Shows / Influencer Confidential
Influencer Confidential
Welcome to Influencer Confidential, a podcast brought to you by Sidewalker Daily. In this podcast, we are dedicated to creating transparency in the Influencer Industry and showing what it takes to succeed in this new world. Sidewalker Daily is a consulting agency that works on both sides of the influencer industry. On one hand, Sidewalker Daily consults for brands and public relations firms on their influencer marketing initiatives and social media strategy and on the other, the company works…
Episodes
- Influencer Confidential
The Truth About Amazon Influencers & How They Really Make Money #269
🔗 Sign up for Levanta here: https://app.levanta.io/auth/refer/creator/c674f6cc-0b71-456d-ae0d-3c90e527853f/sign-up Do you have an Amazon shop? Be honest… how's…
- Influencer Confidential
How to Start a Podcast in 2025 Step by Step for Creators & Influencers #268
Podcasting has become one of the most powerful ways to build trust, authority, and long-form connection with your audience. So if you’ve been thinking about…
- Influencer Confidential
Influencer Talent Manager Jen Powell Spills ALL: Brand Deals, Product Lines & Scaling as a Creator [Creator Currency Ep. 18]
You Can Follow Jennifer Powell Here: Instagram: Jennifer Powell: https://www.instagram.com/jenpowell14/ JP, INC Agency: https://www.instagram.com/hellojpinc/…
- Influencer Confidential
Why Your Content Isn’t Getting Brand Deals (And How to Fix It) #267
70% of a creator’s income comes from brand partnerships…are you getting brand deals? 👀 If not, let’s fix that. Here’s the thing: it might not be you... it…
- Influencer Confidential
She Grew From 15k to 400k Followers in 1 Week (Micro Influencers Are Now In Charge) #266
One viral TikTok. 23 million views. 400,000 NEW FOLLOWERS 🤯 (oh, and one restaurant shut down). If you’re chronically online like us, you probably already…
- Influencer Confidential
How Julissa Prado Built @RizosCurls & What She Looks for in Creators [Creator Currency Ep. 17]
In this conversation, Julissa Prado shares her inspiring journey of building Resource Curls, a hair care brand focused on embracing natural textures. From her…
- Influencer Confidential
Affiliate Income 101: What Every Influencer Needs to Know! #265
You know we’re all about helping creators get paid, right? So if you’re already sharing your favorite things online… why not earn from it too? In this episode…
- Influencer Confidential
The Secret Sauce Behind TIME’s Top 100 Creators | Steal These Strategies! #264
Creators are taking over! 🤯 TIME Magazine just dropped its first-ever Top 100 Creators list, and it’s a game-changer for the creator economy. For the first…
- Influencer Confidential
How Influencers Are Shaping the Future of Healthcare [Creator Currency Ep. 16]
In this conversation, Amaris, a senior vice president of creator marketing at Edelman, shares her insights on the evolving landscape of creator marketing in…
- Influencer Confidential
Influencers: How to Protect Your Instagram Account From Hackers #263
Your social media platforms = your storefront! If you’re a creator or influencer, your Instagram isn’t just for posting pretty pictures. It’s your business…
- Influencer Confidential
I Reviewed 100+ Creator Media Kits, Here’s What Most Are Missing + FREE CHECKLIST #262
This document is literally what makes or breaks your chances of getting paid brand deals. This document SPEAKS for YOU. It’s no longer just a list of stats…
- Influencer Confidential
The Million Dollar Creator Mindset: What 7-Figure Influencers Do Differently #261
What actually sets 7-figure creators apart? (It’s not luck, and it’s definitely not just going viral) In this episode, we’re breaking down the real mindset of…
- Influencer Confidential
Why Every Creator Should Be On Substack | Monetize Your Content! #260
There’s a new(ish) platform in town…and creators are cashing in. 👀 If you're a creator, influencer, or service provider looking to grow your audience, build a…
- Influencer Confidential
Why the Congressional Creators Caucus Is a Game-Changer for Creators #259
The U.S. government just launched the Congressional Creator Caucus, and FOR THE FIRST TIME EVER, Content Creators are officially recognized as business owners!…
- Influencer Confidential
How Influencers REALLY Get Invited to Brand Events #258
You don’t need to be “internet famous” to show up in real-life spaces! If you’re an influencer or content creator ready to expand your network and get off the…
- Influencer Confidential
Tariffs & Brand Deals: What Influencers NEED To Know! #257
There’s been a lot of buzz (and confusion) about tariffs and how they’ll impact the creator economy. Will brand deals slow down? Should you pivot? Are brands…
- Influencer Confidential
How To Make Money as an LTK Creator | Reesa Lake Interview @Shop_LTK [Creator Currency Ep. 15]
In this conversation, Nina and Reesa Lake discuss the evolution of the creator economy, the importance of community engagement, and the innovative features of…
- Influencer Confidential
9 Ways to BOOST Your Instagram Engagement #256
If you’re tired of spending hours on content only to get crickets, this is your wake-up call. Something’s off…and it may not be the algorithm this time. When…
- Influencer Confidential
Silver Influencers Are Taking Over! How to Start as a 50+ Creator #255
ATTENTION: There is a new type of creator in town! And younger people are out here shouting “the future is bright!” (because it is!) ✨ This new wave of…
- Influencer Confidential
She Lost a MILLION Followers After a Breakup! How @Nellyslife Rebuilt Her Brand From Scratch [Creator Currency Ep. 14]
In this episode of Influencer Confidential, Nina interviews Nelly, a travel and lifestyle creator who shares her journey of starting over after a public…
- Influencer Confidential
Are Brand Deals Dying in 2025?? (+ Before You Pitch Checklist) #254
You’ve probably heard the whispers online.. “It’s the end of the influencer economy and there are no more brand deals!” Spoiler alert: Influencer marketing…
- Influencer Confidential
How AI Could RUIN the Creator Economy and What You Need to Know #253
Creators vs. AI? AI is changing the creator landscape fast, and not always in ways that benefit us. In this episode, I’m sharing a real situation that sparked…
- Influencer Confidential
How She Landed a $200,000 Brand Deal + 1.5M Followers FAST [Creator Currency Ep. 13]
In this engaging conversation, Sandi shares her incredible journey of growth in the content creation space, detailing her family's epic travels and the…
- Influencer Confidential
Can You Make Money on Instagram Threads? Here’s How Creators Are Doing It! #252
Monetizing Threads? YES, it is happening! 👀 The LinkedIn meets Twitter (but with a creative twist) platform is now becoming a real opportunity for creators…
- Influencer Confidential
@CreateCultivate CEO Reveals the Power of Personal Branding, Community, and Women Empowerment 💪 [Creator Currency Ep. 12]
In this engaging conversation, Marina Middleton shares her journey from a cultural shock in Boston to becoming the CEO of Create and Cultivate. She discusses…
- Influencer Confidential
Influencer Marketing in 2025: What Creators & Brands Need to Know #251
As an influencer, creator, brand, or even just someone who’s nosy about the influencer space (hi, same 👋), staying on top of what’s really happening in our…
- Influencer Confidential
$450,000 For An Instagram Story - How @Alixearle Became a Successful Influencer #250
Alix Earle made $450K for ONE IG Story?! 😮 We’ve all seen the headlines: Alix Earle reportedly made $450,000 for a single Instagram Story! But before we all…
- Influencer Confidential
$200,000+ Brand Deals, YouTube Secrets, Social Media Tips with @thelatashajames 🎬 [Creator Currency Ep. 11]
In this conversation, Latasha James and Nina discuss the evolution of content creation, focusing on the transition from being seen as an influencer to a…
- Influencer Confidential
No Followers? No Problem! 5 Ways to Earn on Instagram #249
Think you need a huge following to start making money on Instagram? Well, I might change your mind 😉. In this episode, I break down five powerful ways to…
- Influencer Confidential
$20,000 Brand Deals & Instagram Growth Secrets from Olga Valentin @mini.jetsetter [Creator Currency Ep. 10]
In this episode of Influencer Confidential, Nina interviews Olga Valentin, a successful content creator and entrepreneur behind Mini Jet Setter. Olga shares…
- Influencer Confidential
7 Signs You’re Ready for PAID Brand Deals + FREE WORKSHEET! #248
7 Signs You’re Ready for PAID Brand Deals + FREE WORKSHEET! After working with thousands of creators, I've noticed the clear signs that separate those landing…
- Influencer Confidential
Travel Creator of 10+ Years @NicoleIsaacs Shares All - [Creator Currency Ep. 9]
In this engaging conversation, Nina interviews Nicole Isaacs, a seasoned content creator and entrepreneur, who shares her journey in the influencer space. They…
- Influencer Confidential
6 Ways to Get Brands to Reach Out First For Brand Partnerships #247
Want brands to slide into your DMs first? Here’s how! 🤑 There’s nothing like waking up to a message from a brand that wants to work with you — and in this…
- Influencer Confidential
How @guesswheretrips Chooses Their Influencer Collabs - [Creator Currency Ep. 8]
In this episode of Influencer Confidential, Nina interviews Jessica Off, founder of Guess Where Trips, a company that creates unique, self-guided mystery road…
- Influencer Confidential
The Perfect UGC Portfolio - What to Include to Work With Brands | FREE CHECKLIST #246
No UGC portfolio = no brand deals! 😬 If you're a UGC creator who wants to get paid by brands, a strong portfolio isn’t optional — it’s your RESUME. In this…
- Influencer Confidential
Instagram, TikTok, or YouTube? Where Creators Make Money in 2025! #245
Instagram vs TikTok vs YouTube: Where Are Brands REALLY Spending? 🤔 If you're wondering which platform is the BEST for landing brand deals in 2025, you're not…
- Influencer Confidential
7 Signs Brands Are NOTICING YOU Even If They Haven’t Reached Out Yet! #244
Wondering if brands are actually paying attention to your content? Spoiler: They probably are 👀 👀 Even if your inbox is quiet, there are signs brands want to…
- Influencer Confidential
Top Mistakes Travel Influencers Make When Pitching Tourism Boards #243
If you dream of working with tourism boards, hotels, and travel brands, but keep getting ignored… it’s time for a reality check.🚨 In this episode, I’m breaking…
- Influencer Confidential
Why Faceless Influencers Are DOMINATING Social Media... And How You Can Too! #242
Thinking about posting on social media but not ready to show your face? You’re not alone — and I got you! Faceless marketing is blowing up, and brands are…
- Influencer Confidential
Don't Do This! 8 Vlogging Mistakes New Creators Make #241
Thinking About Vlogging? DON’T Make These Mistakes! Okay, so I’ve been vlogging… and let’s just say, I’ve learned a thing or two (or ten 😂). If you’ve been…
- Influencer Confidential
Getting Paid By Brands: Secrets Influencers Don't Share! #240
If you've ever wondered how influencers are landing massive brand deals, getting luxury travel experiences, or making six figures with their content — YOU’RE…
- Influencer Confidential
Travel Influencer Partnerships: The "Secret" Formula That Gets You Paid 🤑 #239
Want to get PAID to travel? 🌍✈️ If you've ever wondered how travel influencers and UGC creators actually make money (not just FREE trips), this episode breaks…
- Influencer Confidential
Become a PAID Influencer in 30 Days or Less #238
Alright, let’s talk MONEY! 💰 If you're ready to turn your influence into income, this episode is for YOU! I’m sharing simple, no-BS strategies to get brands to…
- Influencer Confidential
7 Red Flags For Influencer and UGC Brand Deals 🚩🚩🚩 | WATCH OUT! #237
Thinking about saying YES to a UGC partnership? Hold up! 🚩 Before you dive in, you NEED to know these red flags to avoid getting underpaid, undervalued, or…
- Influencer Confidential
8 Ways to Get Brands Attention on Social Media #236
In this episode, I’m sharing practical and powerful strategies to help you attract brands and get on their radar — without always having to pitch first! We’ll…
- Influencer Confidential
AI Tools Every Creator Needs in 2025 #235
In this episode, I’m diving into how creators can use AI tools to stay creative, save time, and streamline their workflow — all without losing that authentic…
- Influencer Confidential
Creator Economy SECRETS & Top 2025 Trends From Influencer Marketing Expert #234
New year, new goals, new trends! 📈 The Creator Economy is evolving, and 2025 is packed with exciting opportunities for creators and influencers. In this…
- Influencer Confidential
Planning Your 2025 Brand Collabs: How to Start Strong with New Year Partnerships #233
Ready to plan your best year of paid brand partnerships yet? In this episode, I’m sharing how to reflect on your 2024 collabs, update your media kit, build a…
- Influencer Confidential
How To Set Goals for Your Creator Business in The New Year | Free Worksheet Included! #232
Did 2024 just fly by real fast?? 😱 As we close out 2024 and step toward 2025, now is the perfect time for reflection and setting intentions for what’s ahead…
- Influencer Confidential
Secret to Become an Influencer: Work as an Assistant First & Get PAID #231
🚀 Enroll to Our Influencer Assistant Academy: https://influencerassistantacademy.com/ Wondering if being an “influencer” is a real job? You bet it is! 🤩🤩…
- Influencer Confidential
How to Stay Inspired as a Creator: Overcoming Burnout and Creative Blocks! #230
Being a creator isn’t always easy, especially when inspiration feels like it’s nowhere to be found. In this episode, I’m diving into the real struggles…
- Influencer Confidential
How to Land Holiday Brand Deals: 60 Content Ideas for Creators! #229
💌 Download Your Free PDF Here: https://sidewalkerdaily.kit.com/b1ca1eba21 The holiday season is here, and it’s one of the BIGGEST opportunities for creators to…
- Influencer Confidential
Instagram Analytics Creators Need To Be ON TOP OF BRANDS CARE #228
💻 Media Kit Design Inquiry Form: https://docs.google.com/forms/d/e/1FAIpQLSdg9g5I1RvSPp2o2XnkusI7m73_S4XL9OIohc-Bpq7g2nN9ag/viewform If you're an Instagram…
- Influencer Confidential
"Is It an Influencer’s Job to Drive Sales?" Two Sides of the Coin #227
We're tackling a topic that’s got everyone talking — are influencers actually responsible for driving sales? 🤔 As someone who’s been on both sides, managing…
- Influencer Confidential
Stop! 7 Things Influencers NEED to Consider Before Getting Management #226
If you’re a creator just starting to get traction or stepping up your paid influencer game, getting a manager might seem like the next big move! 🤔 But before…
- Influencer Confidential
I Spent 5 Nights with Creators... Here's What I Learned #225
🌊 Join the Waitlist!! https://sidewalkerdaily.com/creatorwavewaitlist/ I just wrapped up 5 incredible nights with some of the best content creators at Creator…
- Influencer Confidential
Creator Retreat on Virgin Voyages! | Creator Wave 2024 VLOG | #224
🌊 Join the Waitlist!! https://sidewalkerdaily.com/creatorwavewaitlist/ This year, we wrapped up the first-ever Creator Wave Retreat aboard Virgin Voyages, and…
- Influencer Confidential
How Influencers Turn 'No' Into Brand Deals & Opportunities #223
influencer marketing examples, brand deals for influencers, how to get brand deals as a small influencer, brand deals for small influencers, biggest influencer…
- Influencer Confidential
How to Plan Your First Vlog: Step-by-Step Guide for Beginners #222
Are you ready to film your first vlog but not sure where to start? In this episode, I’ll walk you through a step-by-step guide to help you PLAN and SHOOT your…
- Influencer Confidential
Overcoming Anxiety Around Vlogging & How To Get Started #221
Vlogging in public can be nerve-wracking, trust me — I’ve been there! 😅 But I’m here to help you push past that fear and start vlogging with confidence. In…