Shows / Performance Marketing Unlocked
Performance Marketing Unlocked
The podcast that gets beneath the surface of the biggest issues in performance marketing – from TikTok and ChatGPT, to the metaverse and PPC.
From the Haymarket editorial team behind the daily publication Performance Marketing World (PMW) and its annual PMW Unlocked event, this podcast combines expert advice with community contributions to help practitioners and managers alike get the most out of the latest techniques and technology in this fast moving industry.
In each episode, the PMW…
Episodes
Performance Marketing UnlockedUnlocking China: a marketer’s guide to WeChat, Douyin, Weibo and Red
China alone accounts for one-third of the global e-commerce market by payment value. The social and retail landscape is so different to the rest of the world…
Performance Marketing UnlockedLessons from marketing at Google, Pinterest and Thinkbox
"You shouldn't be a marketer". Marketing at big tech firms like Google is a dream for some, and a nightmare for others. This week's guest Visha Kudhail…
Performance Marketing UnlockedKeeping up with social media, AI and Web3
Social media has been about as dramatic as the Kardashian's in the last year. Kim dropped her diamond in the ocean and Musk and Zuckerberg threatened to settle…
Performance Marketing UnlockedHow to win at affiliate marketing, TikTok Shop and social media platforms
Lord Sugar made a real mistake by not making this week's guest the winning candidate in The Apprentice. Paula Oyinkan, affiliate marketing specialist from Avon…
Performance Marketing UnlockedTechnology, AI, the metaverse... the future has two radically different possibilities – which side will you be on?
AI is not evil, so why do we project human characteristics onto it? This week's guest unravels the misconceptions of emergent tech in the marketing industry…
Performance Marketing UnlockedIs your business actually diverse? How to fix agencies' dysfunctional relationship with entry level marketers
Diversity as a topic comes up in most panels, events and was unmissable at Cannes. But what are agencies actually doing to challenge inequality when hiring new…
Performance Marketing UnlockedNews Short: IPA Bellwether Q2 2023 – The good, the bad and the future
No business likes to hear the word 'uncertainty'. But facts, figures and forecasts can help brands remain confident during times of crisis and unpredictable…
Performance Marketing UnlockedHow to structure your marketing team in a recession
Performance marketing is overrated, said Duarte Garrido boldly to an audience of Performance Marketing Unlocked listeners... but why? From professional Chef to…
Performance Marketing UnlockedWhy are performance marketers even at Cannes Lions? With Snapchat, Jon Evans and Billion Dollar Boy
For a festival that boasts of creativity, why is the presence of adtech and performance marketers bigger than ever before? In this extra bumper episode, we…
Performance Marketing UnlockedCannes vs Machine: Samsung Ads' glass view of CTV and Kantar's favourite bad ad
"AI is more of an enabling tool right now than it is a replacement for genuine human creativity," said Kantar's EVP, Creative and Media Solutions, Steve…
Performance Marketing UnlockedCannes vs Machine: Amazon Ads on media magic, with JP Morgan and frog
It's hot. There's rosé. A helicopter just landed on a catamaran. It can only be all the media leaders of the world gathering at Cannes Lions Festival of…
Performance Marketing UnlockedNews Short: why sustainability is more than just ethics for digital advertising, but an essential business strategy
The IAB reported that the digital advertising industry accounts for between 3.5-4% of global carbon emissions – almost twice that of the aviation industry. It…
Performance Marketing UnlockedHas influencer marketing finally grown up?
Influencer marketing is coming of age. It's making its way through the stroppy teen years of regulatory issues and Kim Kardashian, and is now cementing itself…
Performance Marketing UnlockedThe future of AI in marketing and the 'big daddy' ChatGPT
"Never let a human do a machine's job," said Kate Cox, CMO of AI scale-up BrightBid. The questions marketers should be asking now isn't will AI take jobs, but…
Performance Marketing UnlockedBeavertown Brewery: beyond the pint glass
How do you ask the Archbishop of Canterbury for your ball back? Well that's what this week's guest duo Tom Rainsford (Marketing Director, Beavertown Brewery)…
Performance Marketing UnlockedEA Games: Barbie, Battlefield and branded Easter eggs
“We ain’t in Kansas anymore.” PMW’s first episode of the rebranded podcast speaks to EA Games’ Global Marketing Strategy Manager, Perla Bloom. We unlock gaming…
Performance Marketing UnlockedChatGPT with ads: is it safe? – News Short
Microsoft Bing X ChatGPT plans to introduce ads into the generative AI search function. Whilst this maybe an obvious move, the speed of the announcement…
Performance Marketing Unlockeddentsu: the Dragon's Den of marketing
What does innovation really look like? Tech evolutions are hard to keep up with but sometimes the most creative uses are invisible. 'Loud' jacket-wearer Azlan…
Performance Marketing UnlockedNews Short: Meta layoffs, scrapping NFTs and starting a new Twitter
In the past year, Meta has cut almost 30% of its workforce, with 10,000 layoffs adding to the 11,000 in November, and the 5,000 unfilled vacancies closed…
Performance Marketing UnlockedChatGPT is so overrated: views from Unlocked
What gets the attention of the top marketers in the UK? From sex toys to hedgehog brains, this episode unwraps performance marketing and what happened at PMW…
Performance Marketing UnlockedNivea: Old school marketing is back
A 100-year-old german skincare brand like Nivea is about as risk averse as they come. So how does the Head of Digital convince their boss to try new channels?…
Performance Marketing UnlockedShelter: marketing for systemic change
Shelter, the UK housing charity, made the news with its bold cost of living 'hacks' campaign satirising the government's 'stick-a-plaster-on-it' advice…
Performance Marketing UnlockedNews Short: behind the Super Bowl's best ads of 2023
Who's getting the most attention at the Super Bowl... and why? The editorial team at PMW get behind the scenes of what makes a memorable ad when competing…
Performance Marketing UnlockedSuper Bowl special: the ads game
It took us a few days, several attempts and one broken keyboard to create this episode, all in the name of one of the biggest events in advertisers' calendar…
Performance Marketing UnlockedNews Short: Why travel is the last luxury Brits will sacrifice
"Search is the most effective way to influence customer purchases with 41% saying that that would be the best way to reach them." Join the cost per mille high…
Performance Marketing UnlockedWhy vegan brands avoid Veganuary
You'd think that January would be the busiest marketing month for vegan, health and alcohol-free food and drinks brands, but no: it's the opposite. The GM UK…
Performance Marketing UnlockedNews Short: IPA Bellwether: "cautious optimism"
Institute of Practitioners in Advertising’s (IPA) Bellwether report for Q4 2022 was released early yesterday morning with hot anticipation from the industry's…
Performance Marketing UnlockedInfluencer marketing isn't personal
With over 1.4 million Twitter followers, Cynthia Johnson is an expert in personal branding. A digital marketer by trade and Guinness World Record holder by…
Performance Marketing UnlockedNews Short: Google and Meta watch out for Amazon Ads
Let's begin 2023 with a rundown of the big players. PMW's editorial team discuss the New Year's revelations including the slow death of the Meta and Google…
Performance Marketing UnlockedTop marketing moments of 2022
We did it! We have come to the end of 2022, the first year of Attention Seekers and survived what has arguably been the busiest year in performance marketing…
- Performance Marketing Unlocked
News Short: Airbnb, is performance marketing dead?
Catching up on your commute? Late for a meeting and need a briefing? Tune in to the Attention Seekers News Shorts from Performance Marketing World, giving you…
Performance Marketing UnlockedWill the internet always be free?
With Musk making some drastic changes at Twitter and growing consumer concerns about consent choices, it's getting harder to predict what the internet will…
Performance Marketing UnlockedRecession redemption
An average recession, according to US GDP data, lasts 11 months but growth post-recession can be up 25%. Rakuten Advertising's MD International, Rakhee Jogia…
Performance Marketing UnlockedTransforming a social enterprise: what's the Big Issue?
Roll up! Roll up! A social enterprise famous for its high street vendors was hit hard by the pandemic, and has since gone through a huge rebrand. Zoe Hayward…
Performance Marketing UnlockedWeb3: are we losing touch of reality?
Do we really know what the future of Web3 looks like? Who's going to be in it? How will it change our lives? Suresh Balaji co-founded the Web3 Marketing…
Performance Marketing UnlockedTaste credentials in marketing gone wrong
It's very easy to make mistakes in marketing, especially when you're trying to be bold... and it doesn't always go to plan. FMCG marketing expert Gareth Turner…
Performance Marketing UnlockedThe iron woman of TV measurement
The foundation of TV is linear. But will this always be the case? Jo Kinsella, President of InnovidXP (formerly TVSquared), talks cross-channel CTV…
- Performance Marketing Unlocked
Rap singer, blockchain blinger
Let's go back to the naughties... imagine knowing about the internet 20 years before it boomed? That's where we're at with the metaverse, predicted to be…
- Performance Marketing Unlocked
Heinz' empty shelves
"71% of people see a TV ad and then search for the product online." Retail royalty and captain of commerce Rita Harnett explains why conversational commerce…
- Performance Marketing Unlocked
Dad's ads and band practice
What kind of ads perform best for mums? Ads of dads. Tom Ollerton, the Founder of Automated Creative, questions 'what is the value of the metaverse?' and…
- Performance Marketing Unlocked
Tackling change, leadership and SEO
"Change brings opportunity and imperatives." For this bonus episode, Charli Rogers talks about the catalysts of change, the freedom of creativity and why a…
- Performance Marketing Unlocked
Are NFTs overrated?
Marketers have more to learn from Donald Trump than you think, according to this week's guest. We talk about the power of search, why NFTs are overrated and…
- Performance Marketing Unlocked
Devilled data
"Bye bye cookies," says Airey Baringer with a skip in his step. This week's guest less so seeks attention, but more solutions. The demise of third-party…
- Performance Marketing Unlocked
Social media's Willy Wonka
Imagine being paid to cause havoc, play with your customers and just write the first thing that comes into your head on the company's socials... meet John…
- Performance Marketing Unlocked
Eurovision
It's all about relating to your audience, remaining authentic and keeping an eye on trends. Are we talking Eurovision or performance marketing? Listen in to…
- Performance Marketing Unlocked
Dating advice
Does the tortoise always win the race? In a fast-paced world, Michael Arking from Social Motion Films says we need to slow down to get better results. We talk…
- Performance Marketing Unlocked
3000 miles to Morocco
Charlie Cadbury predicts Elon Musk's Twitter dreams, reinvents a White and Black TV and overrates TikTok, all in one episode. The great grandson of the Cadbury…
- Performance Marketing Unlocked
Arrested in America
Jim Hawker hates awards but loves attention. This week's Attention Seeker tells us of his 'three pipe case' in performance marketing, including: overcoming the…
- Performance Marketing Unlocked
THAT Will Smith Oscars moment
For some, it's not about seeking attention but avoiding it... ASICS's Abha Gallewalle reveals why brands should also avoid Will Smith's slap, how she avoided…
- Performance Marketing Unlocked
The metaverse, telephone boxes and Harry Potter
Running away from home in search of cookie-promised holidays, Artfinder's Joshna Rughani gives us her take on Apple's iOS update, the metaverse and how brands…
- Performance Marketing Unlocked
Fat cat art, hollywood villains and Wordle
Hollywood villains, fat cat art and Wordle on a lads’ chat -- our first episode gets to know the team that brings Performance Marketing World to you. Our…