272 | Creating an entirely new product category with Kristina Schlegel, Make Bake
Do you have a product idea that has never existed before? If so, you may be wondering what it takes to bring an entirely new product to market or how to find suppliers and manufacturers. How do you market and sell something that no one has ever heard about? Kristina Schlegel of Make Bake faced these questions and concerns when she created edible stickers. In today's episode, she's taking us behind the scenes of how she broke into a new category, challenges she faced with packaging, and how she sourced her manufacturing!
Today's episode is brought to you by our Email Marketing For Product…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.