Shows / Field Notes: Creator-led Growth Podcast
Field Notes: Creator-led Growth Podcast
The operator’s playbook for brand, creator, and growth.
Field Notes is the influencer marketing podcast for brand marketers and creator partnership leads who want to know what's actually working. Hosted by operators with 20 years of combined experience and hundreds of millions of budget managed, we unpack influencer marketing strategy, creator partnerships, and brand deals the way people inside the room actually talk about them.
Every episode goes past the surface trends. We break down what's…
Episodes
- Field Notes: Creator-led Growth Podcast
Micro vs. Macro Influencers: Which Should Brands Actually Invest In?
Bigger creators don't always deliver bigger results. And smaller creators aren't automatically the smarter investment. In this episode of Field Notes, Sarah…
- Field Notes: Creator-led Growth Podcast
Where Influencer Marketing, UGC & Paid Media Collide, with Cody Plofker of Jones Road Beauty
Influencer marketing, UGC, and paid media are becoming one connected growth engine. So why are so many brands still managing them as separate channels? In this…
- Field Notes: Creator-led Growth Podcast
Influencer Marketing Before vs. After 2020: Why the Old Playbook Stopped Working
The influencer marketing playbook that worked before 2020 doesn't work anymore, and much of the industry hasn't caught up. In this episode of Field Notes…
- Field Notes: Creator-led Growth Podcast
Beyond the Discount Code: How Creator Marketing Wins Black Friday, with Kelly MacIvor of Omnilux
Black Friday creator marketing isn’t won during Black Friday. For most brands, the work starts months earlier. In this episode of Field Notes, Sarah Crow and…
- Field Notes: Creator-led Growth Podcast
$4.5M in 70 Days: How k2o Builds at the Speed of Culture with Jay Hunter, CEO of k2o by Sprinter
Meet Lily Comba and Sarah Crow, the hosts of Field Notes, a podcast about influencer marketing, creator partnerships, brand strategy, and growth. In this…
- Field Notes: Creator-led Growth Podcast
Welcome to Field Notes: Meet our hosts
Meet Lily Comba and Sarah Crow, the hosts of Field Notes, a podcast about influencer marketing, creator partnerships, brand strategy, and growth. In this…
- Field Notes: Creator-led Growth Podcast
Field Notes Trailer: Creator-led Growth Podcast
Field Notes is the influencer marketing show for brand marketers and creator partnership leads who want to know what's actually working. Hosted by two…