275 | How to Improve Your Customer Journey with Jordan Kentris, A Good Day
Are your marketing & sales efforts focused on customer acquisition or customer retention? This quarter inside of Proof to Product LABS, we've been focused on sales strategies with an eye towards customer retention. Meaning, how do we get our existing customers to buy more frequently and in higher volume; and how do we get them to refer their friends?
In October, I led a training on customer retention that included some eye opening statistics about why it is so incredibly important to focus on keeping our existing customers happy and I shared specific strategies for how to nurture those…
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