Latest / Field Notes: Creator-led Growth Podcast
Micro vs. Macro Influencers: Which Should Brands Actually Invest In?
Bigger creators don't always deliver bigger results. And smaller creators aren't automatically the smarter investment.
In this episode of Field Notes, Sarah Crow and Lily Comba break down one of influencer marketing's most common debates: when should brands invest in micro-influencers versus macro-influencers?
From campaign objectives and audience relationships to budgets, reach, and measurable performance, they explore why follower count alone is a poor way to determine a creator's value. The conversation challenges the assumption that micro-influencers always drive stronger engagement or…
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