Latest / Values-First Marketing
How To Know If Your Conversion Copywriter Is Actually Good
Should a good copywriter make you rich?
If you've ever wondered whether your copywriter is actually good, this episode gives you permission to stop measuring by the wrong metrics.
I had such an interesting conversation in a Voxer chat that I knew I had to bring it to the podcast:
"Should I evaluate how good a conversion copywriter is by how much revenue they generate?"
This got me thinking about everything I've learned and experienced over the last seven years as a DFY conversion copywriter. The truth is, most founders don't know how to evaluate whether a copywriter is actually good. So they…
The skinny
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