow Megan Here: Instagram: https://www.instagram.com/megan_ugc TikTok: https://www.tiktok.com/@megan_ugc The Ultimate UGC course…