Shows / Proof to Product
Proof to Product
Ranked in the top 1% of ALL podcasts, the Proof to Product podcast is your trusted resource for sustainable business growth - especially if you make and sell physical products! Join Katie Hunt, each week as she shares strategies & solutions to enhance your sales & marketing so that you're building a business that supports your best life. If you've ever asked yourself can I make money selling physical products? Am I ready to sell my products wholesale to stores like Target, Anthropologie…
Episodes
Proof to Product276 | Attracting customers, collaborations & partnerships with Kathy Cano-Murillo, Crafty Chica
Are you casting a big enough vision for your brand and are you considering all of the different ways to attract new customers and diversify your revenue…
Proof to Product275 | How to Improve Your Customer Journey with Jordan Kentris, A Good Day
Are your marketing & sales efforts focused on customer acquisition or customer retention? This quarter inside of Proof to Product LABS, we've been focused on…
Proof to Product274 | Focusing on SEO led to over 600% growth in website visitors with Ashley Jankowski | The Typeset Co
When we allocate our time, money, energy and effort in specific areas of our business, we are guaranteed to see growth. For 2022, Ashley Jankowski of the…
Proof to Product273 | How she found her overseas manufacturing partners with Ashley Jankowski, The Typeset Co
Manufacturing partners aren't simple or easy to find, but it becomes even more complex when you're trying to manufacture complex products that are best created…
Proof to Product272 | Creating an entirely new product category with Kristina Schlegel, Make Bake
Do you have a product idea that has never existed before? If so, you may be wondering what it takes to bring an entirely new product to market or how to find…
Proof to Product271 | Reducing Overwhelm with Hiring & Delegating with Katie Hunt
Are the tasks and projects that you have going on in your business leaving you feeling overwhelmed? In today's episode, I'm sharing how to reduce that…
Proof to Product270 | Opening a Retail Store Front with Lisa DiVito, Tiramisu Paperie
Is a retail store an avenue you've been wanting to explore in your product-based business? Lisa DiVito of Tiramisu Paperie joins us today to share her own…
Proof to Product269 | Over 150 Retail Markets in 3 Years with Danella Ruth McKinnon, McKinnon Collective
It's not often that we hear from product makers and businesses that are selling 100% retail here on the podcast, but at McKinnon Collective, Danella Ruth…
Proof to Product268 | Why I'm not a fan of assorted products with Katie Hunt
If you're looking to develop a strong product line for your business, I highly encourage you to stay away from assorted products. While some brands can make…
Proof to Product267 | How she grew her email list to over 10,000 subscribers in a year with Shea Bailey-Burkett, Planned & Proper
Are you building a 90-day marketing roadmap that provides results in your business? In today's episode, LABS community leader and alum, Shea Bailey-Burkett of…
Proof to Product266 | How to Communicate Price Increases to Your Customers with Katie Hunt
If you haven't raised your prices in the last 6-12 months, it's time for you to audit your product costs and pricing to see exactly what your profit margins…
Proof to Product265 | 8 Tips to Prepare for Black Friday Sales with Mei Pak, Creative Hive Co.
Have you started preparing your business for the holidays? In today's episode, we're sharing a portion of Mei Pak's holiday sales training that she shared with…
Proof to Product264 | Looking Back at 10 Years in Business with Nikki Tyler, Little Lovelies Studio
There's a quote that reads something along the lines of "Remember that once you dreamed of being where you are now." Business growth and success looks a little…
Proof to Product263 | Preparing Your Product Business for a Recession with Katie Hunt
As if business owners hadn't had enough of pivoting over the last two and a half years through the pandemic, now we are in the midst of a recession. Small…
Proof to Product262 | Creating a Marketing Strategy Based on Your Personality Type with Brit Kolo, Marketing Personalities
Have you considered building a marketing strategy based on your personality type? If you've found that you don't enjoy the marketing you're doing in your…
Proof to Product261 | Selling to a National Retail Chain with Krishna Chavda, NANU Studio
Have you dreamt about your products being on the shelves of big box stores? In today's episode, Krishna Chavda of NANU Studio joins us to share her story of…
Proof to Product260 | 3 Ways to Outsource Sales with Katie Hunt
Is selling and managing your wholesale outreach not something your enjoy or are even good at? You have options to outsource sales in your wholesale business…
Proof to Product259 | Launching Wholesale & Exhibiting at SF now with Christine Herrin, Everyday Explorers Co.
How do you know you're ready to exhibit at a trade show and begin selling wholesale? Christine Herrin of Everyday Explorers Co joins us today to give an inside…
Proof to Product258 | Scaling to 500 Wholesale Accounts with Brittany O'Brien, Brittany Paige
Deciding to sell wholesale is the first step to scaling your business, but what are the next steps to being successful in it? Brittany O'Brien of Brittany…
Proof to Product257 | Enhance Your Etsy Sales with Lauren Keplinger
Have you found success in selling your products on Etsy? Despite the changes that Etsy has made over the last few years, the search engine is full of value for…
Proof to Product256 | 4 ways to measure trade show success excluding sales with Katie Hunt
If you've ever attended a trade show and felt disappointed in your sales, I have good news for you! The success of your trade show should not be solely…
Proof to Product255 | Your Emotions Make Your Business Stronger with Kiwi Schloffel, Your Gal Kiwi
Being an entrepreneur is an emotional journey, oftentimes leading you to burnout. Kiwi Schloffel of Your Gal Kiwi joins me to talk about the many challenges…
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We're on summer break!
The Proof to Product podcast team and I are practicing what we preach and are taking the next two weeks off to bask in the summer sunshine! We'll be back with…
Proof to Product254 | Identifying & Overcoming Burnout with Valerie Hamaker, Generation Xhausted
When burnout hits us on our entrepreneurship journey, it's not only hard to see it coming, but is hard to manage and deal with it as well. In today's episode…
Proof to Product253 | Manufacturing Overseas with Emily Chiang, Emii Creations
Have you weighed the pros and cons of sending your manufacturing overseas? While recently on the trade show floor, Emily Chiang of Emii Creations joined me for…
Proof to Product252 | Why you need a 90 day Marketing Roadmap with Lyndsay Clements, Ellen Grace Marketing
Are you strategically mapping out your marketing plans, efforts, and strategy? In today's episode, Lyndsay Clements of Ellen Grace Marketing joins us to share…
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251 | Navigating Wholesale Exclusivity Requests with Katie Hunt
Are you offering wholesale exclusivity on your products for your wholesale customers? While I don't always encourage it, I do think it is important for you to…
Proof to Product250 | How she added $55k in revenue by adding a digital product to her e-commerce shop with Dani Bruflodt, The Daily Page
Have you considered what expanding your business with digital products and offerings could do for your ecommerce brand? In today's episode Dani Bruflodt of The…
Proof to Product249 | Why you need to niche down with Sadie Teper, Twentysome Design
Are you trying to connect with a broad audience rather than niching down to a core group of customers to connect with? When it come to product creation…
Proof to Product248 | Live from the trade show floor at Noted & SF Now 2022
Selling wholesale in person, at in-person trade shows is a completely different experience than selling wholesale online. Here at Proof to Product, we truly…
Proof to Product247 | How often should I release new products to the wholesale market with Katie Hunt
The frequency in which you should be releasing new products to the wholesale market used to be pretty straightforward, but with the introduction of Faire and…
Proof to Product246 | NFTs for Artists with Jason Matias, Jason Matias Photography
Are you curious about NTFs, the blockchain and opportunities that Web 3.0 provides for creatives? Jason Matias joins us to break down how the NFT market and…
Proof to Product245 | Don't be afraid to take calculated risks with Lindsay Henry, Inklings Paperie
There are so many opportunities to take risks in your business in order to reach success, but is fear holding you back? In today's episode, Lindsay Henry of…
Proof to Product244 | How to Decide Which Product to Manufacture Next with Katie Hunt
Are you stuck trying to decide on which product you want to create next in your product line? I believe there are six very important considerations when…
Proof to Product243 | Building an Antiracist Business with Trudi Lebrón
Have you put in the work to build an antiracist business? In today's episode, Trudi Lebrón joins us to discuss how valuable DEI and antiracism work is in small…
Proof to Product242 | NY Now Show Results with Christy Asper, Paper Baristas
Did you listen to my conversation with Christy Asper of Paper Baristas back in episode 236? We discussed how preparing for NY Now was going for her as a…
Proof to Product241 | How to Determine Your Product Pricing with Katie Hunt
Are you leaving thousands of dollars or more on the table each and every year due to incorrectly pricing or underpricing your products? There are two critical…
Proof to Product240 | You're right on time with Amber McCue, The Modern CEO
Do things in your life or business feel like they just aren't happening fast enough? So many of us experience this year after year, but what if we could shift…
Proof to Product239 | Why You Should Be Tracking Inventory at All Stages of Business with Katie Hunt
Are you tracking your product inventory in one established place? Your inventory management and tracking system can make such a difference in your business—in…
Proof to Product238 | Building Your Dream Team with Kira La Forgia, Paradigm Consulting
Being an entrepreneur and business owner comes with a lot of perks and flexibility, but add in a team that can support you and scaling your business can feel…
Proof to Product237 | Navigating supply chain issues & product expansion with Alex Gagné, Chez Gagné
The expansion of your business into wholesale and even new product lines can create exponential growth for your brand, but with that growth comes struggles. In…
Proof to Product236 | Lessons learned exhibiting at Atlanta Mart, Noted & NY Now with Christy Asper, Paper Baristas
Have you ever considered exhibiting at trade shows? As Christy Asper of Paper Baristas prepares her brand for exhibiting at NY Now, she felt it was important…
Proof to Product235 | How can I get more support from Proof to Product with Katie Hunt
At Proof to Product, we're committed to helping product based businesses succeed! We've created two programs that can help you strengthen your business…
Proof to Product234 | Scaling Wholesale with Beth Roszkowski & Tiffany Grimes
As a product creator, it's common to feel that success means building your own storefront and selling retail to earn the most profit for your business. While…
Proof to Product233 | Sales results from exhibiting at Shoppe Object with Jodi Kostelnik, The Neighborgoods
Trade shows are a big project to take on for product based businesses interested in wholesale. The biggest question I get: Is it worth it? In today's episode…
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232 | Working with Sales Reps with Carina Murray, Crow & Canary
In an industry and business where your time is valuable and your products are essential for creating a successful and sustainable business, sales reps have…
Proof to Product231 | 2021 Year-End Recap with Katie Hunt
With the new year right around the corner, my team and I have been making time to really reflect on the past year. It's been a year of introspection–about our…
Proof to Product230 | You May Want to Turn Off Zip Code Protection on Faire with Genesis Duncan | Graphic Anthology
For most designers and makers, our relationships with retailers can make a major difference in our businesses. And while I know it can be discouraging to watch…
Proof to Product229 | Which Business Insurance Do You Need? with Katie Hunt
Insurance. It's admittedly one of the least fun parts of owning a business, but it's also one of the most important. Not only does it protect your business…
Proof to Product228 | 4 Strategies to Combat Imposter Syndrome with Katie Hunt
Oxford Languages defines imposter syndrome as the persistent inability to believe that one's success is deserved. Imposter syndrome is very common in the…
Proof to Product227 | Paid Advertising for E-Commerce Brands with Alexander Rossman | Rossman Media
Feeling confident with your organic digital marketing and ready to scale even further? Why not dip your toe into the world of paid advertising? Paid digital…
Proof to Product226 | Using SEO for Product Forecasting & Development with Jessica Freeman | Jess Creatives
We all know that Search Engine Optimization is vital to ranking on Google and attracting website traffic. But if you've never worked on your site's SEO, where…
Proof to Product225 | 4 Steps to Optimize What's Already Working in Your Business with Katie Hunt
Oftentimes in business, we set our sights on the next big thing–the next product, the next launch, the next program–that we forget to rethink the systems that…
Proof to Product224 | Find Hidden Money in Your E-commerce Shop with Reese Spykerman | Design By Reese
Your business has a lot of moving parts. It's easy to let opportunities to make a little extra money (or eliminate sneaky expenses) slip right past your radar…
Proof to Product223 | Budgeting & Forecasting for Product Development with Katie Hunt [LABS sneak peek]
You want to develop a new product, but how do you know how much to spend on supplies? It can be tricky forecasting for upcoming product drops, especially for…
Proof to Product222 | Repurposing Your Instagram Video Content with Natasha Samuel, Shine with Natasha
Do you feel like social media is a chore? Many people I talk with find Instagram to be draining but know it's an important part of their sales and marketing so…
Proof to Product221 | What It Takes to Run A Brick & Mortar Business with Jen Palacio, Tiny Turns Paperie
If you're like many of the people in our LABS and Paper Camp communities, you've probably pondered the idea of opening a brick & mortar shop for your business…
Proof to Product220 | Navigating Supply Chain Issues, Shipping Delays and Labor Shortages with Katie Hunt
The upcoming holiday sales season is upon us! The worldwide shipping delays, supply chain issues and labor shortages have been causing some massive challenges…
Proof to Product219 | Visibility Isn't Your Problem With Brittney Lynn, Human Connection Agency
Think visibility is your problem? It's probably not! In this episode, I am welcoming back third-time guest, Brittney Lynn, CEO of the Human Connection Agency…
Proof to Product218 | Over 50% Of Her Annual Profit Comes From One SKU With Megan Fowler, Brown Parcel Press
If you've been itching to grow your business then you'll love today's inspiring episode with Megan Fowler of Brown Parcel Press. In 2020, Megan's business…