Shows / Proof to Product
Proof to Product
Ranked in the top 1% of ALL podcasts, the Proof to Product podcast is your trusted resource for sustainable business growth - especially if you make and sell physical products! Join Katie Hunt, each week as she shares strategies & solutions to enhance your sales & marketing so that you're building a business that supports your best life. If you've ever asked yourself can I make money selling physical products? Am I ready to sell my products wholesale to stores like Target, Anthropologie…
Episodes
Proof to ProductKatie Hunt | Getting clear on what you need before you hire
Katie Hunt shares why she pushed pause on replacing her operations manager earlier this year and why its important to get super clear on what your business…
Proof to Product070 | Lillian Farag on licensing, collaborations and the growing pains of being an entrepreneur.
Lillian Farag is a free-form and free-spirited artist, with a love for all things playful and expressive. Pulling inspiration from colors found in life and…
Proof to ProductFrom the Archives | Briana & Jason of Brainstorm on infusing personal interests into your creative work, using a strong brand to attract the right clients and why your business should always be in some state of transition.
We're taking the next two weeks off for an end of summer break. While we're gone, we're bringing you four of our most popular episodes pulled from the…
Proof to ProductFrom the Archives | Heather Haynie & Dani Antol, Rock Paper Scissors on running a brick & mortar shop, dividing responsibilities and how they've overcome personal and business challenges together
We're taking the next two weeks off for an end of summer break. While we're gone, we're bringing you four of our most popular episodes pulled from the…
Proof to ProductFrom the Archives | Erin Ozer, Knot & Bow on her humble beginnings, manufacturing challenges and the benefits of strategically and slowly adding members to your team
We're taking the next two weeks off for an end of summer break. While we're gone, we're bringing you four of our most popular episodes pulled from the…
Proof to ProductFrom The Archives | Kristen Ley, Thimblepress on hiring from within, fostering a team environment, partnerships & collaborations and how she fell into business backwards.
We're taking the next two weeks off for an end of summer break. While we're gone, we're bringing you four of our most popular episodes pulled from the…
Proof to Product069 | Johnny & Joanna Galbraith, Letterfolk on reinventing the letter board market, thoughts on copy cats and how they leverage social media to nurture their customers and share their company story.
Johnny and Joanna are the husband-and-wife co-founders of Letterfolk, a contemporary American brand whose mission is to create meaningful products inspired by…
Proof to Product068 | Kate Woodrow, Present Perfect on how to find a literary agent and pitch your book to publishers
Kate Woodrow is the founder of Present Perfect, a full service literary agency serving clients from across the globe. Kate launched the agency in 2015 with the…
Proof to Product067 | Don Hejny, Nerdwax on managing risk, running a debt free business and why success can sometimes lead to failure
Don Hejny is the inventor of Nerdwax, a wax based product that keeps your glasses in place. Nerdwax was launched on Kickstarter in 2014 and featured on the hit…
Proof to Product066 | Brittney Lynn on PR strategies, building a brand story and how to gain visibility for your brand
Brittney Lynn a PR and marketing strategist who works with online entrepreneurs worldwide. She's also the host of Day in the Life podcast. Brittney has nearly…
Proof to ProductKatie Hunt | Identifying your core values
During Episode 65 Katie Hunt sat down with Caroline Vasquez of Paloma's Nest and the topics of having a brand story and establish core values for the company…
Proof to Product065 | Caroline Vásquez, Paloma's Nest on staying true to your brand story and why it is important to know who your customer is.
TSBC Alum, Caroline Vasquez is the founder of Paloma's Nest, a family-run business, founded in 2007, that creates timeless, heirloom-quality pieces and new…
Proof to ProductKatie Hunt | When to say yes, and when to say no.
I've been thinking a lot about boundaries, particularly as it relates to what I say yes to and what I say no to in both my personal and business life. I don't…
Proof to Product064 | Rosie O'Neill, Sugarfina on creating boundaries, scaling and infusing your core values in hiring.
Rosie O'Neill is the co-founder of Sugarfina, a luxury candy boutique that features the finest sweets from artisan candy makers around the world. Rosie and her…
Proof to ProductKatie Hunt | Your products aren't for everyone. And, that's ok.
There's a lot of talk on the internet about knowing your ideal customer, but a lot of it doesn't resonate with me. Maybe you feel this way too? On Episode 63…
Proof to Product063 | Mary Bruno, Bruno Press on growth through hard work, managing critics and knowing our ideal customer
Mary Bruno is the owner of Bruno Press, a printer, artist, and advocate for her local creative community. She grew up in a small town in central Minnesota and…
Proof to ProductKatie Hunt | Search Engine Optimization vs Conversion Rate Optimization
On this mini episode, Katie Hunt reiterates something Brice McBeth of Reap marketing talked about on Episode 62 of Proof to Product — the difference between…
Proof to Product062 | Brice McBeth, Reap Marketing on how his digital marketing agency built a company that sold salon chairs and optimized its e-commerce conversions by over 950%.
Brice McBeth is the founder of Reap Marketing, the only digital agency that hired itself to build an e-commerce business and optimize its own conversations by…
Proof to ProductKatie Hunt | How to create a wholesale resource page
Katie Hunt, founder of Tradeshow Bootcamp dives deeper into how to create a wholesale resource section on your website, something she and Rhonda Warren talked…
Proof to Product061 | Rhonda Warren, Color Box Design & Letterpress on how word of mouth referrals make up almost 70% of her business, why she'll never give up custom work and how she knew it was time to hire a team.
Rhonda Warren is the owner of Color Box Design & Letterpress, a letterpress studio located in Dallas Texas. Rhonda has a multi-faceted business. She has a line…
Proof to ProductKatie Hunt | Choose your manufacturing partners wisely
Katie talks about the importance of building relationships with your manufacturing partners. She shares some of her own experiences, fears and missteps when…
Proof to Product060 | Ronnie Williams, DeFrance Printing on ways to save money on printing costs, common mistakes people make in their file set-up, and why its important to build relationships with your manufacturing partners.
Ronnie Williams is the owner of DeFrance Printing, which is a full-service commercial print shop located in Southern California. Ronnie grew up in the print…
Proof to Product059 | Suann Song, Appointed on launching a brand through Kickstarter, the process for redesigning her website and why fresh products are at the core of a successful product based business
Suann Song is a graphic designer and founder of Appointed, an American-made brand of carefully designed desktop products that make utility look luxurious…
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Special Edition | 2018 National Stationery Show Recap - Part 3
I'm back with our third and final National Stationery show recap. Today you'll hear from four of our Tradeshow Bootcamp alumni. We talk about sharing a booth…
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Special Edition | 2018 National Stationery Show Recap - Part 2
I'm back with Part 2 of our National Stationery Show recap. Today you'll hear from three of our TSBC alumni about what went well at the show for them, where…
- Proof to Product
Special Edition | 2018 National Stationery Show Recap - Part 1
I recently was in New York for the National Stationery Show where approximately 55 of our Tradeshow Bootcamp alumni were exhibiting. And, I thought it would be…
Proof to Product058 | Chelsea Sonksen, Boss Ladies Magazine on layering in new products and services, working towards a freedom business model and why making a good first impression is so important.
Chelsea Sonksen is the founder and Editor in Chief of Bossladies, a movement that began with a print magazine in 2016 and has grown into a vibrant in-person…
Proof to Product057 | Christine Miller, Bundle Design on turning her hobby into a business, lessons learned from the National Stationery Show and how exhibiting at NSS opened the door to working with Paper Source
TSBC alum, Christine Miller is the creator and designer of Bundle Design — home to cheerful, cheeky greeting cards, balloons, party supplies and Good Day…
Proof to Product056 | Kelly Parker Smith, Hello World Paper Co. on prioritizing profitable projects, setting boundaries to protect our time and three strategies for enhancing your Etsy shop
Kelly Parker Smith is a multi-talented business owner and creative artist. Kelly is a rubber stamp designer and manufacturer living just outside St. Louis. She…
Proof to Product055 | Lisa Sarmento, Tiramisu Paperie on 'entrepreneurial gardening', fast paced growth and what she skimped and splurged on at her first wholesale trade show
TSBC alum, Lisa Sarmento is the owner of Tiramisu Paperie a sassy brand located in Nashville that sells greeting cards, gift wrap, pencils and other gift…
Proof to Product054 | Jessica McSweeney, Little Well Paper Co. on shifting from a service based business to a product based business and why relationships are critical in business
Jessica McSweeney is the owner of Little Well Paper Co, a letterpress greeting card company aimed at celebrating and deepening the connections between loved…
Proof to Product053 | Megan Auman on product photography and leveraging Pinterest for sales
Megan Auman is a designer, metalsmith, educator, and entrepreneur who has built a multi-faceted business around her passion for art, commerce, and visual…
Proof to ProductKatie Hunt, TSBC on why she needed to refocus her priorities and how she did it
On this episode, Katie shares how she overextended herself in 2016 and how it caused her to refocus her priorities and make some difficult decisions about her…
Proof to Product052 | Lichia Liu, Gotamago on pursuing her passion, building a team and creating systems and why she thinks it is important to jump before you feel ready
Lichia Liu is the founder and creative director of Gotamago, a stationery & gifts brand based in Toronto, Canada. A self-taught illustrator, Lichia took a…
Proof to Product051 | Kim Burks, Ramona & Ruth on changing her business name, growing her wholesale program and how reps have enhanced her business
TSBC alum, Kim Burks is the founder of Ramona & Ruth is a boutique letterpress studio located in Omaha, Nebraska. Kim started Ramona & Ruth in 2009 with her…
Proof to Product050 | Zoe Scharf, Greetabl on chasing wholesale, identifying core customers and how angel investing fueled their business growth
TSBC alum Zoe Scarf is the co-founder and Chief Brand Officer at Greetabl–a personal and easy way to make your friends feel super loved. If you're not familiar…
Proof to Product049 | Emily Thompson, Being Boss on why being boss requires vision and hustle, the importance of setting boundaries and being open to saying yes to the right opportunities
Emily Thompson is an author, educator and web designer. She's the founder of Indie Shopography and co-host of the Being Boss podcast, where she inspires…
Proof to Product048 | Laura Hooper Leader & Alyssa Bobbett, Laura Hooper Calligraphy on diversifying income, pricing custom projects and engaging with their 318k instagram followers
TSBC Alums Laura Hooper Leader and Alyssa Bobbett of Laura Hooper Calligraphy have served clients with hand calligraphy and stationery needs for weddings…
Proof to Product047 | Autumn Witt Boyd on understanding, protecting and enforcing your copyright and trademark rights
Meet Autumn Witt Boyd, an attorney who specializes in helping ambitious entrepreneurs reach their big goals faster and smarter — guiding them as they go…
Proof to Product046 | Richele Silva, Richie Designs on leveraging past work experiences and the benefits of growing our businesses slow and steadily
Richele Silva is the founder of Richie Designs, a boutique design and letterpress studio located in Long Beach, California. Richele is an art director…
Proof to ProductKatie Hunt | 3 things I learned from selling girl scout cookies
Katie Hunt, Founder of Tradeshow Bootcamp and Host of Proof to Product shares three important business lessons that her daughter used to sell Girl Scout…
Proof to Product045 | Caroline Hull, Caroline Creates on pivoting, taking breaks in business and how our past experiences shape who we are today
TSBC alum Caroline Hull is the founder of Caroline Creates. A designer and owner, Caroline has a background in music and was actually a ballet dancer at the…
Proof to Product044 | Heather Haynie & Dani Antol, Rock Paper Scissors on running a brick & mortar shop, dividing responsibilities and how they've overcome personal and business challenges together
Heather Haynie and Dani Antol are the owners of Rock Paper Scissors, a custom invitation and paper goods shop in Charlottesville, Virginia. Rock Paper Scissors…
Proof to Product043 | Renee Griffith, HeartSwell Co on changing her business name, finding a voice within your brand and why she scraped her product line and started anew
Renee Griffith, the founder of HeartSwell, designs and creates her products using her original hand lettering style, incorporating patterns, colors and…
Proof to Product042 | Beth Penn, Bneato Bar on misconceptions around clutter, tips for tidying and the benefits of decluttering your home and business life
Beth Penn is a professional organizer, speaker and life hacker. She is the founder of Bneato Bar, a professional organizing service whose clients range from…
Proof to Product041 | Melanie Karlins, Grey Moggie on retail craft markets, overcoming creative blocks and redefining success for different seasons in life
TSBC alum, Melanie Karlins of Grey Moggie started letterpress printing in 2008 as a creative outlet while she was in law school, and later taught letterpress…
Proof to Product040 | Rebekah Tennis, Wild Ink Press on responsiveness, reliability and how she pitches wholesale buyers
Rebekah Tennis is the founder of Wild Ink Press, a letterpress studio and retail storefront located in northern California. Rebekah started Wild Ink Press in…
Proof to Product039 | Nicole Block, The Nic Studio & Tyles on how her life inspires her work, benefits of getting a workspace outside of her home and challenges she faced when creating a new product category
Nicole Block is the owner of The Nic Studio a stationery, design and illustration studio. She's also the founder of Tyles, which is a line of sophisticated…
Proof to ProductFrom the Archives | Katie Wilson, The Good Twin on trendsetting, sticking to your core values and the importance of slow sustainable growth
Happy Holidays friends! This episode with Katie Wilson of The Good Twin is a crowd favorite and I'm so excited for you to listen to it again! Katie is one of…
Proof to ProductFrom the Archives | Tonya Dalton, inkWELL Press on systems, automations and prioritizing your home and business life
Happy Holidays friends! You may want to relisten to this episode with Tonya Dalton of Inkwell Press twice! Seriously. Tonya is the queen of productivity and…
Proof to ProductFrom the Archives | Jen Gotch, Ban.do on building and leveraging a strong brand, the importance of self-reflection at all phases of business and how she built Ban.do into the lifestyle brand it is today
Happy Holidays friends! Oh boy, this episode with Jen Gotch was one of my favorites and I'm excited to reshare it with you. Not only is Jen an inspirational…
Proof to ProductFrom the Archives | Kimberley Yurkiewicz, Crow & Canary on sales reps, why you need a printed catalog for wholesale and the importance of giving back
Happy Holidays friends! I'm so excited to reshare this episode with Kimberley Yurkiewicz with you. Not only is this one of our most downloaded episodes, but…
Proof to Product038 | Erin Dollar, Cotton & Flax on navigating licensing partnerships
Erin Dollar, the owner of Cotton & Flax is an artist and textile designer, focused on creating home goods and bold surface pattern designs. Her background as a…
Proof to Product037 | Sarah Edmonds and Tammy Lawrence, Banquet Atelier & Workshop on taking risks with new products, letting passion steer business decisions and why this Canadian company exhibits at U.S. based wholesale shows
Sarah Edmonds and Tammy Lawrence are the owners of Banquet Atelier & Workshop, a Vancouver-based design studio. All of Tammy and Sarah's products are…
Proof to Product036 | Cara Underwood, Underwood Letterpress on outsourcing manufacturing, building relationships and living life with no regrets
Cara Underwood is the owner of Underwood Letterpress which is a lifestyle brand offering custom work and stationery & gift products to the wholesale and retail…
Proof to Product035 | Gia Graham, Betsywhite Stationery on Pinterest, faking it until you make it and why she chose to discontinue her wholesale line
Gia Graham is the founder of Betsywhite Stationery. Gia started her first stationery business in 2005 and has been undergone major transitions over the last 12…
Proof to Product034 | Adam Smith, Life is Funny Press on pursuing entrepreneurship, juggling family & business and why it's important to not force yourself into creative work that doesn't feel right.
Adam Smith is the founder of Life is Funny Press, a letterpress greeting card company based in Los Angeles. Adam worked a pressman for Sugar Paper before…
Proof to Product033 | Samantha Barsky, Noteify on sourcing new manufacturing partners, leveraging passive income streams, and starting small when branching into new products
Since 2010, Samantha Barsky, the founder of Note•ify has combined her love of travel, photography, and entrepreneurship into making paper and textile goods…
Proof to Product032 | Jeanette Champion-Fanning, Sweet Perversion on gaining momentum in business, running a debt-free company and owning our mistakes
TSBC alum, Jeanette Champion-Fanning is the founder of Sweet Perversion a quick witted line of stationery and gift products. Jeanette got her start on Etsy in…
Proof to Product031 | Heather Lins, Heather Lins Home on licensing opportunities, pitching the press and how being busy doesn't always equate to being productive
Heather Lins is the founder of Heather Lins Home, a textile and home goods business. Heather comes from a design background and has a fascinating story of…