The Creator Economy Report 2026 & Beyond — What Creators Need to Know #280

Influencer Confidential · Jan 15, 2026 · 14m · transcript

I know… reading industry reports isn’t exactly a fun time for us Creators 😅

But if you want to get paid like a business owner, understanding what’s happening behind the scenes really matters. In this episode, I’m walking you through a CreatorIQ industry report and pulling out the exact insights YOU need right now.

This report includes data from 1,700+ brands, agencies, and creators, which means we’re getting a real look at: - Where creator marketing budgets are actually going

What matters most when brands choose creators

How creators can use this data to pitch and negotiate smarter And so…