Shows / Values-First Marketing
Values-First Marketing
You didn’t start your business to become a full-time marketer—but here you are, juggling content, launches, and visibility on top of everything else. If you're exhausted by marketing formulas that feel pushy or misaligned, this podcast is your permission slip to do it differently. Values-First Marketing is a strategic approach that centers your beliefs, mission, and principles—so your message feels true to you and resonates deeply with the people who already believe what you believe. You won’t…
Episodes
- Values-First Marketing
How To Delegate Tasks Effectively Without Sacrificing Quality with Nata Salvatori
How many of these subtle signals are you pushing past as a high-capacity founder? Being the go-to person is how many of us got here, so stepping out of the…
- Values-First Marketing
4 Questions To Ask Before You Post Polarizing Content
If you’ve ever hovered over the publish button on a polarizing post with a pounding heart and a deep belief in your message, this episode is for you…
- Values-First Marketing
Top 3 Copywriting Trends To Watch in 2027
Here’s what I’m seeing in my clients’ results that made me confident about next year’s copywriting trends: Picture your ideal client landing on your homepage…
- Values-First Marketing
3 Ways Your Values Bring in Right Clients with Caryn Gillen
When you lead with your values, one well-made sale can become 17 more, plus the five people your client refers. Relational selling compounds. And your values…
- Values-First Marketing
Make Room for Your Best Ideas with Dr Tiffany Shelton
The authors, thought leaders, and creators I admire most all share the same one habit: they spend the first hour of the morning analog, with a book or a…
- Values-First Marketing
How Strong Women Lead Differently with Relle Dixon
As a high-achieving woman, you probably don't need more discipline. In this episode, Relle Dixon explains how better nutrition will build your leadership, your…
- Values-First Marketing
Kit's Email Marketing Product Update 2026 (What You Need To Know)
Ever sent an email blast to your entire list and wondered who actually reads it? If you’re trying to make your email marketing actually work, Kit just released…
- Values-First Marketing
3 Website Copywriting Changes I Made for Google Algorithm 2026
Google recently announced its 2026 algorithm updates at I/O in May 2026, and that made me stop and ask: Is my website actually built for how people are going…
- Values-First Marketing
Top 3 Takeaways From My 3-Day Solo Retreat
LINKS MENTIONED: - Rest Is The New Revenue For High-Achieving Women with Dr Shamieka Dean - How To Relax Without Reducing Rest to Productivity CONNECT WITH…
- Values-First Marketing
How a Conversion Copywriter Captures Your Authentic Brand Voice
If you're a coach, health practitioner, podcaster, or service provider looking to hire a copywriter, you've likely asked yourself one critical question: How…
- Values-First Marketing
How To Know If Your Conversion Copywriter Is Actually Good
Should a good copywriter make you rich? If you've ever wondered whether your copywriter is actually good, this episode gives you permission to stop measuring…
- Values-First Marketing
The 3 Questions I Ask Before Fixing Your Email Marketing Strategy
What is your email data actually telling you? It's probably not "write better subject lines." A recent client consultation turned into a masterclass on what…
- Values-First Marketing
The SEO Content Marketing Strategy That's Working Now with Laura Jawad
Most experts don't realize their website is speaking a completely different language than their potential clients are searching for. 😮 The solution is usually…
- Values-First Marketing
How Tripwire Funnels Retain Clients Longer with Destini Copp
The funnels that are converting consistently are the ones that are thinking in terms of their ecosystem, not just one single funnel. I've seen many smart…
- Values-First Marketing
Your Book As A Long-Term Marketing Strategy with Holly Ostrout
Most entrepreneurs think about their business book the wrong way. They count royalties, obsess over Amazon rankings, and then watch the book disappear from…
- Values-First Marketing
Book Out Clients Months Ahead with Jess Freeman
She's been booked out months in advance with a full client roster for 14 years in business. And she doesn't pay for ads or manage a large team. I recently sat…
- Values-First Marketing
Conversion Copywriting Isn’t Enough Anymore (Here’s What Works)
For years, conversion copywriting has been treated as the gold standard in marketing. If the landing page converts, the copy is working…right? But what if…
- Values-First Marketing
How to Promote Your Podcast to Get More Clients with Amanda Bennett
When people ask how to promote your podcast, they’re usually asking the wrong question: How do I grow my downloads? It’s easy to feel pressure while watching…
- Values-First Marketing
Copywriting Case Study: Website Moved Them From Stalled to Scalable
When founders say they “just need a website,” that’s almost never the real issue. In this episode, I walk you through a real copywriting case study of a Family…
- Values-First Marketing
How to Email More Without Annoying Your Audience with Holly Haynes
Email marketing is one of the most talked-about growth tools in online business. And yet… So many smart founders struggle to do it consistently. If you’ve ever…
- Values-First Marketing
How Owning Her Brand Voice Doubled Revenue with Holly Haynes [Replay]
Your brand voice matters more than any algorithm. Leaning into your own brand voice is one of the scariest things you can do…because people see and hear the…
- Values-First Marketing
What I’d Fix First to Make Your Copywriting Convert (With Examples)
If you’ve ever wondered, “I know I’m great at what I do… so why does my copy sound off?” — you are like most of my clients. After auditing hundreds of sales…
- Values-First Marketing
5 Email Marketing Tips For Daily List Growth with Tracy Beavers
Daily list growth is simpler than you think. I’m joined by Tracy Beavers, host of the top-ranked Create Online Business Success podcast, for a refreshingly…
- Values-First Marketing
3 Email Marketing Ideas You Can Use This Week
I’m sharing three simple, actionable email marketing ideas you can implement right away to see a greater ROI from your email marketing. No burnout, no…
- Values-First Marketing
The Top 3 Copywriting Trends To Watch in 2026
If you're wondering how to stay relevant and write content that actually connects in the AI era—we need to talk about what’s really working in 2026. In this…
- Values-First Marketing
AI Copywriting That Sounds Like You with Kinsey Soderberg
If you’ve been curious about using AI tools—but hesitant because you don’t want to lose what makes your voice yours—this episode is for you. I'm joined by…
- Values-First Marketing
Pinterest Marketing For More Organic Traffic with Kate Ahl
Pinterest isn’t just for recipes and travel inspo. Here’s how to use it for real business growth: What if your blog could keep bringing in traffic for…
- Values-First Marketing
The Style Secret Behind Strong Brand Visibility with Ellie Steinbrink
Ever stood in your closet feeling like you have nothing to wear to your next networking event or speaking gig? You're making big moves in your business, but…
- Values-First Marketing
Case Study: The AI Copywriting System That Worked While She Vacationed
If you've spent more time trying to figure out how to sell than actually selling, Plug & Get Paid takes the guesswork out of selling on Instagram stories by…
- Values-First Marketing
How LinkedIn Marketing Put Her Personal Brand in the Top 3% with Caroline Pennington
If you’ve ever wondered if LinkedIn marketing is really worth your time as a coach, service provider, or podcaster, this episode will change your perspective…
- Values-First Marketing
3 Automations to Grow Your Email List (ManyChat Summit Recap)
How do you turn Instagram engagement into subscribers who actually want to hear from you? ManyChat is more powerful than most creators are using it for. If…
- Values-First Marketing
The Smart Way to Build Trust Through Email Marketing
If you’ve been feeling like your emails sound flat, overly promotional, or just don’t get the clicks you want—it might not be your subject line or your open…
- Values-First Marketing
Sustainable Brand Visibility That Works with Michelle Thames
What if not posting daily is actually the smartest brand visibility strategy? If social media feels like a full-time job with no return—or you’re tired of…
- Values-First Marketing
The Most Underrated Platform for Authentic Marketing Right Now
In a marketing world overrun with formulas, metrics, and pressure to “stay on brand,” I’ve found a platform that feels like a breath of fresh air. Everything…
- Values-First Marketing
Try This PR Strategy For More Brand Visibility with Nicole Pearl
You know visibility is the next step. You’ve built the offer, you’ve got the track record… but something still holds you back and it sounds like: "Am I big…
- Values-First Marketing
What a Sales Page Copy Audit Reveals—And How to Fix Yours
What if the most powerful copy for your sales page is already hidden in your own words—you just haven’t seen it yet? In this episode of the Values-First…
- Values-First Marketing
Watch This Website Copy Audit — Then Apply It to Yours
Second-guessing your website messaging? Today's episode is a little bit different, because instead of me just teaching or doing a solo episode, I’m taking you…
- Values-First Marketing
Conversion Copywriting That Finally Made Her Offer Sell
I’ve you ever caught yourself thinking: “I know this offer helps people… so why aren’t they clicking ‘Buy’?” We are digging into what to do when you have the…
- Values-First Marketing
The Marketing Strategy That Keeps You in Your Zone of Genius
If you're a coach, service provider, or online business owner constantly asking: “Why isn’t my content converting?” — you’re in the right place. This episode…
- Values-First Marketing
Email Sequence Tips That Actually Work
If your email sequences looks good on paper but isn’t bringing in buyers… …this episode is your roadmap to what’s off—and how to fix it fast. We’re walking…
- Values-First Marketing
3 Shifts for Profitable Podcast Marketing with Beth Nydick
Most of us know the feeling: you land a podcast interview, have a great conversation, and then… nothing. No leads. No ROI. Just a feel-good moment that…
- Values-First Marketing
The Real Reason Your Conversion Copywriting Isn’t Working
If your conversion copy isn’t landing, it might not be the words. In this episode, I share what most strategies miss—and why I made the shift from copywriter…
- Values-First Marketing
The Marketing Strategy That Leaves Room for Rest and Revenue
What if the most profitable part of your marketing wasn’t another platform, funnel, or content sprint? Your marketing strategy should be built around your…
- Values-First Marketing
3 Secrets to Grow Your Brand Community with Kristina Bartold
You need friends who believe in your work. Because scaling doesn’t start with systems. It starts with conversations. Ones that build genuine, authentic…
- Values-First Marketing
Build Fierce Brand Loyalty with Values-First Marketing
If “Buy now!” makes you cringe…Here’s how smart, successful entrepreneurs are ditching the hype and winning with integrity. Let’s be honest: most of us didn’t…
- Values-First Marketing
The Fastest Path To A 7-Figure Business with Megan Huber
Building a 7-figure business isn’t about doing more—it’s about doing the right things in the right order. Most entrepreneurs hit a wall because they’re solving…
- Values-First Marketing
The 10-Minute Marketing Audit Every CEO Should Do Before Q2
This quarter is wrapping up. You’ve been juggling client work, big-picture strategy, and way too many last-minute marketing tweaks. You know marketing is…
- Values-First Marketing
How Owning Her Brand Voice Doubled Revenue with Holly Haynes
Your brand voice matters more than any algorithm. Leaning into your own brand voice is one of the scariest things you can do…because people see and hear the…
- Values-First Marketing
Why You’re Doing Too Much Marketing (and What to Do Instead)
There are five signs you can market smarter, not harder—and they’re more freeing than you might expect. 🙌 If you’ve been showing up everywhere—posting…
- Values-First Marketing
Get More Clients Through Relationship Selling With Nikki Rausch
Sales don’t have to feel pushy or uncomfortable. What if selling felt more like a natural conversation—one where both you and your potential client felt at…
- Values-First Marketing
Step Back From Marketing Without Losing Brand Voice or Audience Trust
Feeling like half of entrepreneurship is really just writing sales copy? You’re feeling the need to create content all the time. It’s a lot—and that is not…
- Values-First Marketing
Reinventing Yourself in Business with Tracy Matthews
Reinventing yourself is one of the most exciting and transformative things you can do. It’s about stepping into the next version of yourself, fueled by…
- Values-First Marketing
3 Fast Fixes for Underperforming Landing Pages (With Examples!)
Your landing page is live. You poured hours into crafting it, finding just the right words, and adding those beautiful visuals. But here you are, refreshing…
- Values-First Marketing
Low-Content Books as Smart Marketing Tools with Rachel Harrison-Sund
Low-content books are one of the most versatile marketing tools you might not be using yet. Whether it’s a branded daily planner, a guided journal, or a…
- Values-First Marketing
3 Tips To Create Content Consistently Without Burnout
The pressure to show up consistently online can feel overwhelming as business owners, thought leaders, and entrepreneurs. And that never-ending hamster wheel…
- Values-First Marketing
The One Product Launch KPI You Need With Sherry Ward
It’s time to rethink how you approach your product launch. There is ONE product launch KPI you truly need to succeed. It’s not about perfect systems or…
- Values-First Marketing
The 4 Copywriting Trends To Stay Ahead in 2025
I’m giving you the inside scoop on what’s working with writing high-converting copy this year. If 2024 taught us anything, it’s that the world of online…
- Values-First Marketing
Natural Energy Boosts For Better Focus with Allison Jordan
Whether you want more energy, better focus, or fewer mid-afternoon crashes, I know I’m not the only one thinking about how to improve my health and wellness…
- Values-First Marketing
How To Relax Without Reducing Rest To Productivity
How Do You Give Yourself Time To Rest Without Losing Productivity or Falling Behind? Now I know what you’re thinking… "I took time off, now I’m behind." How do…
- Values-First Marketing
The Copywriting Mindset to Crush Self-Doubt with Brian McCarthy
What if your copywriting felt fun, effortless, and true to who you are? That is what’s possible for you when you embrace the right copywriting mindset. But…