Media Kit vs UGC Portfolio: What Creators Don’t Realize They Need #279

Influencer Confidential · Jan 8, 2026 · 14m · transcript

One of the most asked questions I get every year is: “Do I need a media kit or a UGC portfolio?”

If I had a dollar every time that question pops up, I'd be in Bora Bora 😅

But seriously - this question comes up all the time for creators who know they need pitching tools… but aren’t sure which asset to use, when, or why.

After spending 10+ years on the brand side reviewing media kits and portfolios, I can tell you this: guessing here can cost you real opportunities.

→ Do I need a media kit, a portfolio… or both?

→ When do I send which one?

→ How do these assets actually help me make money?

This…