Latest / Field Notes: Creator-led Growth Podcast
Where Influencer Marketing, UGC & Paid Media Collide, with Cody Plofker of Jones Road Beauty
Influencer marketing, UGC, and paid media are becoming one connected growth engine. So why are so many brands still managing them as separate channels?
In this episode of Field Notes, Lily Comba and Sarah Crow sit down with Cody Plofker, former CEO of Jones Road Beauty and host of the Marketing Operators Podcast, to unpack how leading brands are connecting creator partnerships, organic content, and paid social to drive performance.
Cody shares how Jones Road approaches influencer marketing and creative testing, why only a fraction of creators will become true performance drivers, and why…
The skinny
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