Shows / Best Hour of Their Day | Podcast
Best Hour of Their Day | Podcast
Hosted by Jason Ackerman and Jason Fernandez, Best Hour of Their Day is a podcast dedicated to helping the CrossFit community. We cover all aspects of fitness including coaching, training, competing, starting and growing a business, and everything in between. Regular guests include world-class athletes, some of the best Coaches in the world, fitness entrepreneurs, industry leaders, and more. Follow us on all socials! BestHourofTheirDay.com
Episodes
- Best Hour of Their Day | Podcast
The Toes-to-Bar Debate That Went Viral
A clip featuring CF-L4 Kristin Bowen sparked a public debate about CrossFit coaching standards when Gymnastics Course coach Barney Linssen posted a critique…
- Best Hour of Their Day | Podcast
Is Xenom the Future of Competitive Fitness in CrossFit?
Matt Torres, founder of Brute Strength and one of the most respected coaches in competitive CrossFit, joins Jay and Fern live to break down Xenom, the newly…
- Best Hour of Their Day | Podcast
Kyle Pinkham just passed his CrossFit Level 4!
Kyle Pinkham from MisFit Gym Portland recently passed his CrossFit Level 4. He joins Todd Occhiuto and Kristen Bowen to discuss what he did to prep leading up…
- Best Hour of Their Day | Podcast
Is HYROX Worth It for CrossFit Gyms? Or Is It Just Hype?
HYROX is one of the fastest-growing fitness formats in the world, and CrossFit gym owners are paying attention.In this episode, Jay and Fern sit down with…
- Best Hour of Their Day | Podcast
Cody Anderson passed his CrossFit Level 3!
Cody Anderson (CrossFit Magnify) recently passed his Level 3! He's joining Todd Occhiuto and Kristin Bown to share his journey to get here as a coach and…
- Best Hour of Their Day | Podcast
Fern went to Harvard (Why he went and what he learned)
Fern went to Harvard! He's sharing why he did it, what he learned, and what it means for every CrossFit Affiliate Owner who is serious about investing in…
- Best Hour of Their Day | Podcast
How to Prepare to Take the CrossFit Level 2 Course
Most Coaches show up to the CrossFit Level 2 unprepared and leave without actually improving their coaching. Todd Occhiuto and Kristin Bowen break down how to…
- Best Hour of Their Day | Podcast
I Want to Leave My Job for the Gym But What About My Retirement?
If you leave your job and go all in on the gym, what happens to your retirement plan? Josh Plosker and Ben Beck of Forging Elite Finance join Jay and Fern to…
- Best Hour of Their Day | Podcast
What Every New CrossFit Coach Should Do in Their First 90 Days After Their Level 1
What does it actually take to become a great CrossFit coach, and what should you be focused on in the first 90 days after your Level 1? Hollie Poe just passed…
- Best Hour of Their Day | Podcast
Do GLP-1s Belong in Your CrossFit Gym?
GLP-1s like Ozempic are showing up in CrossFit gyms whether coaches like it or not. Your members are already using them and most gym owners have no idea how to…
- Best Hour of Their Day | Podcast
Why Your Coaching Progressions Are Boring Your Members (And What to Do Instead)
You want to be a professional CrossFit coach, but your members don't want a mini-seminar at 5:00 in the morning. Todd Occhiuto and Kristin Bowen show you how…
- Best Hour of Their Day | Podcast
Steal This Content Strategy That Builds Followers and Fills Your Gym
Most CrossFit gym owners either post content that only their members understand or they don’t post at all and wonder why nothing grows. In this episode, Jason…
- Best Hour of Their Day | Podcast
The Same Scaling, Same Results: Why Your CrossFit Athletes Aren’t Progressing
If you’re scaling your athletes the same way every class, don’t be surprised when they keep getting the same results. In this episode with Ben Dziwulski of…
- Best Hour of Their Day | Podcast
Has CrossFit lost control of its own narrative?
CrossFit’s story used to be shaped by HQ, but today it’s increasingly influenced by independent media, personalities, and competing narratives. Does CrossFit…
- Best Hour of Their Day | Podcast
The Scaling Trap: How Coaches Keep CrossFit Athletes Stuck
Most CrossFit coaches rely on scaling to manage a class, but scaling alone doesn’t develop athletes or unlock new skills.Todd Occhiuto and Kristin Bowen break…
- Best Hour of Their Day | Podcast
How to Start an Adaptive Program at Your Gym | Jenna Muri-Rosenthal
You want to serve and coach adaptive athletes, but don't know where to start. Jenna Muri-Rosenthal (Fit to Function) walks through what it actually takes to…
- Best Hour of Their Day | Podcast
How to Get More Referrals in Your CrossFit Gym
Most CrossFit gym owners think they need more leads, but they overlook the easiest source of growth: referrals. In this episode, we break down how to create a…
- Best Hour of Their Day | Podcast
CrossFit Open Workout 26.3 Coaching Tips
Level 4 Coaches Todd Occhiuto, Kristin Bowen, Brentnie Kincaid, and James Horbart break down tips and strategies for coaching the final workout of the 2026…
- Best Hour of Their Day | Podcast
Our Business Coaches Audited CrossFit Elkhorn
Last week, Max Isaak and Allison Jachowski traveled to Omaha, NE to audit CrossFit Elkhorn. Tune in to hear what they found. --- Ready to grow your gym? Take…
- Best Hour of Their Day | Podcast
If Your CrossFit Gym Feels Stuck, Watch This
If your CrossFit gym feels stuck, it’s probably not because you need to work harder. It’s because you’re solving the wrong problems in the wrong order.In this…
- Best Hour of Their Day | Podcast
CrossFit Open Workout 26.2 Coaching Tips
Brentnie Kincaid (CF-L4) and Adam Fuller (CF-L4) join Todd Occhiuto (CF-L4) to break down strategies for coaching Open Workout 26.2 --- Looking for Coaching…
- Best Hour of Their Day | Podcast
CrossFit Open Workout 26.1 Coaching Tips
Todd and Kristin break down CrossFit Open Workout 26.1 and what you need to know before you hit the coaching floor. --- Looking for Coaching Development? Try…
- Best Hour of Their Day | Podcast
Why CrossFit Gym Owners Should Make $100k (But Most Don’t)
You didn’t open a CrossFit gym to struggle financially, but for many owners, not paying themselves enough has become normal. We break down why $100K should be…
- Best Hour of Their Day | Podcast
CrossFit Open Barbell Prep: Standards, Strategy, and Smart Progressions
Cody Looney from Burgener Strength and a special guest join Coach Development Live to break down how coaches should be preparing barbell movements for the…
- Best Hour of Their Day | Podcast
We’re Auditing a CrossFit Affiliate Live (Affiliate Intensive Winner)
Trevor Baxter of CrossFit Elkhorn won the 2026 Affiliate Intensive, and next week our team is heading to Omaha to break down his entire operation. In this live…
- Best Hour of Their Day | Podcast
Coaching Handstand Movements for the CrossFit Open: Standards, Prep, and Progressions
Pamela Gagnon joins Todd and Kristin to break down how to coach handstand movements for the CrossFit Open, including what’s shown up historically, common…
- Best Hour of Their Day | Podcast
Why Most Coaches Are Bad at Teaching Double Unders
David Newman from RX Smart Gear joins us to break down how he teaches double unders and advanced jump rope skills like crossovers in real CrossFit classes. We…
- Best Hour of Their Day | Podcast
If We Had to Restart From Zero, This Is How We’d Build a Gym
If Jay and Fern had to wipe the slate clean and start over, this is exactly how they’d build a gym today. Drawing on experience from owning multiple…
- Best Hour of Their Day | Podcast
Why the CrossFit Open Still Matters (Even If You’re Not “Competitive”)
Nicole Christensen and Chase Ingraham from CrossFit HQ share how they're preparing for The Open and what Coaches and Owners need to know leading up to the…
- Best Hour of Their Day | Podcast
CrossFit Affiliate Owner Tier List: What Actually Matters vs. What’s a Distraction
Fern and Jay rank the biggest priorities in a CrossFit affiliate—from sales and retention to marketing, programming, and branding—into a brutally honest tier…
- Best Hour of Their Day | Podcast
Programming & Coaching for The Open | Taylor & Bryson - Sentinel Training
Taylor Self and Bryson DelMonte join Todd and Kristin to discuss programming and coaching leading up to and through The Open. --- Join us at AffiliateCon 2026…
- Best Hour of Their Day | Podcast
Is the CrossFit Open Actually Worth It for Affiliate Owners?
Affiliate owners ask the same questions every year about the CrossFit Open—whether to run it, how to structure it, what to charge, and what actually matters…
- Best Hour of Their Day | Podcast
Breaking Down Real CrossFit Workouts for Adaptive Athletes
Alec Zirkenbach from Adaptive Training Academy joins Todd and Kristin to break down real CrossFit workouts and show how he modifies them for adaptive athletes…
- Best Hour of Their Day | Podcast
AffiliateCon 2026 Announcement! | BHOTD x Mayhem
Austin Malleolo joins Jason Fernandez and Jason Ackerman to break down what Best Hour of Their Day and CrossFit Mayhem are building with AffiliateCon 2026…
- Best Hour of Their Day | Podcast
Why Your CrossFit Gym Feels Stuck (Even Though You’re Hustling)
👉 Use the Lead Need Calculator (free) https://www.besthouroftheirday.com/lead-need-calculator In this video, we break down why chasing more leads often makes…
- Best Hour of Their Day | Podcast
Stop Overcomplicating Weightlifting in CrossFit | Cody Looney
Most CrossFit gyms don’t have a weightlifting problem — they have a coaching problem. Cody Looney from Burgener Strength breaks down how to simplify barbell…
- Best Hour of Their Day | Podcast
What Actually Builds Great CrossFit Coaches | Matt Souza
Matt Souza joins Todd and Kristin on Coach Development Live to talk about how he actually develops coaches inside his Affiliate, CrossFit Livermore. They'll…
- Best Hour of Their Day | Podcast
Why This CrossFit Gym Owner Can’t Keep Coaches (And What She’s Doing About It)
Jason Ackerman sat down with Carleen, an affiliate owner of 11+ years who’s still struggling to build and retain a coaching team—despite high standards and a…
- Best Hour of Their Day | Podcast
Why Referrals Outperform Ads for CrossFit Gyms (By the Numbers)
Jason Ackerman and Jason Fernandez break down why referrals consistently outperform ads for CrossFit gyms—using real numbers, not opinions. They walk through…
- Best Hour of Their Day | Podcast
Mayhem Gym Development Weekend Recap
The Mayhem Gym Development Weekend brought CrossFit affiliate owners and coaches together to train, learn, and solve real problems alongside the Mayhem team…
- Best Hour of Their Day | Podcast
CrossFit is for anybody, but your gym isn't... yet. | Alec Zirkenbach
We confront the 'Inclusivity Illusion', which is the dangerous assumption that simply believing 'CrossFit is for anybody' makes your gym accessible. Alec…
- Best Hour of Their Day | Podcast
How Much Should You Charge for CrossFit in 2026? (Reverse Engineer It)
Join Jason Fernandez and Christian Genson as they break down why rising operational costs and inflation mean your current CrossFit pricing model guarantees you…
- Best Hour of Their Day | Podcast
Is the CrossFit Open Still Worth Running in Your Affiliate? | Chase Ingraham
Chase Ingraham joins Todd and Kristin on Coach Development Live to break down what the CrossFit Open can mean inside an affiliate and why it still matters for…
- Best Hour of Their Day | Podcast
How we would run a terrible CrossFit box (yes, we've done these...)
Sometimes the best business advice is simply knowing exactly what to avoid at all costs. Ackerman and Fern lay out the ultimate blueprint for running a…
- Best Hour of Their Day | Podcast
Inside 18 Years of CrossFit South Brooklyn: How David Osorio Built an 800+ Member Box
David Osorio has been running CrossFit South Brooklyn for 18 years, growing it into an 800+ member powerhouse without ads, funnels, or high-pressure sales. In…
- Best Hour of Their Day | Podcast
Teaching Gymnastics in CrossFit: Progressions, Spotting, and Safety | Dave Durante
Dave Durante joins Todd Occhiuto and Kristin Bowen to break down how coaches can teach and safely spot gymnastics movements for athletes of all levels inside a…
- Best Hour of Their Day | Podcast
Taylor Self vs. Jason Ackerman on Overtraining, Identity & CrossFit Gym Culture
Taylor Self and Jason Ackerman go head-to-head on the issues every CrossFit coach and affiliate owner wrestles with overtraining, identity, and the culture you…
- Best Hour of Their Day | Podcast
Virtuosity in Programming: How to Make the “Sucky Stuff” Fun for Athletes
Taylor Self joins Todd and Kristin to unpack what “virtuosity in programming” really means and how to apply it in daily training. They explore how great…
- Best Hour of Their Day | Podcast
How Eric Hinman BUILT a Lifestyle Brand CrossFitter Can Copy
Filmed live at AffiliateCon, Eric Hinman shares how he built a lifestyle brand that attracts opportunities without chasing them. Learn how gym owners and…
- Best Hour of Their Day | Podcast
Stop Overcomplicating Nutrition: EC Synkowski on What Really Works in the Gym
Most CrossFit coaches overthink nutrition. EC Synkowski is breaking down how to simplify nutrition coaching inside your affiliate so members actually…
- Best Hour of Their Day | Podcast
What Happens When Your Coach Opens Their Own Gym | CrossFit Avitas
When your best coach leaves to open their own gym, it can feel like betrayal, but it might actually be a sign you’re doing something right. In this episode…
- Best Hour of Their Day | Podcast
How to Sell a CrossFit Gym (Without Getting Screwed)
Ready to sell your CrossFit gym? In this episode, Ackerman, Fern and PushPress CEO Dan Uyemura break down how to value your affiliate, prepare for the sale…
- Best Hour of Their Day | Podcast
Why We Partnered with Mayhem (and What’s Coming This December)
We’re teaming up with Mayhem to take affiliate and coach development to the next level. In this live conversation, Austin Malleolo joins us to talk about why…
- Best Hour of Their Day | Podcast
How to Buy a CrossFit Gym (Without Getting Burned) | Dan Uyemura (PushPress)
Thinking about buying a CrossFit gym? 💡 In this episode, Fern and PushPress CEO Dan Uyemura reveal the hard truths, hidden costs, and smart strategies every…
- Best Hour of Their Day | Podcast
How Jason’s First Business Mentee Turned One Studio into Six
Jess was the first person Jason Ackerman ever mentored in business, and her leap of faith turned a 700-square-foot “house studio” into six thriving hot yoga…
- Best Hour of Their Day | Podcast
The 3 Skills Every New CrossFit Coach Must Master | Lisa Ray & Denise Thomas
CrossFit Flowmasters Denise Thomas and Lisa Ray break down the three non-negotiables every new coach needs to develop. If you’re coaching on vibes and hoping…
- Best Hour of Their Day | Podcast
She Was My First Member at Albany CrossFit (and She's Still Crushing It at 83)
Jason reconnects with his very first CrossFit client, Donna, who started training with him before Albany CrossFit even opened. Now at 83, she’s still working…
- Best Hour of Their Day | Podcast
How to Coach Gymnastics Without Losing the Rest of the Class | Pamela Gagnon
Pamela Gagnon is a former Division I gymnast, multi-time Regionals and Masters competitor, and co-creator of Performance Plus Programming, where she…
- Best Hour of Their Day | Podcast
How Great Leaders Create Buy-In Without Forcing It | Saša Mirković
Saša Mirković shares how real leadership is built through trust, delegation, and resilience under pressure—not authority or force. This episode explores why…
- Best Hour of Their Day | Podcast
The Real Reason CrossFit Still Works | Kelly Starrett
Dr. Kelly Starrett joins us to explore why CrossFit continues to endure, the role of great coaching, and what makes a gym truly matter to its community. From…