Shows / Truscott Rossman
Truscott Rossman
Truscott Rossman is driven by a relentless commitment to win for our clients. As Michigan's best-known bipartisan communications firm, we lead the charge in bridging political divides, empowering organizations to achieve their goals through expert strategies and trusted guidance. With decades of experience at the forefront of Michigan’s strategic communications landscape, there’s a reason we’ve been voted the Most Effective PR firm in Michigan since 2011: Your win is our everything. That’s why…
Episodes
Truscott RossmanBeyond Both Sides: The Morning After | Episode 37
Recorded at 7 a.m., about 11 hours after Michigan’s polls closed, this episode picks up where election night left off. Democrats ran the table: Jocelyn Benson…
Truscott RossmanBeyond Both Sides: Crystal Ball Edition | Episode 36
Hundreds of thousands of ballots are already in, early voting opens statewide Oct. 24, and Michigan’s two biggest races are open seats. In our final episode…
Truscott RossmanBeyond Both Sides: Too Close to Call | Episode 35
Six weeks from Election Day, Michigan's general election is here. Absentee ballots are about to hit mailboxes, early voting starts next month, and both the…
Truscott RossmanMy 1st Gig: What a Ballpark Taught Her About Branding with Amber Ginop
Long before she was Director of Marketing at HexArmor, Amber Ginop was working the promotions team for the West Michigan Whitecaps — running t-shirt tosses…
Truscott RossmanMy 1st Gig: Making Good on a Promise with Greg Deja
Greg Deja accepted his first teaching job before he even knew the school's name. On this episode of My 1st Gig, host Ryan Brown talks with Greg Deja — now…
Truscott RossmanMy 1st Gig: From a Rectory to Regional Transit with Tiffany Gunter
Tiffany Gunter's first gig was answering phones at 13 — receptionist duty at her church rectory, complete with a state work permit and a dog to walk. Today…
Truscott RossmanBeyond Both Sides: Round Zero | Episode 34
Michigan's primary is over, and the fall campaign starts now. Chris Moyer is joined by John Truscott and Ryan Gajewski to break down the results — Mike Rogers…
Truscott RossmanBeyond Both Sides: Head vs. Heart in the Michigan Senate Primary | Episode 33
With five days until Michigan's August 4th primary, Chris and Allie go on the record with their predictions for the Democratic Senate race between Haley…
Truscott RossmanMy 1st Gig: "Like a Toddler Watching a Baby" with Ali Anderson
At 22, Ali Anderson was running a 900-student dorm — "like a toddler watching a nine-month-old," she jokes. That first job in residence life taught her to lead…
Truscott RossmanMy 1st Gig: From Blueberry Farm to Tour Bus to Startup with Dre Wallace
Before she was building Opnr — a platform reshaping how live music gets booked — Andrea "Dre" Wallace was driving a farm gator and sorting blueberries on a…
Truscott RossmanMy 1st Gig: Lessons from a Life in Politics with Josh Paciorek
Josh Paciorek has worked in the Michigan Governor's office, the White House, and Capitol Hill — and it all started with a job on a 2014 reelection campaign. In…
Truscott RossmanBeyond Both Sides: America at 250, Detroit at 325 | Episode 32
America turns 250 this year — and Detroit turns 325 just days later, a city that predates the country itself by 75 years. Chris and Allie open with an honest…
Truscott RossmanMy 1st Gig: How Listening Became a Career Strategy with Ashley Diersch
Ashley Diersch has spent 20+ years raising money for missions she believes in — and the skill she credits most isn't a polished pitch. It's listening. In this…
Truscott RossmanMy 1st Gig: From Taco Bell to City Hall with Rosalynn Bliss
Before she was mayor, Rosalynn Bliss was working the counter at Taco Bell and waiting tables in Sault Ste. Marie. She'll tell you those jobs taught her more…
Truscott RossmanBeyond Both Sides: The World Cup Is Here | Episode 31
Beyond Both Sides covers Michigan politics. But the World Cup is here — and we're taking a detour. Chris Moyer and guest host Ryan Gajewski are both former…
Truscott RossmanBeyond Both Sides: The Race Redrawn | Episode 30
Mike Duggan is out — and the Michigan governor's race just got a whole lot clearer. In this week's deep dive, Chris and Allie break down why Duggan's departure…
Truscott RossmanBeyond Both Sides: The Quest for Common Ground | Episode 29
Michigan's leaders are heading to Mackinac Island this week for Mackinac Policy Conference with an urgent message and a big question: can urgency and…
Truscott RossmanBeyond Both Sides: A Messaging Bill With Legs | Episode 28
Michigan Senator Elissa Slotkin and Ohio Senator Bernie Moreno just introduced legislation to ban Chinese connected vehicles from the American market — what…
Truscott RossmanBeyond Both Sides: The Delete Button Isn't a Strategy | Episode 27
Mallory McMorrow deleted 6,000 tweets before launching her U.S. Senate campaign. When CNN's KFile surfaced it, she defended herself by invoking authenticity —…
Truscott RossmanBeyond Both Sides: The Cost of Saying No | Episode 26
In this episode of Beyond Both Sides, we go on the road—recording live from the grand opening of a new Sheetz in Novi—to explore a bigger question: what is the…
Truscott RossmanBeyond Both Sides: The Performance of Authenticity | Episode 25
In this episode of Beyond Both Sides, we explore a growing challenge in modern politics: the performance of authenticity. After Kentucky Governor Andy Beshear…
Truscott RossmanBeyond Both Sides: The Grand Rapids Model | Episode 24
In this episode of Beyond Both Sides, we unpack a striking moment in Michigan’s economic conversation: a Detroit developer saying to Grand Rapids, “we want to…
Truscott RossmanBeyond Both Sides: Rethinking Pure Michigan | Episode 23
In this episode of Beyond Both Sides, we take a closer look at Michigan’s travel and tourism industry—and ask a critical question: is it time to rethink Pure…
Truscott RossmanBeyond Both Sides: The House Is on Fire | Episode 22
In this episode of Beyond Both Sides, we break down a stark warning about Michigan’s economy: “the house is on fire.” The Detroit Regional Chamber’s State of…
Truscott RossmanBeyond Both Sides: The Suburban Shift | Episode 21
In this episode of Beyond Both Sides, we break down the political shift in suburban America, focusing on Oakland County, Michigan—once a Republican stronghold…
Truscott RossmanBeyond Both Sides: From Iran to Michigan | Episode 20
This week on Beyond Both Sides, a global conflict is getting closer to home. As the war with Iran enters its third week, the headlines focus on missiles, oil…
Truscott RossmanBeyond Both Sides: Should Michigan Start Taxing Services? Matt Hall’s Tax Plan Explained | Episode 19
Michigan’s tax system was built for a manufacturing economy. But today’s economy looks very different. In Episode 19 of Beyond Both Sides, Chris Moyer and…
Truscott RossmanBeyond Both Sides: Whitmer’s Final Agenda | Episode 18
Governor Gretchen Whitmer delivered the final State of the State address of her tenure — outlining unfinished priorities and framing the legacy she hopes to…
Truscott RossmanBeyond Both Sides: Michigan Isn’t Average — It’s Behind | Episode 17
Two new polls paint two very different pictures of Michigan’s 2026 governor’s race. One shows a tight three-way contest. Another shows a candidate pulling…
Truscott RossmanBeyond Both Sides: A Bridge Too Political? | Episode 16
This week on Beyond Both Sides, big ambitions collide with political reality. Michigan’s latest literacy scores show just how far the state has to go to get…
Truscott RossmanBeyond Both Sides: The Insider Decision | Episode 15
A race that usually flies under the radar is suddenly front and center in Michigan politics. This week on Beyond Both Sides, we unpack why Michigan’s Secretary…
Truscott RossmanBeyond Both Sides: Governing in Real Time | Episode 14
Michigan’s political future is already taking shape as the 2026 election cycle begins to stir. While most voters remain tuned out, campaigns are ramping up…
Truscott RossmanBeyond Both Sides: Between Hope and Hard Numbers | Episode 13
Big promises are easy. Delivering on them is harder. This week, Michigan finds itself caught between rising expectations and tightening constraints. State…
Truscott RossmanBeyond Both Sides: Who’s in the Driver’s Seat? | Episode 12
Michigan takes center stage as power, politics, and industry collide. Chris Moyer and Allie Walker break down Lansing’s budget showdown, the Detroit Auto…
Truscott RossmanBeyond Both Sides: 2026 Predictions | Episode 11
Chris Moyer, Allie Walker, and Ryan Gajewski share predictions on Michigan’s high-stakes 2026 elections, examining the open races for governor and U.S. Senate…
Truscott RossmanBeyond Both Sides: 2025 Year in Review | Episode 10
Chris Moyer and Allie Walker look back at the Michigan stories that defined 2025. They revisit the Northern Michigan ice storm that became the state’s largest…
Truscott RossmanBeyond Both Sides: The Holidays Are Coming | Episode 9
Chris Moyer and John Truscott break down the Michigan stories that may not dominate headlines but will shape the year ahead. They look at Detroit’s fast-moving…
Truscott RossmanBeyond Both Sides: Baby You Can Drive My Car | Episode 8
Chris Moyer and Allie Walker dig into three Michigan stories that all point to the same big question: who is steering the state’s future and who is paying for…
Truscott RossmanBeyond Both Sides: The Perfect Map Doesn't Exist | Episode 7
This week on Beyond Both Sides, Allie Walker and guest co-host Ryan Gajewski (filling in for Chris Moyer) dig into three Michigan headlines that all circle the…
Truscott RossmanBeyond Both Sides: How To Talk Politics at Thanksgiving | Episode 6
Chris Moyer and new co-host Allie Walker break down three major stories shaping Michigan’s future: an aging workforce that is slowing economic growth, a large…
Truscott RossmanBeyond Both Sides: The Complicated Legacy of Dick Cheney ┃Episode 5
Chris kicks things off with the big Michigan stories of the week, from a major shift in voter sentiment to Ford’s $1.2B new HQ and a potential development boom…
Truscott RossmanBeyond Both Sides: The Shutdown is Ending | Episode 4
John Truscott and Chris Moyer unpack the deal ending the nation’s longest government shutdown, who won, who lost, and what it means for Michigan. They also dig…
Truscott RossmanBeyond Both Sides: The “Daylight Saving” Edition │ Episode 3
Chris Moyer and guest host Ryan Gajewski, Chief Strategy Officer at Truscott Rossman, unpack OpenAI’s massive Michigan investment, the future of economic…
Truscott RossmanMy 1st Gig: Ryan Brown on Saying Yes, Showing Up, and Finding Your Lane
In this episode, Allie Walker and Ryan Gajewski welcome Ryan back to his old stomping grounds (yes, the red couch lives on). At the time, he was serving as…
Truscott RossmanBeyond Both Sides: Why Can't We Be Friends? | Episode 2
In this episode of Beyond Both Sides, hosts John Truscott and Chris Moyer unpack Michigan’s biggest political stories — from a Lansing court fight and new…
Truscott RossmanMy 1st Gig: From Red Pens to Real Impact with MEDC’s Michelle Grinnell
In this episode of My First Gig, host Ryan Gajewski and co-host Allie Walker sit down with Michelle, who at the time of recording served as Senior Vice…
Truscott RossmanBeyond Both Sides: Do They Protest Too Much? | Episode 1
Beyond Both Sides Smart. Civil. Real. Hosted by John Truscott and Chris Moyer, two trusted political communicators known for their work in government and…
Truscott RossmanMy 1st Gig: Ken Bogard on Honest Leadership, Tough Lessons, and Building Teams That Win
Hosts Ryan Gajewski and Allie Walker sit down with leadership advisor and author Ken Bogard to dig into the power—and limits—of honesty at work. From managing…
Truscott RossmanMy 1st Gig: Finding Leadership in the “Assistant To” Role — with Megan Rydecki
Before leading one of West Michigan’s premier leadership programs, Megan Rydecki got her start as assistant to the city manager in Wyoming, Michigan — a role…
Truscott RossmanMy 1st Gig: Ed Collazo on Hustle, Integrity, and Building Something That Lasts
If you’ve spent any time around Grand Rapids’ food and beverage scene, you’ve probably felt the gravitational pull of City Built Brewing—part neighborhood…
Truscott RossmanMy 1st Gig: Katelyn Hanley Semelbauer: Lessons Learned from Working in Chicago Politics
Learn how Katleyn grew from a part-time assistant job in Chicago politics to running statewide campaigns. Katelyn talks about how she "kind of liked" checking…
Truscott RossmanMy 1st Gig: From Scrubbing Dishes to Shaping Policy with Andy Johnston
Andy Johnston went from scrubbing dishes at MSU to shaping policy at the Grand Rapids Chamber. Hear how small jobs, strong relationships, and seizing…
Truscott RossmanMy 1st Gig: John VanderHaagen-- Career Shot Out of a Hot Dog Cannon!
When John VanderHaagen took his first post-college job, he didn’t expect to be microwaving hot dogs for a mascot to shoot into the crowd. But as a Ticket Sales…