Latest / Field Notes: Creator-led Growth Podcast
Beyond the Discount Code: How Creator Marketing Wins Black Friday, with Kelly MacIvor of Omnilux
Black Friday creator marketing isn’t won during Black Friday. For most brands, the work starts months earlier.
In this episode of Field Notes, Sarah Crow and Lily Comba sit down with Kelly MacIvor of Omnilux to break down how one of beauty’s most considered purchases prepares its creator program for the biggest promotional period of the year.
With a roughly $400 medical-grade device and a customer journey that can stretch up to a year, Omnilux can’t rely on a discount code to create demand overnight. Kelly shares how her team uses creators to educate consumers and build trust months before…
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