Shows / Values-First Marketing
Values-First Marketing
You didn’t start your business to become a full-time marketer—but here you are, juggling content, launches, and visibility on top of everything else. If you're exhausted by marketing formulas that feel pushy or misaligned, this podcast is your permission slip to do it differently. Values-First Marketing is a strategic approach that centers your beliefs, mission, and principles—so your message feels true to you and resonates deeply with the people who already believe what you believe. You won’t…
Episodes
- Values-First Marketing
How I Wrote 5 Emails in 55 Minutes: Email Writing Productivity Tips
Want to write faster emails? Forget templates, stop waiting or scrolling for inspiration, and no more trying to write the perfect email. All of these things…
- Values-First Marketing
Attract Profitable Partnerships & Clients Using LinkedIn with Hailey Rowe
LinkedIn is a powerful platform, but many people misuse it with long, salesy message or straight out pitch before even building a connection. This approach is…
- Values-First Marketing
Use These 3 Power Words In Copywriting To Increase Conversions
There are 3 specific power words or phrases in copywriting that will increase your conversions. You’re not going to be able to unsee it once I share them with…
- Values-First Marketing
Storytelling in Business Is Key to Growth with April Pertuis
Your biggest business growth secret? It may not be sales tactics—it's storytelling. Storytelling is a powerful tool for building emotional connections and…
- Values-First Marketing
Case Study: Consistent Emails 5x’d Yummmm!Bar’s Email Revenue
This case study is how my work as a copywriter helped 5x email revenue for a physical product brand…and even though that is so far from my niche of working…
- Values-First Marketing
Why Your Money Story Is Holding You Back From Writing Copy That Sells with Katherine Pomerantz
Here’s why your copywriting might not be working, and spoiler alert: it’s not because of your writing skills. You don’t need to take another course or push…
- Values-First Marketing
4 Ways To Increase Holiday Sales Without Discounts
Ready or not, the holidays are here. You want to increase holiday sales without discounts, and the good news is that you don’t need to slash prices to see a…
- Values-First Marketing
Grief Might Be the Cure You Didn’t Expect To Get Your Creativity Back After A Hard Season with Shelby Forsythia
We are all dealing with loss of some kind. Maybe it’s a loved one or a significant life change…but very likely it’s all the micro-griefs that come with running…
- Values-First Marketing
8 Smart Ways To Use ChatGPT For Copywriting That Converts Better While Still Sounding On Brand
Are you overthinking your copywriting, too? I know, I’ve been there. You’re staring at the screen, unsure how to make your words sound like you and make sales…
- Values-First Marketing
Get Consistent Sales For Group Programs—Even Between Launches! with Michelle Vroom
“What if only one person buys my group program?” This is one of the biggest fears when launching a group program. If it feels like you’re launching into…
- Values-First Marketing
The Best Marketing Strategy For Your Mastermind Group
Feel like your mastermind isn’t growing even though you are working so hard? This one marketing shift could change everything. If you’re running a mastermind…
- Values-First Marketing
The 5 Money-Making Activities You Can’t Afford To Ignore with Frenchie Ferenczi
Working hard and frustrated that you’re not seeing results from your marketing? Try this strategy to simplify your focus on money-making activities that…
- Values-First Marketing
Case Study: From Outdated Website to Elevated Brand In 1 Hour
If you’ve ever felt like your online presence just doesn’t reflect the true essence of your brand, you’re not alone. Many business owners find themselves in…
- Values-First Marketing
Rest Is The New Revenue For High-Achieving Women With Dr. Shamieka Dean
Hard work does not equal success—and it’s time we admit it. As high-achieving women, we push ourselves to the limit, believing that hard work is the key to…
- Values-First Marketing
Send These 5 Emails To Increase Sales With Email Marketing
Forget about creating more content—here’s why your sales strategy should start with these 5 essential emails. 📧 It's time to build genuine connections with…
- Values-First Marketing
5 Essential Mindset Shifts for Sales Success with Renee Hribar
If the word "sales" makes you feel uneasy - filling your stomach with butterflies instead of excitement, you’re not alone. Many entrepreneurs struggle with the…
- Values-First Marketing
3 Copywriting Mistakes To Avoid In Your Writing Process For Faster, More Confident Results
If writing your own copy is too time consuming and hiring a DFY copywriter is out of budget, then you’re in the right place. As a seasoned copywriter with over…
- Values-First Marketing
Outsourcing Copywriting Helped Micala Quinn Triple Her Teaching Income As A Work From Home Mom
THIS is how you work with a copywriter...even if you are good at writing! Micala Quinn’s secret to tripling her teacher income as a work-from-home mom on part…
- Values-First Marketing
Are Honest Urgency and Scarcity Techniques Worth It For Higher Conversion Rates?
Is the urgency and scarcity hype just manipulative marketing? We are diving into this debate with perspectives on both sides, specific examples, as well as…
- Values-First Marketing
How To Structure A Successful Group Program For Client Results With Vix Meldrew
Clients not putting in the work to get results? You've got a bigger problem. Vix Meldrew shared her State of Group Offers Survey, which revealed that a common…
- Values-First Marketing
Effective Brand Copywriting Examples You Need to Know For Long-Term Success [Part 3 of 3]
How do top brands create copy that captures attention and drives success? Traditional copywriting strategies are failing—and I interviewed 11 brand strategists…
- Values-First Marketing
Hone Your Authentic Brand Voice To Build Trust And Credibility [Part 2 of 3]
If your website copy sounds generic, your social media captions fall flat, and your emails feel like a chore to write…Those are all signs that you might not…
- Values-First Marketing
Mastering Authentic Brand Messaging For Coaches [Part 1 of 3]
Copywriting becomes so much easier once you have done this one thing… And that is foundational brand strategy and brand identity work to confidently know who…
- Values-First Marketing
Case Study: $6,000 From 6 Emails Written In One Power Hour Copywriting Session
This is how one power hour copywriting session turned into $6,000 from effective email campaigns! It’s no secret that crafting effective email campaigns is a…
- Values-First Marketing
The Five Best Books For Online Entrepreneurs To Read This Summer
This is not your typical entrepreneur book recommendation list. You will not find these in the business section of your local bookstore. But they have…
- Values-First Marketing
Maximize Conversions With These 4 Effective Copywriting Strategies
Copywriting is often the determining factor if you get leads or not. Mastering effective copywriting strategies is essential for maximizing conversions. At…
- Values-First Marketing
Revenue Plateauing? Don’t Let Outdated Brand Messaging Hold You Back
Don't let your success plateau because your messaging hasn't kept up. If you’re building toward your next big revenue goal, I know that one of the biggest…
- Values-First Marketing
5 Event Copywriting Tips To Sell Out Your In-Person Event
Have you ever left an event feeling transformed, but struggled to put that magic into words? I'm sharing 5 tips (with examples!) so that you can create emails…
- Values-First Marketing
What Makes A Great Copywriter For Coaches
Picture this: you, leading a cohesive team that fully supports your vision. You already have so many roles to juggle, so this is a loving reminder that it is…
- Values-First Marketing
Do You Really Need To Hire A Copywriter To Grow Your Online Business?
Feeling overwhelmed by copywriting? Wondering if it's time to hire a pro? Spoiler alert: the answer might surprise you! In this episode, we tackle the common…
- Values-First Marketing
How An Expensive Copywriter Makes You More Money (And Why It’s Worth Every Penny)
As a high-level coach, you've poured your heart and soul into your business...but there comes a point when it's time to lay down the hustle. This is where the…
- Values-First Marketing
The Why Behind The Copywriting For Coaches Podcast
If you've built a solid audience, are putting content out regularly, but are running out of time and capacity to do it all…you are in the right place. This is…