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Latest / Values-First Marketing

Storytelling in Business Is Key to Growth with April Pertuis

Your biggest business growth secret? It may not be sales tactics—it's storytelling. Storytelling is a powerful tool for building emotional connections and creating lasting relationships with your audience. It’s how you show your authenticity, share your experiences, and invite others to connect with you on a deeper level.

In this episode, April Adams Pertuis, the founder of Lightbeamers, helps people and brands to help them tell their story in a more authentic way.

If you’ve ever wondered how to share your story or felt unsure about what parts of your journey to even talk about or highlight…

The skinny

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