Beyond Both Sides: The Delete Button Isn't a Strategy | Episode 27

Truscott Rossman · May 11, 2026 · 37m

Mallory McMorrow deleted 6,000 tweets before launching her U.S. Senate campaign. When CNN's KFile surfaced it, she defended herself by invoking authenticity — but the deletion itself was the opposite of authentic. Chris Moyer and Allie Walker unpack the contradiction: why the scrubbing is always the story now, why the old political consultant playbook is dangerously outdated, and the more honest answer McMorrow hasn't given yet. It's a stress test for every executive and organization sitting on a decade of social media history.

Then, we talk with Kerry C. Duggan — founder of Energy Security…