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News Short: why sustainability is more than just ethics for digital advertising, but an essential business strategy
The IAB reported that the digital advertising industry accounts for between 3.5-4% of global carbon emissions – almost twice that of the aviation industry.
It was this startling statistic that began PMW's investigation into how adland became such a significant polluter and most importantly uncovering why a sustainability mission is not only ethical, but solves a lot more for businesses than we think, with insight and analysis from experts into how organisations and advertisers can minimise their emissions.
This News Short goes into why PMW began the research, what was so surprising, and what…
The skinny
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