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Transforming a social enterprise: what's the Big Issue?
Roll up! Roll up! A social enterprise famous for its high street vendors was hit hard by the pandemic, and has since gone through a huge rebrand. Zoe Hayward, Group CMO at The Big Issue, reveals what it's like marketing for a company with social responsibility after a 7 year stint at consumer brand M&S. She discusses how the social enterprise had to quickly adapt, how much she hates buzzwords, and what it's really like creating an M&S food advert...
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The skinny
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