Beyond Both Sides: Rethinking Pure Michigan | Episode 23
In this episode of Beyond Both Sides, we take a closer look at Michigan’s travel and tourism industry—and ask a critical question: is it time to rethink Pure Michigan?
Tourism drives more than $25 billion in annual visitor spending and supports over 200,000 jobs statewide, but the industry is entering a more uncertain phase. As consumer confidence softens and international travel—especially from Canada—lags, we explore what it will take for Michigan to sustain growth.
We’re also joined by Julie Alvin, a media strategist and former executive at theSkimm, Bustle Digital Group, and Refinery29…
The skinny
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