My 1st Gig: What a Ballpark Taught Her About Branding with Amber Ginop
Long before she was Director of Marketing at HexArmor, Amber Ginop was working the promotions team for the West Michigan Whitecaps — running t-shirt tosses, hamburger costume races, and dizzy bat contests in the summer sun. It was there she made an unexpected connection: every fun promotion was really a brand awareness campaign. That realization launched a career that took her through the Detroit Tigers, Nike, MLive Media Group, and a move to Alabama before landing at HexArmor, where she's spent the last decade building the brand. Ryan and Amber talk career pivots, the power of showing up…
The skinny
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